Fascinating Event Marketing Stats

FascinatingEvent MarketingStats

TABLE OF CONTENTS1 Why Events?2 Event Types3 Event Planning4 Event Promotion5 Events & Fees6 Event Marketing Challenges7

This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

1 Why Events?

79%rank events asimportant totheir business.

90%of nonprofits rankevents important orvery important .

B2B companies are least appreciative of events.90% 78% 68%

2 Event Types

Top reasons to host events: #3 #2 Get #1 Generate DonationsEducate Leads

IMAGE CREDIT: EUSKALANATOEducateranks as the mostimportant reason forhosting events.

IMAGE CREDIT: INTERSECTION CONSULTINGGenerate leadsranks as the 2ndmost importantreason to hostevents.

IMAGE CREDIT: PINKMOOSEB2C companiesrate “Promote/Sell”more importantthan B2Bs andnonprofits do.

Most frequent types of events: Social Classes Gatherings

Most businesseshold educational events.

1Educational 1Events Classes Workshops TrainingConferences Seminars

Importance of Events by Type

Nonprofits… …host more conferences than B2B & B2C combined.

14%of B2Cs holdconferences.

IMAGE CREDIT: COLETTE CASSINELLIB2B companieshold classesmore oftenthan otherevents.

IMAGE CREDIT: JEREMY BROOKSB2C companiesholdsocialgatheringsmostfrequently.

Nonprofits usemore typesof events.

3 Event Planning

Nonprofits spend the most timeplanningtheir events.

Most B2Bcompanies spend5-8 weeks planning an event.

4 Event Promotion

IMAGE CREDIT: RH1N0Event marketingusually consumes ≤20% of budget.

areNOT SURE 7.8%how muchbudget goesto events.

is the average # of . promotional methods for events.IMAGE CREDIT: JOSEPH ROBERTSON

Email Word of Mouth Most Used Event My Website Promo Methods: MailedIMAGE CREDIT: DARWIN BELL Invites

Emailis used mostoften for eventmarketing.

40% usesocial mediafor event marketing.

Magazine ads areused leastoften for event marketing.

Only 11%use blogging for event marketing.

47%still mailinvites. IMAGE CREDIT: ACME401

Ranking of Most UsedPromotional Methods:

are unlikely to rely on social 58.7% media for event marketing.IMAGE CREDIT: ANI!

Image credit: netzkobold

B2Bsare most unlikely to rely on for event marketing.

5 Events & Fees

IMAGE CREDIT: RANGERRICKMost companiesdon’t chargefor events.

<10%alwayscharge a fee.

59% of B2Bs never charge forevents.

Nonprofitscharge foreventsmore thanany otherbusiness.

6 Event Marketing Challenges

Biggest EventMarketing Challenges:

Nearly 50% tocan’t get peoplerespond to invites.

26.4%don’t knowwhich onlinetool to use.

13.6% haveno experienceusing online tools.

Nonprofits aremore likely touse an onlinetool for eventmarketing.

7.9% Few respondents had difficultiescollecting fees. 91

Learn more about event marketing in our webinar:www.HubSpot.com/events

THANK YOU.

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Fascinating Event Marketing Stats

by HubSpot All-in-one Marketing Software on Sep 08, 2011

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Fascinating Event Marketing Stats — Presentation Transcript