#Twitter25
Live Webinar: How to
Generate Leads on
Twitter in 25 Minutes a
Day
#Twitter25
Meet Your Experts
Anne Mercogliano
@akmercog
Kipp Bodnar
@KippBodnar
#Twitter25
1. Lead Generation
2. Divide up your 25 minutes a day
3. Inspiring examples
Agenda
#Twitter25
Overview of Lead Generation
#Twitter25
WHAT IS LEAD GENERATION?
#Twitter25
HOW DO YOU ATTRACT LEADS?
#Twitter25
How to Divide Up Your 25 Minutes.
#Twitter25
Create An Awesome
Tweet.
Minutes 0-5
#Twitter25
OPTIMIZE YOUR
TWEET FOR LEAD
GENERATION
t
0-5
#Twitter25
CREATING AN AWESOME TWEETt
0-5
Short Tweet
CTA
One Link
Catchy Copy
3
3
3
3
GOOD:
#Twitter25
BAD (for lead generation):
Hashtag & Mentions
Image
Multiple LinksX
X
X
CREATING AN AWESOME TWEET
0-5
t
#Twitter25
Take Your Tweet to the
Next Level, Promote it.
Minutes 5-8
#Twitter25
YOUR AUDIENCE IS ON TWITTERt
5-8
#Twitter25
5-8
t TARGET YOUR AUDIENCE W/ CONTENT
#Twitter25
Generate leads directly on
Twitter with a lead gen
card.
Minutes 8-12
#Twitter25
1.Description
1.Image
1.Call to action
8-12
t SET UP A LEAD GEN CARD
#Twitter25
CARD BEST PRACTICESt
8-12
#Twitter25
t
8-12
CARD BEST PRACTICES
#Twitter25
t
8-12
CARD BEST PRACTICES
#Twitter25
Try out Conversion
Tracking on Tweets.
Minutes 12-15
#Twitter25
12-15
t SET UP CONVERSION TRACKING
#Twitter25
12-15
t SET UP CONVERSION TRACKING
#Twitter25
12-15
t SET UP CONVERSION TRACKING
#Twitter25
Analyze Your Campaigns.
Minutes 15-20
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
TRACK LEADS & CUSTOMERSt
15-20
Funnel Analytics by Tweet campaign
#Twitter25
Optimize campaigns and
follow up.
Minutes 20-25
#Twitter25
20-25
t OPTIMIZATION
Start Slow
#Twitter25
20-25
t OPTIMIZATION
Start Slow
Make small
tweaks
#Twitter25
20-25
t MAKE SMALL TWEAKS
#Twitter25
20-25
t OPTIMIZATION
Start Slow
Make small
tweaks
Scale Up
#Twitter25
20-25
t FOLLOW UP WITH LEADS
#Twitter25
20-25
t FOLLOW UP WITH LEADS SOCIALLY
#Twitter25
*BONUS* Get Inspired!
#Twitter25
#Twitter25
#Twitter25
Thank you!
#Twitter25
Q&A
#Twitter25
@KippBodnar
@Akmercog
@AmandaSibley
#Twitter25
Thank you to all our
influencers who gave us tips
for our pre-webinar! If you
have one of your own, Tweet
it no...
#Twitter25
“Stop using Twitter randomly.
Follow and interact with your
prospects and customers.”
@pc4media
#Twitter25
“Make it funny.”
@pelonxiio
#Twitter25
“Know your style. Make it
your substance.”
@ell_enn
#Twitter25
“Focus first on providing
service and building
community.”
@writer_sheri
#Twitter25
“Interaction is key! Sometimes it's hard just to
find 5 or 10 minutes in the day to tweet, but it's
worth the e...
#Twitter25
“Ask questions. Tweets that
ask questions get a higher
rate of engagement.”
@CoreyMichelle
#Twitter25
“Be mindful of what you
tweet/retweet. Don't use too
many #hashtags. Your social
media should tell a cohesive
s...
#Twitter25
“If you are featured in a news item or press,
because to thank and call out the journalist
or publication rathe...
#Twitter25
“Share relevant knowledge that will
evince interest. Don't market products
directly.”
@Debleena
#Twitter25
“Be real.”
@Stevecars
#Twitter25
“Before considering inventing a
hashtag, research if there's a similar
one. It may already carry a trending
top...
#Twitter25
“If you want to be an authority on
Twitter you have to understand what
your community needs, why they need
it a...
#Twitter25
“Add hashtags in social sharing links on
landing pages using HubSpot.”
@btrandolph
#Twitter25
Always engage in conversations
with others! It could be as simple as
tweeting doing your favorite
sporting even...
#Twitter25
Focus on giving information that people
doing business with me would benefit
from. Interact with like-minded
tw...
#Twitter25
When drafting a tweet, think of a
purpose: selling a product, raising
awareness or generate attendance.
@at_lot...
#Twitter25
During event registration, ask for
attendees Twitter handle, and then
interact with them during the event.
@han...
#Twitter25
Tweet 24/7 without being online 24/7.
Be visible at all times and get more
followers. Use a scheduling tool lik...
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How to Generate Leads on Twitter in 25 Minutes a Day

