Everything Marketers N d to Know Ab t
E thi M k t Need t K About
Twitter Lists
Rick Burnes
HubSpot Marketing Manager
Twitter: @rickburnes

Agenda
I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists
2

Who’s HubSpot?
• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 2 000+ customers 100+ employees
2,000 customers, 100
3

Traditional Marketing (Outbound)
4

Marketing Today (Inbound)
5

Twitter’s Roles in Inbound Marketing
Blogging SEO Twitter Email Pay-Per-Click
Website Visitors
Twitter
T i
Leads
Customers
6

Agenda
I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists
7

Is Twitter Like Cotton Candy?
Flickr: anitacanita
• Colorful
• Sti k
Sticky
• No nutritional or business value
8

No! It’s Like Whole Wheat Bread.
Flickr: sierravalleygirl
• Healthy
• Used widely
• A basic part of any diet or marketing mix
9

A Twitter PR Anecdote
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

The Problem With Twitter
Flickr: kefuoe
11

Lists Give You Control
12

Two Kinds of Lists
1. Your Lists
• @your_username/your-listname
• You create them
2.
2 Other People’s Lists
People s
• @username/listname
• You follow them
13

My Lists
Twitters I Follow Lists I Created
Cambridge List
Marketing List
Bloggers & Reporters
News Feeds
14

Lists Help Control the Firehose
http://twitter.com/rickburnes/cambridge
15

A List @HubSpot Created That I Follow
http://twitter.com/HubSpot/inbound-marketing-news
16

Agenda
I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists
17

Lists Increase Reach
@HubSpot Gained 1,004 Followers From Lists
25000
20000
15000
List Followers
10000 Followers
5000
0
Without Lists With Lists
18

How Does a Cigar Site Use Lists?
19

Become the Source of Cigar Info
20

Lists Help Surface PR Opportunities
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
21

Follow Bloggers & Reporters
http://twitter.com/HubSpot/bloggers-reporters
22

Lists Help Personalize Your Company
23

Know HubSpotters => Trust HubSpot
http://twitter.com/HubSpot/hubspotters
24

Agenda
I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists
25

Start Following Lists
What we’re following
• @HubSpot/inbound-marketing-stars
• @HubSpot/inbound-marketing-news
@HubSpot/inbound marketing news
• @HubSpot/hubspotters
• @smallbiztrends/small-businesses
@smallbiztrends/small businesses
• @nytimes/business-news
• @mashable/social-media-links
• @dannysullivan/searchmarketing
@ y g
26

Build Your List
27

Add People to Your List
28
http://twitter.com/following

Promote Your List
Share your list on Twitter,
Facebook, your website
& via widgets.
i id t
29

Use Listorious
http://listorious.com/
30

Monitor the Lists You’re on
31

Problems You Might Encounter
1. Adding people to lists is a
pain
2. It’s hard to find good lists
to follow.
3. Confusing interface
Pro Tip: Relax, and keep experimenting.
32

Ways to Measure Your List
http://twitter.grader.com/
33

Lists Now a Factor in Twitter Grade
34

Final Thoughts …
Fi l Th ht
35

Build Leverage
36

Too Many Pieces to Put Together!
d.j.k. on flickr
37

HubSpot Puts the Pieces Together
38

Thank You!
Sg
Sign up for a free trial o HubSpot:
o ee a of ubSpo
www.hubspot.com/trial/
Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes
e e co / c bu es
Available to answer questions anytime:
www.inboundmarketing.com/forum