Email marketing best practices + benchmark data - finalPresentation Transcript
Email MarketingBest Practices + Benchmark Data Jeanne HopkinsDirector of MarketingTwitter: @jeannehopkins #hubspotemail
Email Is Just One Piece
Takeaway: Follow up.
How to Put All the Pieces Together? d.j.k. on flickr
Complicated & Confusing Easy & Integrated
Grow Email Lists w/ Offers & Landing Pages
Segment Email Lists Automatically
One Database for Nurturing & Campaigns
1 Profile for Leads: Site Visits & Email History
Track Traffic, Leads, Sales from Email Campaigns
How to Get Help…
What’s HubSpot? Inbound marketing software + training Over 3,700 customers in 3 years 200+ employees
Learn the Value of the HubSpot Software… As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS Gives you access to http://success.hubspot.com
Learn the Benefits of the Value Added Reseller Program Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. Margin share of 20% on all deals for the life of the customer Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. 42 A Group that Wants to Change How the World Does Marketing!
Ask for Help… Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/