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Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar

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  • Lead
    Lead Generation
    Direct response
    Lead tracking
    Why is it important?
  • Sales needs leads!
    Twitter is a great place to attract leads and fill the top of your funnel. HubSpot uses twitter both for organic lead generation and paid lead generation.
  • [Kipp]  Tip 1 --”Content Strategy to Support your Twitter Strategy”
  • [Kipp]  
    Create an optimized tweet for lead generation.
  • An optimized tweet has cathy copy to attract more eyeballs initially, and a strong CTA. It also has only one clickable item, to avoid actions other than the lead generation link in the tweet.
  • After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  • After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  • After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  • After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  • Blue – high converting topics
    Red – low converting topics, but high volume of leads, not from current month.

    % are relative, as we are only looking at half the customers.
  • Blue – high converting topics
    Red – low converting topics, but high volume of leads, not from current month.

    % are relative, as we are only looking at half the customers.
  • NOTE: not finalized
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  • NOTE: not finalized
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  • How to Generate Leads on Twitter in 25 Minutes a Day

    1. 1. #Twitter25 Live Webinar: How to Generate Leads on Twitter in 25 Minutes a Day
    2. 2. #Twitter25 Meet Your Experts Anne Mercogliano @akmercog Kipp Bodnar @KippBodnar
    3. 3. #Twitter25 1. Lead Generation 2. Divide up your 25 minutes a day 3. Inspiring examples Agenda
    4. 4. #Twitter25 Overview of Lead Generation
    5. 5. #Twitter25 WHAT IS LEAD GENERATION?
    6. 6. #Twitter25 HOW DO YOU ATTRACT LEADS?
    7. 7. #Twitter25 How to Divide Up Your 25 Minutes.
    8. 8. #Twitter25 Create An Awesome Tweet. Minutes 0-5
    9. 9. #Twitter25 OPTIMIZE YOUR TWEET FOR LEAD GENERATION t 0-5
    10. 10. #Twitter25 CREATING AN AWESOME TWEETt 0-5 Short Tweet CTA One Link Catchy Copy 3 3 3 3 GOOD:
    11. 11. #Twitter25 BAD (for lead generation): Hashtag & Mentions Image Multiple LinksX X X CREATING AN AWESOME TWEET 0-5 t
    12. 12. #Twitter25 Take Your Tweet to the Next Level, Promote it. Minutes 5-8
    13. 13. #Twitter25 YOUR AUDIENCE IS ON TWITTERt 5-8
    14. 14. #Twitter25 5-8 t TARGET YOUR AUDIENCE W/ CONTENT
    15. 15. #Twitter25 Generate leads directly on Twitter with a lead gen card. Minutes 8-12
    16. 16. #Twitter25 1.Description 1.Image 1.Call to action 8-12 t SET UP A LEAD GEN CARD
    17. 17. #Twitter25 CARD BEST PRACTICESt 8-12
    18. 18. #Twitter25 t 8-12 CARD BEST PRACTICES
    19. 19. #Twitter25 t 8-12 CARD BEST PRACTICES
    20. 20. #Twitter25 Try out Conversion Tracking on Tweets. Minutes 12-15
    21. 21. #Twitter25 12-15 t SET UP CONVERSION TRACKING
    22. 22. #Twitter25 12-15 t SET UP CONVERSION TRACKING
    23. 23. #Twitter25 12-15 t SET UP CONVERSION TRACKING
    24. 24. #Twitter25 Analyze Your Campaigns. Minutes 15-20
    25. 25. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
    26. 26. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
    27. 27. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
    28. 28. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
