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Getting Started as a PM

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Learn more about HubSpot's Product team and how we work: http://dev.hubspot.com/

Learn more about HubSpot's Product team and how we work: http://dev.hubspot.com/

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  • Yeah both mine and Matts will be changed shortly! In the meantime, the handles are:

    Matt S: @mattschnitt
    Angela D: @Angie9012
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  • Good presentation... especially the suggestion for learning Python! Though, Slide 39 has the wrong twitter ID for Matt Schnitt. If you could fix it, that would be great!
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  • 1. Getting Started as a PRODUCT MANAGER
  • 2. Since you want to be a Product Manager, you know that…
  • 3. …developers build products
  • 4. Since you want to be a Product Manager, you know that… should ∧
  • 5. …developers build products because they like to solve problems.
  • 6. …developers build products because they want to make an impact.
  • 7. …developers build products because they are inspired.
  • 8. …developers build products NOT because you said so.
  • 9. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  • 10. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  • 11. IMAGE CREDIT: Dell Inc. Know your customer
  • 12. Watch your Net Promoter Score (NPS) IMAGE CREDIT: Nicki Zita
  • 13. Review customer ideas
  • 14. Use data from Support
  • 15. Track Usage 42%! 58%! 66%! 72%! 77%! 82%! 87%! 92%! 27%! 40%! 49%! 56%! 61%! 66%! 72%! 78%! 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% March! April! May! June! July! August! September! October!
  • 16. Monitor Bugs
  • 17. Watch Reliability
  • 18. IMAGE CREDIT: Ben Terrett Conduct User Tests
  • 19. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  • 20. BEING A PM IS HECTIC. Organization helps you focus.
  • 21. BEING A PM IS CREATIVE. Organization helps you explore. IMAGE CREDIT: Giulio Zannol
  • 22. BEING A PM IS INTERACTIVE. Organization helps you find patterns. IMAGE CREDIT: Marc Wathieu
  • 23. However you organize, use only one app to manage your roadmap.
  • 24. Consider having a tool for: •  Roadmap/project management •  Issue tracking •  Feedback •  Notebook •  To-do list •  Internal communication •  Knowledge sharing
  • 25. A PM bridges the customer’s voice with the technically possible.
  • 26. Know the stack your product is built
  • 27. …if only conceptually
  • 28. Start in your Chrome Developer Tools
  • 29. Learn some a great first language…
  • 30. …and familiarize yourself with APIs using it.
  • 31. THE GOLDEN RULE Don’t be afraid to ask one of your developers for help.
  • 32. They’ll be psyched you are trying.
  • 33. The First 8 Technical Things to Learn: •  HTTP & REST •  Chrome Development tools •  HTML/CSS •  Using a Text Editor •  APIs •  JSON •  Python •  SQL
  • 34. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  • 35. Reinforce the Vision IMAGE CREDIT: Alan Levine
  • 36. Gain Advocates Across Your Organization AGE CREDIT: Scania Group
  • 37. Demo with Passion IMAGE CREDIT: Tom Coates
  • 38. THANKS! Maggie Georgieva, @mgieva Matt Schnitt, @mattschnitt Angela DeFranco, @adefranco
  • 39. Recommended Resources: ●  Intelligent.ly ●  Udemy ●  “The Innovator’s Dilemma” by by Clayton M. Christensen ●  Google Ventures product talks: http://startuplab.googleventures.com/workshops#product ○  Dan Olsen’s talk on Lean Product Management is a must-watch ●  Product Demo guidelines ●  First Round Review - http://firstround.com/review ●  Intercom.io blog - intercom.io