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How to Build a Large and Successful LinkedIn Group
 

How to Build a Large and Successful LinkedIn Group

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View this webinar with Michael Crosson and Dan Slagen and learn how to grow the reach of your LinkedIn group: http://offers.hubspot.com/free-webinar-how-to-grow-your-linkedin-group-members

View this webinar with Michael Crosson and Dan Slagen and learn how to grow the reach of your LinkedIn group: http://offers.hubspot.com/free-webinar-how-to-grow-your-linkedin-group-members

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How to Build a Large and Successful LinkedIn Group How to Build a Large and Successful LinkedIn Group Presentation Transcript

  • #LinkedinGroupsHOW TO BUILD A LARGEAND SUCCESSFULLINKEDIN GROUP& Mike Crosson 1
  • Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #LinkedInGroups3 Follow us on LinkedIn! 2
  • Your Presenters: DAN SLAGENMIKE CROSSON Global Marketing Relations,Founder & Moderator, HubSpotSocial Media Marketing http://www.linkedin.com/pub/Founder & Publisher, dan-slagen/a/675/718SocialMediopolis.comhttp://www.linkedin.com/in/mcrosson #LinkedinGroups 3
  • Agenda: 1 Creating Your Group from Scratch 2 Setting Your Group up for Success 3 Seeding Your Group for Growth 4 Marketing Your Group Where It Matters 5 Moderating Your Group for Quality Control 6 Monitoring Metrics for Continued Success 4
  • Key Point:Remember, whether you are acorporate user or an individualbuilding out a group, LINKEDIN ownsit.You do not. You are only granteddevelopment space in their world.Act accordingly. 5
  • Pros: 1 The platform is free. 2 Chance to showcase yourself & your company. 3 It works. Group ownership looks good 4 on your resume. 6
  • Cons: 1 Your options are limited. 2 Avoid a lot of work with no pay. 3 You don’t own the group. Group ownership looks good only if your 4 group looks good! 7
  • Key Point:LinkedIn is a GREAT B2B environment.Don’t mistake it for a B2C venue. It ain’t. 8
  • Creating Your Group#1 from Scratch 9
  • Creating the Group from Scratch Naming the group and 1 avoiding legal headaches down the road 11
  • Creating the Group from Scratch How to seize the 2 opportunity on LinkedIn: who is the competition? 12
  • Creating the Group from Scratch Building the 3 infrastructure with rules, welcome & confirmation emails 14
  • Setting Your Group up for#2 Success 16
  • Setting Your Group up for Success 1 Nitty-gritty details that matter (SEO) 17
  • Setting Your Group up for Success 2 Linking to your personal profile 19
  • Key Point:People WILL check you out thoroughly onLinkedIn once you create a presence.And if you have false or overblowncredentials, they have no problem callingyou out.Be direct and honest. 21
  • Setting Your Group up for Success Setting up niche 3 subgroups (very important!) 22
  • Setting Your Group up for Success Finding expert help 4 LinkedIn Group Products, Forum, SuperGro up Founders, etc. 24
  • Seeding#3 Your Group for Growth 26
  • Seeding Your Group for Growth 1 Inviting the most influential people to join 27
  • Seeding Your Group for Growth 2 Engaging members in other forums 30
  • Seeding Your Group for Growth 3 Publishing/redistributing content 31
  • Example: We use HubSpot at SocialMediopolis.com to distribute all of our announcements to our social media simultaneously with one click. 32
  • Seeding Your Group for Growth Establishing your own 4 social media venues: Facebook, Twitter, LinkedIn, Pinterest, Google+, Reddit, Y ouTube, etc. 33
  • Marketing Your Group#4 Where It Matters 34
  • Marketing Your Group Where It Matters Integrate and promote 1 all of your social media together SEO + Facebook + Twitter + … 35
  • Marketing Your Group Where it Matters Marketing partnerships 2 & niche networks: fast track to membership growth 36
  • Marketing Your Group Where it Matters 3 Build a separate website with email capture 38
  • Lead Capture Form: 40
  • Marketing Your Group Where it Matters 4 Use LinkedIn Answers 41
  • Great place for sourcing & sharing! 42
  • Marketing Your Group Where it Matters 5 Acquire unique content to attract new users 43
  • Types of Content to Promote 1 Blog articles 2 Videos and images 3 Ebooks and whitepapers 4 Webinars and event invitations 44
  • Moderating Your Group#5 for Quality Control Keep tight control or lose it! 45
  • Moderating Your Group for Quality Control Monitoring and 1 responding daily, daily, daily! 46
  • Moderating Your Group for Quality Control 2 Killing spammers, #1 job 47
  • Moderating Your Group for Quality Control Attracting qualified and 3 dedicated moderators/managers 48
  • Moderating Your Group for Quality Control 4 Avoid irrelevant topic discussions 49
  • Monitoring Metrics for#6 Continued Success 50
  • Monitoring Metrics for Continued Success Use the right tools 1 HubSpot, HootSuite, Twe etdeck, Google Analytics, etc 51
  • Website Traffic Driven by LinkedIn 52
  • Leads from LinkedIn 53
  • Conversion Rate from Traffic to Leads 54
  • Customers from LinkedIn 55
  • Monitoring Metrics for Continued Success Pick a good Email 2 Service Provider HubSpot, MailChimp, Co nstant Contact 56
  • Monitoring Metrics for Continued Success 3 Check LinkedIn metrics 57
  • Measure Growth & Activity 58
  • Monitoring Metrics for Continued Success Use surveys (like 4 SurveyMonkey) and third-party apps (especially mobile) 59
  • What NOT to Do!Extra added FREE bonus… no cost to you!A $399,000 value!(OK, what kind of marketer would I be if I didn’tinclude this??) 60
  • Oopsie… What NOT to Do! 1 Don’t use a corporate name or logo you don’t own 2 Don’t dun other groups trying to build your own: group owners will gang up on you 3 Don’t make bad marketing partnerships: keep everything 110% relevant to the group 4 Don’t violate LinkedIn’s terms & conditions 61
  • Search EngineOptimizationBlogging &Social MediaLead GenerationLeadManagementEmail &AutomationMarketingAnalytics
  • Mike Crosson will be speaking at Social Media Marketing World – check out the agenda here: http://bit.ly/SMMWorld13Mike Crosson, Publisher Contact Info:www.SocialMediopolis.com mcrosson@changetheworld.comLinkedIn: www.LinkedIn/in/mcrosson Ph. 415.717.7600
  • THANK YOU. 64