    29. 29. #Twitter25 TRACK LEADS & CUSTOMERSt 15-20 Funnel Analytics by Tweet campaign
    30. 30. #Twitter25 Optimize campaigns and follow up. Minutes 20-25
    31. 31. #Twitter25 20-25 t OPTIMIZATION Start Slow
    32. 32. #Twitter25 20-25 t OPTIMIZATION Start Slow Make small tweaks
    33. 33. #Twitter25 20-25 t MAKE SMALL TWEAKS
    34. 34. #Twitter25 20-25 t OPTIMIZATION Start Slow Make small tweaks Scale Up
    35. 35. #Twitter25 20-25 t FOLLOW UP WITH LEADS
    36. 36. #Twitter25 20-25 t FOLLOW UP WITH LEADS SOCIALLY
    37. 37. #Twitter25 *BONUS* Get Inspired!
    38. 38. #Twitter25
    39. 39. #Twitter25
    40. 40. #Twitter25 Thank you!
    41. 41. #Twitter25 Q&A #Twitter25 @KippBodnar @Akmercog @AmandaSibley
    42. 42. #Twitter25 Thank you to all our influencers who gave us tips for our pre-webinar! If you have one of your own, Tweet it now using #Twitter25
    43. 43. #Twitter25 “Stop using Twitter randomly. Follow and interact with your prospects and customers.” @pc4media
    44. 44. #Twitter25 “Make it funny.” @pelonxiio
    45. 45. #Twitter25 “Know your style. Make it your substance.” @ell_enn
    46. 46. #Twitter25 “Focus first on providing service and building community.” @writer_sheri
    47. 47. #Twitter25 “Interaction is key! Sometimes it's hard just to find 5 or 10 minutes in the day to tweet, but it's worth the effort. I find the more time I make to interact with people the more followers I gain. Using hashtags that relate to what you're posting also helps.” @Absoloot
    48. 48. #Twitter25 “Ask questions. Tweets that ask questions get a higher rate of engagement.” @CoreyMichelle
    49. 49. #Twitter25 “Be mindful of what you tweet/retweet. Don't use too many #hashtags. Your social media should tell a cohesive story.” @Philo4Thought
    50. 50. #Twitter25 “If you are featured in a news item or press, because to thank and call out the journalist or publication rather than yourself. E.g. "Had so much fun talking to @journalistshandle about #industrystuff last week! link-to- article.com.” @Mdwainwright
    51. 51. #Twitter25 “Share relevant knowledge that will evince interest. Don't market products directly.” @Debleena
    52. 52. #Twitter25 “Be real.” @Stevecars
    53. 53. #Twitter25 “Before considering inventing a hashtag, research if there's a similar one. It may already carry a trending topic status or have the potential of being one.” @Jaydj
    54. 54. #Twitter25 “If you want to be an authority on Twitter you have to understand what your community needs, why they need it and when you deliver provide massive value.” @BrandonKrieger
    55. 55. #Twitter25 “Add hashtags in social sharing links on landing pages using HubSpot.” @btrandolph
    56. 56. #Twitter25 Always engage in conversations with others! It could be as simple as tweeting doing your favorite sporting event or TV show using their hashtag. @stand_out_style
    57. 57. #Twitter25 Focus on giving information that people doing business with me would benefit from. Interact with like-minded tweeters. @Utahbizdev
    58. 58. #Twitter25 When drafting a tweet, think of a purpose: selling a product, raising awareness or generate attendance. @at_lotus
    59. 59. #Twitter25 During event registration, ask for attendees Twitter handle, and then interact with them during the event. @hanspetermeyer
    60. 60. #Twitter25 Tweet 24/7 without being online 24/7. Be visible at all times and get more followers. Use a scheduling tool like social inbox to schedule Tweets 24/7. @Shannopop
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