Solution:Your topic isn’t speciﬁc enough.
Reﬁne your working title to say what you reallymean. It doesn’t have to sound good; you can ﬁnesse it later. Just ensure it’s clear,speciﬁc, and tells you exactly what the content is about.
Solution:Use the laptop trick. Unplug
your laptop and go into a quiet room, free of distractions.Your challenge is to ﬁnish your writing assignment before your battery runs out.Maybe a little competition with yourself can kick things up a notch.
Solution:Write like you speak. Content
should be free of jargon and business babble, anyway. Ifyou write like you speak, it will be an easier writing and reading experience.Do not, however, write like you think. Our brains are a mess. We ﬁlter ourselves for areason.
Solution:There’s nothing more intimidating than
a blank screen. Skip the intro, and dive intothe actual content – or at least an outline. Then ﬁll in the introduction later. Andremember the formula for a good introduction: Identify the problem, build painaround it, and explain how the content will address it.
Solution:Sign out of social media,
instant message clients, and email. While internet access isimportant for research and the occasional break, the real-time nature of the othertools make distraction too tempting a mistress.
Solution:No one comes barging into
your meetings uninvited, right? Block oﬀ writing time likeyou block oﬀ meetings. If you treat content creation as important as closed-doormeetings, others will begin to respect your boundaries. If possible, try to ﬁndsomeplace to work with a little less foot-traﬃc, too.
Solution:If a project is big
and intimidating, break it into smaller, more manageable chunks.Figure out how much time each portion will take, and in what order they must becompleted. Try to complete a few of the smaller chunks right away to get your rhythmgoing, and feel the satisfaction of crossing items oﬀ your list.
Solution:There are readers of all
skill levels. Share your knowledge with others who are just startingout. If you want to target a higher level audience, interview and quote subject matter experts.Be humble and honest about what you do know, and what you don’t. Remember, you’regood enough, you’re smart enough, and doggone it, people like you!