Social Media in Real Life
Mass Technology Leadership Council – November 13, 2009
Rick Burnes
HubSpot Marketing Manager
Twitter: @rickburnes

Who’s HubSpot?
• Founded in July 2006 from research at MIT
• Cambridge, MA
• 2,000+ customers, 100+ employees (10
marketers)
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How HubSpot Does Inbound Marketing
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Leads • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target
• Email
• Nurture • Lead Intelligence
• Lead Mgmt
• Analytics
Customers
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How HubSpot Markets With Facebook
Wall Posts Messages (via group)
Updates
Listening, Reach, Nurturing
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How HubSpot Markets With LinkedIn
Answers Groups
Listening, Reach, Nurturing
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