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Enterprise Software Company Reduces PPC Spending with HubSpot

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Founded in 2000, Signiant provides enterprise software solutions that automate content management processes. Tara Bartley, the company’s Director of Marketing, has been using HubSpot for three years …

Founded in 2000, Signiant provides enterprise software solutions that automate content management processes. Tara Bartley, the company’s Director of Marketing, has been using HubSpot for three years to rapidly grow organic traffic and new leads.

They increased organic traffic by 150% in 3 years and are saving over $3000 monthly from PPC spending.

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  • 1. Customer Case Study: Enterprise Software Company Reduces PPC Spending with HubSpot About Closet Works Founded in 2000, Signiant provides enterprise software solutions that automate content management processes. Tara Bartley, the company’s Director of Marketing, has been using HubSpot for three years to rapidly grow organic traffic and new leads. Results: Increase in Organic Traffic & Decrease in PPC Spending • Increased organic traffic by 150% in 3 years • Saving over $3000 monthly from PPC spending • Attracted 430 leads in the last six months • Reduced time spent on launching marketing campaigns Challenge: Attracting New Leads to Site & Driving Multiple Conversions “We needed to get more leads into our sales team’s hands,” said Tara about her marketing challenge prior to HubSpot. She was interested in not only attracting first-time leads, but also reconverting them through compelling offers on new landing pages.
  • 2. Enterprise Software Company Reduces PPC Spending with HubSpot Solution: Optimizing for Targeted Keywords & Monitoring Lead Activity Tara uses HubSpot’s Lead Intelligence to monitor lead activity trends and equip her sales team with lead revisit notifications. “It is great for the sales guys. It is fantastic for them to get those notifications and then they are able to stay on top of their prospects,” she said. They then follow up with warm leads via phone and can engage in productive conversations. HubSpot’s Analytics is another element of the software upon which Tara relies heavily. “I don’t even use the Google reporting any more. I just go right into HubSpot,” she said. It tells the story when my boss is reporting to the senior management team. Above all, HubSpot’s integration of Salesforce has become the core of marketing at Signiant. It is giving Tara a step-by-step method of evaluating performance and tracking successful campaigns. The average HubSpot customer gets 4.2x more leads after 5 months of active use of HubSpot. To find out what type of increases in leads a company with your current lead volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi. HubSpot’s integrated marketing software gives you all the tools to implement a successful online marketing strategy from increasing the top of your funnel through conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial or request a customized demonstration.