Email Marketing HubSpot May 2009

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Email Marketing - Internet Marketing Workshop May2009 HubSpot Worcester

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Email Marketing HubSpot May 2009

  1. 1. Email Marketing May 13, 2009
  2. 2. Agenda • Email: Outbound Marketing at its Finest • Building Your List • Writing Your Messages
  3. 3. Doesn’t Email Marketing = Outbound? • Permission Based Email = Lead Nurturing • Email People That Want to Hear From You • Re-engage: Bring Them Back to Your Site • Educate. Invite. Don’t Sell
  4. 4. So, How Do You Build Your List? • Collect email addresses at every customer or prospect contact point: • Customer service or support calls • Invoices, brochures, customer surveys, feedback forms • Tradeshows or events • And of course…. All of your Lead Generation Forms.
  5. 5. What Do You Need to Do Email Marketing? • Email List Builder • Build email database • Newsletter & List Builder Promotion Builder Email Build email database • Create professional email communications Newsletter & Promotion Builder Create professional email communications • Campaign Manager Campaign Manager Email delivery and formatting Results reporting • Email delivery and formatting • Results reporting
  6. 6. Building Your Email Message • Subject Line • Message • Call to ActionList Builder Email Build email database Newsletter & Promotion Builder Create professional email communications Campaign Manager Email delivery and formatting Results reporting
  7. 7. Interpreting Your Results • Low open rate? Low click-through rate? subject line call to action delivery day copy delivery time offer list overuse, age or quality High un-subscribe/opt-out rate? over-communication poor targeting
  8. 8. Tracking Results: Leads and Customers
  9. 9. Let’s Build an Email • Go to: http://www.inboundmarketingworkshop.com/tools • Click the Constant Contact Free Trial Link • Create an Email –> Follow the Wizard • Don’t Forget Your Call to Action!

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