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How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
How to Build a Business Blog for Lead Generation Using HubSpot
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How to Build a Business Blog for Lead Generation Using HubSpot

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Learn how to blog and optimize and share your content for lead generation results using the HubSpot software.

Learn how to blog and optimize and share your content for lead generation results using the HubSpot software.

Published in: Business, Technology
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  1. How to Build a Business Blog for Lead Generation Using HubSpot g p Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille
  2. Who is HubSpot? • Founded:  2006 1,400+ Customers • Team:  90 (15 MIT) T 90 (15 MIT) • A:  $5m General Catalyst • B:  $12m Matrix Partners • Outside Director: Outside Director: Gail Goodman, CEO  Constant Contact (CTCT) Constant Contact (CTCT)
  3. Outbound Marketing
  4. Outbound Marketing is Broken 800-555-1234 Annoying p Salesperson
  5. Marketing Has Changed 1950 - 2000 2000 - 2050
  6. The Good News!
  7. Inbound Marketing Blog g SEO Social Media
  8. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
  9. Proven ROI of Inbound Marketing www.HubSpot.com/ROI
  10. The Role of the Business Blog Build thought leadership Create content for SEO Share your remarkable content Interact with your community Create business opportunities Measure results 10
  11. Build Thought Leadership L d hi
  12. Blogging is Thought Leadership • Become a resource • Interact with infl encers ith influencers • Facilitate dialogue • Encourage subscriptions • Build trust
  13. Start with Remarkable Content
  14. Content > Sharing > Traffic/Leads Launch “Baby Got Leads” Video 14
  15. Content > Coverage > Traffic/Leads 15
  16. Create Content for SEO
  17. Every Post is an SEO Opportunity • Organic is better • Build a long lasting asset • More content = more visitors & power • Pull in your personas 17
  18. Organic Search is Better Pay Per Click – 25% of Clicks Organic Results 75% of Clicks Source: Marketing Sherpa and Enquiro Research
  19. How Does Google Decide? On-Page Off-Page 25% 75%
  20. Build a Long Lasting Asset Flickr photo: Thomas Hawk
  21. More Content = More Visitors & Power Average Pages per Website by Page Rank 10,000,000 pages 1,000,000 Average # of Webp 100,000 10,000 1,000 1 2 3 4 5 6 7 8 9 10 Page Rank (10 is best)
  22. More Content = More Visitors & Power Average Pages per Website by Alexa Traffic Rank 1,000,000 pages Average # of Webp 100,000 10,000 A 1,000 > 10,000,000 5,000,001 to 1,000,001 to 500,001 to 100,001 to < 100,000 (Extremely 10,000,000 5,000,000 1,000,000 500,000 (High (Very High ) Low Traffic) ( (Very Low y ( (Low Traffic) ) ( (Medium Traffic) ) ) Traffic) Traffic) Traffic) Alexa Traffic Rank
  23. Your Content Pulls in Your Personas “Create the kind of online content that your buyers naturally gravitate to. to ” - David Meerman Scott Author of The New Rules of www.webinknow.com Marketing & PR
  24. Pick Your Keyword Battles
  25. Optimize Every Blog Post 25
  26. Share Your Content C t t
  27. Sharing: Give Before You Get • Social Media = Cocktail Party • Help your content spread • Expand your reach 27
  28. Social Media = Cocktail Party Flickr: TECHcocktail 28
  29. Publish Content to Social Media 29
  30. Publish Content to Social Media 30
  31. Encourage Sharing of Content 31
  32. Expand Your Reach Flickr photo: gustavog 32
  33. Interact with Community C it
  34. Direct Conversations • Host conversations • Answer questions • Comment on blogs • Moving beyond your blog • Track your interactions 34
  35. Host Conversations 35
  36. Answer Questions 36
  37. Comment On Blogs 37
  38. Move Beyond Your Blog 38
  39. Monitor & Engage in Conversations 39
  40. Create Business Opportunities O t iti
  41. Creating Opportunities • Convert content and conversations ti • Calls to action • Landing pages • T k conversions Track i 41
  42. Convert Conversations Targeted calls to action at every step 42
  43. Convert Conversations Capture leads with landing l di pages Landing Page Tips: Limited Li it d navigation i ti Clear & simple p Form above fold 43
  44. Track Blog Conversions 44
  45. Measure, Analyze, &R Repeatt
  46. Success Metrics • Reach • Stickiness • Engagement • Authority • Conversions 46
  47. Reach: Traffic Drawing Keywords 47
  48. Reach: Traffic
  49. Reach: Social Media Network 49
  50. Stickiness: Subscribers • A measure of you blog’s total reach • A “sticky” number
  51. Engagement: Comments, Tweets
  52. Authority: Links 52
  53. Conversion: Leads & Customers
  54. Thank You! www.HubSpot.com/Free-Trial www HubSpot com/Free Trial Prashant Kaw Ellie Mirman Inbound Marketing Manager Inbound Marketing Manager Twitter: @prashantkaw Twitter: @ellieeille

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