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How to Coach Your Clients to Blogging Success

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Class six of the HubSpot Training Program for Marketing Agencies and Consultants.

Class six of the HubSpot Training Program for Marketing Agencies and Consultants.

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  • One of the changes that I am starting to see is not only do you have to have a website with the basic SEO in place, ie Titles, Descrptions and so on but now it need to be viral worthy.
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  • Product demo!Keyword Gradershow keywords, sort by difficulty, explain columns what is value for blog article – write/optimize for long tail keywords to attract quality traffichow much money you save vs. paying for adwordsshow Visits by KeywordBlog Optimizer – Prashant Static Content Article
  • HUBSPOT: choose the networks your prospects/customers use the most, and add those share links(live demo)
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
  • HubSpot provides software + training to help businesses get found online, convert site visitors into leads and customers. The software helps measure and analyze what’s happening, so users can improve their lead generation and customer acquisition results over time. We now have over 1500 customers and are signing up about 150 new customers every month. We are up past 90 employees now, and we are always looking for new inside sales professionals, and software developers. You can apply online at hubspot.com/careers.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
  • You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
  • - Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.
  • Transcript

    • 1. Advanced Business Blogging: Coaching Clients to Blogging Success
      Marketing AgencyTraining Program
      November 2010
      Peter Caputa IV
      Partner Program Manager
      Twitter: @pc4media
      pcaputa@hubspot.com
      #HubSpotBlogging
    • 2. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 3. Exponential Effects
    • 4. Off Page SEO: Link Building
      4
      We believe recommendations from friends because we trust the person saying this.
      Links trusted websites are online recommendations.
    • 5. How Do You Get Links: Have Something to Link To!
    • 6. More Indexed Pages
      6
    • 7. More Content Drives More Visitors & Power
    • 8. More Visitors
      8
    • 9. Blogging Means More Inbound Links
    • 10. A Nice-Looking Restaurant Site
    • 11. Another Nice-Looking Restaurant Site
      What’s the difference?
    • 12. Blog = Better SEO, More Traffic
      Data from website.grader.com and compete.com
    • 13. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 14. Key #1: Identify Target Personas
      Kadient photo by: David Meerman Scott
    • 15. What Keywords Will Attract Your Leads?
      Fill posts with them!
      Build an archive of content full of them!
    • 16. Pick Your Keyword Battles with Keyword Grader
    • 17. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 18. Get Into the Content Mindset
      Make emails into blog posts
      Turn forum posts into blog posts
      Shoot videos at events
      Interview customers for your blog
      Repurpose company data for public reports
      Share lessons you learn
      Create lists of trends or thoughts
      Share & comments on links/articles you enjoy
      Flick Photo: Cindiann
    • 19. Plan a Mix of Posts
      News
      Opinion
      Feature
      Photos
      Video
    • 20. Raisin Bran – Basic, Everyday Posts
      How to posts
      Rich in keywords
      Get good at whipping them out
      Make sure they’re useful
      Flickr Photo: greeneyesmilw
    • 21. Spinach – Healthy, Thoughtful Posts
      Should establish your site as a thought leader in the industry
      Put time into them
      Don’t do too many
      Flickr Photo: ulteriorepicture
    • 22. Roasts – Big Blog Projects
      Lots of work
      Lots of links, discussion and attention
      Pick them well
    • 23. Tabasco – Posts That Start Fires
      Make a bold statement
      Be prepared to defend yourself
      Lots of comments and links
      Too many of these posts could lose trust
      Flickr Photo: ANOXLOU
    • 24. Chocolate Cake – The Sweet Stuff
      These posts make your blog fun
      A chance to poke fun at yourself
      Lots of traffic/links
      Often video, images
      Flickr Photo: scubadive67
    • 25. Pick a Publishing Schedule
      Once a week? Every Monday and Wednesday?
      Stick to it
      The goal is to build up a body of keyword-rich content (create an asset)
    • 26. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 27. Optimize Every Blog Post
    • 28. Blog Article Analysis with Page Grader
    • 29. Convert Conversations
      Targeted calls to action at every step
    • 30. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 31. Publish Content to Social Media
    • 32. Good Content Spreads
    • 33. What Gets Shared?
      Rarely
      Shared
      Frequently
      Shared
    • Encourage Sharing of Content
    • 39. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 40. Pageviews
      Which post is getting the most attention
    • 41. Comments
      Quantitatively, a good indicator of engagement
      Qualitatively, a great way to listen to market
    • 42. Authority: Inbound Links
      Measure the SEO impact of your blog
      An indicator of your blog’s role in outside conversations
    • 43. Blog Article SEO Analysis
    • 44. Blog Article Analysis
    • 45. Track Blog Subscribers
    • 46. Agenda
      Why Blog
      Step One: Conduct Keyword Research
      Step Two: Write Content
      Step Three: Optimizing Your Content
      Step Four: Promote Your Content in Social Media
      Step Five: Analyze How Each Blog Post Has Done
      How to Get Help
    • 47. How to Get Help…
    • 48. Learn the Value of the HubSpot Software…
      As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
      Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
      Gives you access to http://success.hubspot.com
    • 49. What’s HubSpot?
      Inbound marketing software + training
      Over 3,500 customers in 2 years
      175 employees
      Still growing!
    • 50. Learn the Benefits of the Value Added Reseller Program
      Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
      Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
      Margin share of 20% on all deals for the life of the customer
      Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
      46
      A Group that Wants to Change How the World Does Marketing!
    • 51. Ask for Help…
      Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
      Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
    • 52. List of Upcoming Classes/Link to Recordings
      48
      http://www.hubspot.com/partners/training-program/classes
    • 53. Weekly Email about Upcoming Classes - Thursday
      49
    • 54. Live Webinar: Every Tuesday @ 1PM EST
      50
      Additional Webinars SOMETIMES on Thursday at 2PM EST
    • 55. Register for Weekly Class(es) to Get Login
      51
    • 56. Some Homework & Recorded Stuff Too…
      52
      Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator

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