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Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
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Facebook Success: 7 Strategies for Nonprofits

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  • Awesome post about Facebook strategy. Very practical and applicable.
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  • Please write your donations or funds to our Orphan Children
    in favor of

    ST,PETER'S SOCIAL SERVICE & DEVELOPMENT TRUST
    A/C NO : 0393000101331499
    SWIFT CODE : PUNBINBBISB
    PUNJAB NATIONAL BANK
    2470.SOUTH MAIN ROAD,PUDUKKOTTAI-622001.
    TAMIL NADU- INDIA.

    pay pal account :

    G. Immanuel
    A/C No : 007201000032525
    IFS - code : IOBA0000072
    Indian Overseas Bank
    PUDUKKOTTAI- Branch.
    PUDUKKOTTAI - TAMIL NADU - INDIA.

    G. Immanvel
    Account No : 602010100008266.
    IFS- code : UTIB0000602.
    AXIS BANK LTD.
    PREMA COMPLEX
    NO-2737- East Main street.
    PUDUKKOTTAI- 622001.
    Tamil Nadu, INDIA.

    when you make a donation so we can officially thank your support and send a Receipt to your hand
       Reply 
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  • we need your kind supports :

    Dear Giving hands and please write your Donations for Orphan Home .

    Most Respected Donors, Giving hands, sponsors and helping Hands We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have 12AA and 80 G for Tax exemption services. and we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of Orphan and Destitute children's in our Home , we are providing all there needs. meals, cloths, snacks,Boarding and stay , educations, skilled training like computer and tailoring and much more development for this children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands and other organizations, and churches and god's faith servants, to support these children for their holistic development . please send your donations and any kind of contributions and sponsor ship to our orphan children's and feel free to contact us for any details. we are all way's at your service.

    send your donations : As much you like. for our Orphan children's holistic developments.

    Per month per children : $ 100. USD .is full fill their meals and other Needs.

    send your Donations or Funds through : pay pal account.

    contact : immanuel771@yahoo.com

    please spread this message to EVERY WHERE,
    please join us to feed and save the children's.

    http://www.facebook.com/pages/St-Peters-Home-for-Childrens/135836186518700
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • we need your kind supports :

    Dear Giving hands and please write your Donations for Orphan Home .

    Most Respected Donors, Giving hands, sponsors and helping Hands We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have 12AA and 80 G for Tax exemption services. and we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of Orphan and Destitute children's in our Home , we are providing all there needs. meals, cloths, snacks,Boarding and stay , educations, skilled training like computer and tailoring and much more development for this children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands and other organizations, and churches and god's faith servants, to support these children for their holistic development . please send your donations and any kind of contributions and sponsor ship to our orphan children's and feel free to contact us for any details. we are all way's at your service.

    send your donations : As much you like. for our Orphan children's holistic developments.

    Per month per children : $ 100. USD .is full fill their meals and other Needs.

    send your Donations or Funds through : pay pal account.

    contact : immanuel771@yahoo.com

    please spread this message to EVERY WHERE,
    please join us to feed and save the children's.

