How an Events Company Expanded Business Nationwide with HubSpot - Case StudyDocument Transcript
Customer Case Study:How an Events Company Expanded BusinessNationwide with HubSpotThe Murder Mystery Company is the nations most popular,interactive, mystery troupe for parties and events. We satdown with Scott Cramton, CEO, to solve the mystery on howhis company increased leads by 195% with inboundmarketing and HubSpot.Results: Substantial Growth in Traffic, Leadsand New Business • 195% increase in leads over the last year and a half • 423% increase in non-paid website traffic • Page increase of 12 to more than 1,130 pages of new contentChallenge: Turning a Hobby into a New BusinessIn 2009, Scott Cramton decided to publicly offer murder mystery event services,which at the time, was simply just a hobby. “This was not going to be my business, itwas just something we did,” stated Scott. Soon after publishing his first website, hestarted to gain some traction from businesses in need of his services. “We‟doccasionally get calls from companies like McDonalds and I‟d ask them, „how did youget this number?‟” Scott laughs.
Realizing he needed to take The Murder Mystery Company to the next level, hestarted researching ways to improve SEO and track leads. “I started researching[inbound marketing] and got all of my information from HubSpot. Eventually Idecided to sign up with them and it was far and away the best decision ever.”Solution: HubSpot Graders, Landing Pagesand Lead TrackingOnce Scott got started with HubSpot software and consulting, the company began toapply inbound marketing techniques by building landing pages with HubSpot. “Wealso tracked our leads and customers whereas before the only way to do so was bythem calling us,” said Scott.The company also started to generate a ton of new content, starting with 12 websitepages and now having over 1,130 new pages of rich, unique content. “That idea [ofgenerating new content] wasn‟t something that made sense before HubSpot taughtme why that would be a good idea.”Scott attributes the increase in organic search ranking by using tools like HubSpot‟sKeyword Grader. “I use the Keyword Grader a lot. One of my employees will alsoanalyze our keywords and work on the ones that need improvement. We found thatif you keep publishing content with these keywords in it, then Google will put your “website closer to the top.” Eventually I decided to sign up with HubSpot and it was far and away the best decision ever. - Scott Cramton, CEOThe average HubSpot customer gets 4.2x more leads after 5 months of activeuse of HubSpot. To find out what type of increases in leads a company with yourcurrent lead volume could expect, check out HubSpot‟s ROI study atwww.hubspot.com/roi.HubSpot‟s integrated marketing software gives you all the tools to implement asuccessful online marketing strategy from increasing the top of your funnelthrough conversion, sales alignment and analytics. To learn more, check outHubSpot‟s free trial or request a customized demonstration.