Everything Marketers Need to Know About Twitter Lists

Everything Marketers N d to Know Ab t E thi M k t Need t K About Twitter Lists Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes

Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 2

Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 2 000+ customers 100+ employees 2,000 customers, 100 3

Traditional Marketing (Outbound) 4

Marketing Today (Inbound) 5

Twitter’s Roles in Inbound Marketing Blogging SEO Twitter Email Pay-Per-Click Website Visitors Twitter T i Leads Customers 6

Is Twitter Like Cotton Candy? Flickr: anitacanita • Colorful • Sti k Sticky • No nutritional or business value 8

No! It’s Like Whole Wheat Bread. Flickr: sierravalleygirl • Healthy • Used widely • A basic part of any diet or marketing mix 9

A Twitter PR Anecdote Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes

The Problem With Twitter Flickr: kefuoe 11

Lists Give You Control 12

Two Kinds of Lists 1. Your Lists • @your_username/your-listname • You create them 2. 2 Other People’s Lists People s • @username/listname • You follow them 13

My Lists Twitters I Follow Lists I Created Cambridge List Marketing List Bloggers & Reporters News Feeds 14

Lists Help Control the Firehose http://twitter.com/rickburnes/cambridge 15

A List @HubSpot Created That I Follow http://twitter.com/HubSpot/inbound-marketing-news 16

Lists Increase Reach @HubSpot Gained 1,004 Followers From Lists 25000 20000 15000 List Followers 10000 Followers 5000 0 Without Lists With Lists 18

How Does a Cigar Site Use Lists? 19

Become the Source of Cigar Info 20

Lists Help Surface PR Opportunities Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet 21

Follow Bloggers & Reporters http://twitter.com/HubSpot/bloggers-reporters 22

Lists Help Personalize Your Company 23

Know HubSpotters => Trust HubSpot http://twitter.com/HubSpot/hubspotters 24

Start Following Lists What we’re following • @HubSpot/inbound-marketing-stars • @HubSpot/inbound-marketing-news @HubSpot/inbound marketing news • @HubSpot/hubspotters • @smallbiztrends/small-businesses @smallbiztrends/small businesses • @nytimes/business-news • @mashable/social-media-links • @dannysullivan/searchmarketing @ y g 26

Build Your List 27

Add People to Your List 28 http://twitter.com/following

Promote Your List Share your list on Twitter, Facebook, your website & via widgets. i id t 29

Use Listorious http://listorious.com/ 30

Monitor the Lists You’re on 31

Problems You Might Encounter 1. Adding people to lists is a pain 2. It’s hard to find good lists to follow. 3. Confusing interface Pro Tip: Relax, and keep experimenting. 32

Ways to Measure Your List http://twitter.grader.com/ 33

Lists Now a Factor in Twitter Grade 34

Final Thoughts … Fi l Th ht 35

Build Leverage 36

Too Many Pieces to Put Together! d.j.k. on flickr 37

HubSpot Puts the Pieces Together 38

Thank You! Sg Sign up for a free trial o HubSpot: o ee a of ubSpo www.hubspot.com/trial/ Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes e e co / c bu es Available to answer questions anytime: www.inboundmarketing.com/forum

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Everything Marketers Need to Know About Twitter Lists

by HubSpot All-in-one Marketing Software on Nov 05, 2009

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Everything Marketers Need to Know About Twitter Lists — Presentation Transcript