    http://www.facebook.com/pages/St-Peters-Home-for-Childrens/135836186518700
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is really, really awesome!!!
    Would I be able to get an email of this pdf sent to me?
    Thanks..... vamprepsla@gmail.com
       Reply 
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    Your message goes here
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  • 1. Seven Colossal FacebookStrategies for Nonprofit SuccessA webinar by John Haydon
  • 2. • The game changed. Do you know the rules?• #1: Fruit on the ground• #2: Hacking photos• #3: Hacking text updates• #4: Hacking promoted posts• #5: Hacking ads• #6: Hacking fundraising• #7: Hacking analyticsSeven Colossal Facebook Strategies for Nonprofit SuccessWhat we’re going to discuss
  • 3. The game changed.Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 4. 70% of us trust brand recommendationsfrom friends, but only 10% trustmessages from those same brands.- Forrester ResearchThe game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 5. The game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 6. The game changed. Do you know the rules?Friends are always the firstpriority on Facebook.Your nonprofit ONLY matters whenfriends talk about you.Seven Colossal Facebook Strategies for Nonprofit Success
  • 7. The game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 8. The game changed. Do you know the rules?Edgerank!Seven Colossal Facebook Strategies for Nonprofit Success
  • 9. The game changed. Do you know the rules?Edgerank is an algorithm thatdetermines whether a specificPage update will appear in theNews Feed of a specific user.Seven Colossal Facebook Strategies for Nonprofit Success
  • 10. Four factors that determine Edgerank:(1)Relationship between user and post(2)How people talk about that post(3)How recently the story was published(4)Negative comments on postsThe game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 11. You win in the Newsfeed when:(1) People frequently talk about your content(2) You publish content your community loves(3) You selectively promote posts with ads(4) You invest time into replying to commenters(5) You skirt Edgerank with other channelsThe game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 12. The game changed. Do you know the rules?If friends are the priority,where do we start?Seven Colossal Facebook Strategies for Nonprofit Success
  • 13. #1: Start withpeople in yourdatabase!Your CommunitySubscribersDonorsVolunteersThe game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 14. Your NetworkYour community’sfamily, friends andacquaintances#2: Create contentthey want to sharewith their friends!The game changed. Do you know the rules?Seven Colossal Facebook Strategies for Nonprofit Success
  • 15. Cheat code #1:Fruit on the groundSeven Colossal Facebook Strategies for Nonprofit Success
  • 16. Cheat code #1: Fruit on the groundSeven Colossal Facebook Strategies for Nonprofit Success
  • 17. Cheat code #2:Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 18. Images speakdirectly with theLimbic system, theseat of emotionand action.Cheat code #2: Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 19. Top emotions behind sharing:AngerAweAnxietyImages speakdirectly with theLimbic system, theseat of emotionand action.Cheat code #2: Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 20. Images alsocapture morephyical space inthe newsfeed.Cheat code #2: Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 21. Cheat code #2: Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 22. Cheat code #2: Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 23. Cheat code #2: Hacking photosSeven Colossal Facebook Strategies for Nonprofit Success
  • 24. Cheat code #3:Hacking text updatesSeven Colossal Facebook Strategies for Nonprofit Success
  • 25. Comment rates on questions are more than double commentson non-question updates!Cheat code #3: Hacking text updatesSeven Colossal Facebook Strategies for Nonprofit Success
  • 26. Cheat code #3: Hacking text updatesSeven Colossal Facebook Strategies for Nonprofit Success
  • 27. Cheat code #3: Hacking text updatesClosed questionsSeven Colossal Facebook Strategies for Nonprofit Success
  • 28. Cheat code #3: Hacking text updatesClosed questions take advantageof the brain’s built-in autocomplete feature.Seven Colossal Facebook Strategies for Nonprofit Success
  • 29. Cheat code #3: Hacking text updatesFive ways to ask effective questions on Facebook:1) Be super specific2) Be super relevant3) Ask preference questions4) Ask multiple choice questions5) Ask “yes” or “no” questions6) Fill in the blank_____.Seven Colossal Facebook Strategies for Nonprofit Success
  • 30. Cheat code #3: Hacking text updatesSeven Colossal Facebook Strategies for Nonprofit Success
  • 31. Cheat code #4:Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 32. Only Promote AwesomeRemember, with promoted posts, you’re onlypaying for reach.If you publish content that people can’t helpbut talk about, it means that your ad dollarswill go further for each promoted post.1Cheat code #4: Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 33. Only Promote AwesomeRemember, with promoted posts, you’re onlypaying for reach.If you publish content that people can’t helpbut talk about, it means that your ad dollarswill go further for each promoted post.1Cheat code #4: Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 34. Only Promote AwesomeRemember, with promoted posts, you’re onlypaying for reach.If you publish content that people can’t helpbut talk about, it means that your ad dollarswill go further for each promoted post.1Virality essentiallymeasures contentqualityCheat code #4: Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 35. Know Thy PlanJust because an update goes wildly viral,doesn’t mean you should spend money topromote it.Ask yourself if promoting the post makessense in terms of your goals and branding.2Cheat code #4: Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 36. Promote posts only to fansYou increase the likelyhood of negative commentsby promoting to friends of fans. Consider deletingthis ad in the campaign.3https://www.facebook.com/ads/manage/campaigns/Cheat code #4: Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 37. Promote posts only to fansYou increase the likelyhood of negative commentsby promoting to friends of fans. Consider deletingthis ad in the campaign.3https://www.facebook.com/ads/manage/campaigns/Cheat code #4: Hacking promoted postsSeven Colossal Facebook Strategies for Nonprofit Success
  • 38. Cheat code #5:Hacking adsSeven Colossal Facebook Strategies for Nonprofit Success
  • 39. Cheat code #5: Hacking adsTarget your communityPoach other pagesSeven Colossal Facebook Strategies for Nonprofit Success
  • 40. Cheat code #5: Hacking adsTarget your communitySeven Colossal Facebook Strategies for Nonprofit Success
  • 41. Cheat code #5: Hacking adsTarget your communityhttp://youtu.be/aBZLoLAQ4nYSeven Colossal Facebook Strategies for Nonprofit Success
  • 42. Cheat code #6:Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 43. Cheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 44. ..?Cheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 45. A Handshake is not the besttool to collect moneyCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 46. Facebook is relational, nottransactionalCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 47. Become aware of your cause when friends talk about your PageCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 48. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 49. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 50. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageThis is whereviral reach iscreatedCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 51. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageAdvocate and/or join your e-mail listThis is whereviral reach iscreatedCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 52. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageAdvocate and/or join your e-mail listThis is whereviral reach iscreatedE-mail acquisition!Cheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 53. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageThis is whereviral reach iscreatedDonate for the first time via e-mailAdvocate and/or join your e-mail listCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 54. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageThis is whereviral reach iscreatedShare their donationon FacebookDonate for the first time via e-mailAdvocate and/or join your e-mail listCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 55. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageThis is whereviral reach iscreatedShare their donationon FacebookDonate for the first time via e-mailAdvocate and/or join your e-mail listCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 56. Become aware of your cause when friends talk about your PageLike,comment on,and share your updatesContinue engaging and like your PageTrust andaffinityThis is whereviral reach iscreatedShare their donationon FacebookDonate for the first time via e-mailAdvocate and/or join your e-mail listCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 57. E-mail acquisition andadvocacy are a betterway to find new donorson FacebookCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 58. Free webinar:Seven Powerful Ways to BuildYour E-mail List With FacebookSign up here:http://zmb.me/FBEMAILWBCheat code #6: Hacking fundraisingSeven Colossal Facebook Strategies for Nonprofit Success
  • 59. Cheat code #7:Hacking analyticsSeven Colossal Facebook Strategies for Nonprofit Success
  • 60. Who is going insane fromtoo much data?Seven Colossal Facebook Strategies for Nonprofit Success
  • 61. Focus on two metrics:1. People talking about this2. ViralitySeven Colossal Facebook Strategies for Nonprofit Success
  • 62. Cheat code #7: Hacking analyticsThe most essential metricSeven Colossal Facebook Strategies for Nonprofit Success
  • 63. The game changed. Do you know the rules?12 ways people “talk about you” with their Facebook friends:1) Like a post from your Page2) Comment on a post from your Page3) Share a post from your Page4) Answer a Question5) Mention your Page in an update6) Tag your Page in a photo7) Tag their friends in a photo you post8) Like your Page9) Post an update on your Page10) RSVP to an event on your Page11) Check into your Facebook Place12) Writing a recommendation about your PageThe most essential metricSeven Colossal Facebook Strategies for Nonprofit Success
  • 64. Cheat code #7: Hacking analyticsSeven Colossal Facebook Strategies for Nonprofit Success
  • 65. VIRALITY = PTAT / REACHCheat code #7: Hacking analyticsSeven Colossal Facebook Strategies for Nonprofit Success
  • 66. Virality essentially measures content qualityCheat code #7: Hacking analyticsSeven Colossal Facebook Strategies for Nonprofit Success
  • 67. #Bonus: Create an interest list of awesome PagesSeven Colossal Facebook Strategies for Nonprofit Success
  • 68. #Bonus: Follow this Pinterest Boardhttp://pinterest.com/johnhaydon/powerful-updates-from-nonprofit-facebook-pages/Seven Colossal Facebook Strategies for Nonprofit Success
  • 69. Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MAInstructor at Marketing Profs University, SocialMediaFundraisingClub.com and Charityhowto.comSpeaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, NewMedia Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.Author: Facebook Marketing for Dummies, 3rd and 4th EditionsClients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup,WaterAid America, University of Massachusetts, Community Music Center of Boston, National WildlifeFederation, Razoo, Concord Conservatory.About JohnSeven Colossal Facebook Strategies for Nonprofit Success

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