How to Coach Your Clients to Blogging Success
 

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Class six of the HubSpot Training Program for Marketing Agencies and Consultants.

Class six of the HubSpot Training Program for Marketing Agencies and Consultants.

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  • Full Name Full Name Comment goes here.
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  • One of the changes that I am starting to see is not only do you have to have a website with the basic SEO in place, ie Titles, Descrptions and so on but now it need to be viral worthy.
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  • Product demo!Keyword Gradershow keywords, sort by difficulty, explain columns what is value for blog article – write/optimize for long tail keywords to attract quality traffichow much money you save vs. paying for adwordsshow Visits by KeywordBlog Optimizer – Prashant Static Content Article
  • HUBSPOT: choose the networks your prospects/customers use the most, and add those share links(live demo)
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
  • HubSpot provides software + training to help businesses get found online, convert site visitors into leads and customers. The software helps measure and analyze what’s happening, so users can improve their lead generation and customer acquisition results over time. We now have over 1500 customers and are signing up about 150 new customers every month. We are up past 90 employees now, and we are always looking for new inside sales professionals, and software developers. You can apply online at hubspot.com/careers.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
  • You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
  • - Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.

How to Coach Your Clients to Blogging Success Presentation Transcript

  • 1. Advanced Business Blogging: Coaching Clients to Blogging Success
    Marketing AgencyTraining Program
    November 2010
    Peter Caputa IV
    Partner Program Manager
    Twitter: @pc4media
    pcaputa@hubspot.com
    #HubSpotBlogging
  • 2. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 3. Exponential Effects
  • 4. Off Page SEO: Link Building
    4
    We believe recommendations from friends because we trust the person saying this.
    Links trusted websites are online recommendations.
  • 5. How Do You Get Links: Have Something to Link To!
  • 6. More Indexed Pages
    6
  • 7. More Content Drives More Visitors & Power
  • 8. More Visitors
    8
  • 9. Blogging Means More Inbound Links
  • 10. A Nice-Looking Restaurant Site
  • 11. Another Nice-Looking Restaurant Site
    What’s the difference?
  • 12. Blog = Better SEO, More Traffic
    Data from website.grader.com and compete.com
  • 13. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 14. Key #1: Identify Target Personas
    Kadient photo by: David Meerman Scott
  • 15. What Keywords Will Attract Your Leads?
    Fill posts with them!
    Build an archive of content full of them!
  • 16. Pick Your Keyword Battles with Keyword Grader
  • 17. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 18. Get Into the Content Mindset
    Make emails into blog posts
    Turn forum posts into blog posts
    Shoot videos at events
    Interview customers for your blog
    Repurpose company data for public reports
    Share lessons you learn
    Create lists of trends or thoughts
    Share & comments on links/articles you enjoy
    Flick Photo: Cindiann
  • 19. Plan a Mix of Posts
    News
    Opinion
    Feature
    Photos
    Video
  • 20. Raisin Bran – Basic, Everyday Posts
    How to posts
    Rich in keywords
    Get good at whipping them out
    Make sure they’re useful
    Flickr Photo: greeneyesmilw
  • 21. Spinach – Healthy, Thoughtful Posts
    Should establish your site as a thought leader in the industry
    Put time into them
    Don’t do too many
    Flickr Photo: ulteriorepicture
  • 22. Roasts – Big Blog Projects
    Lots of work
    Lots of links, discussion and attention
    Pick them well
  • 23. Tabasco – Posts That Start Fires
    Make a bold statement
    Be prepared to defend yourself
    Lots of comments and links
    Too many of these posts could lose trust
    Flickr Photo: ANOXLOU
  • 24. Chocolate Cake – The Sweet Stuff
    These posts make your blog fun
    A chance to poke fun at yourself
    Lots of traffic/links
    Often video, images
    Flickr Photo: scubadive67
  • 25. Pick a Publishing Schedule
    Once a week? Every Monday and Wednesday?
    Stick to it
    The goal is to build up a body of keyword-rich content (create an asset)
  • 26. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 27. Optimize Every Blog Post
  • 28. Blog Article Analysis with Page Grader
  • 29. Convert Conversations
    Targeted calls to action at every step
  • 30. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 31. Publish Content to Social Media
  • 32. Good Content Spreads
  • 33. What Gets Shared?
    Rarely
    Shared
    Frequently
    Shared
    • Product info
    • 34. Free trials
    • 35. Software documentation
    • 36. New data
    • 37. Funny videos
    • 38. Top-notch blog posts
  • Encourage Sharing of Content
  • 39. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 40. Pageviews
    Which post is getting the most attention
  • 41. Comments
    Quantitatively, a good indicator of engagement
    Qualitatively, a great way to listen to market
  • 42. Authority: Inbound Links
    Measure the SEO impact of your blog
    An indicator of your blog’s role in outside conversations
  • 43. Blog Article SEO Analysis
  • 44. Blog Article Analysis
  • 45. Track Blog Subscribers
  • 46. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  • 47. How to Get Help…
  • 48. Learn the Value of the HubSpot Software…
    As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
    Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
    Gives you access to http://success.hubspot.com
  • 49. What’s HubSpot?
    Inbound marketing software + training
    Over 3,500 customers in 2 years
    175 employees
    Still growing!
  • 50. Learn the Benefits of the Value Added Reseller Program
    Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
    Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
    Margin share of 20% on all deals for the life of the customer
    Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
    46
    A Group that Wants to Change How the World Does Marketing!
  • 51. Ask for Help…
    Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
    Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
  • 52. List of Upcoming Classes/Link to Recordings
    48
    http://www.hubspot.com/partners/training-program/classes
  • 53. Weekly Email about Upcoming Classes - Thursday
    49
  • 54. Live Webinar: Every Tuesday @ 1PM EST
    50
    Additional Webinars SOMETIMES on Thursday at 2PM EST
  • 55. Register for Weekly Class(es) to Get Login
    51
  • 56. Some Homework & Recorded Stuff Too…
    52
    Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator