Effectively Building Links for Your Clients
 

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  • Here’s an overview of what we’re going to talk about today.
  • Here’s an overview of what we’re going to talk about today.
  • http://www.flickr.com/photos/zoonabar/3505729666/sizes/l/
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  • Here’s an overview of what we’re going to talk about today.
  • Here’s an overview of what we’re going to talk about today.
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  • Here’s an overview of what we’re going to talk about today.
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  • Here’s an overview of what we’re going to talk about today.
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  • Here’s an overview of what we’re going to talk about today.
  • Here’s an overview of what we’re going to talk about today.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
  • HubSpot provides software + training to help businesses get found online, convert site visitors into leads and customers. The software helps measure and analyze what’s happening, so users can improve their lead generation and customer acquisition results over time. We now have over 1500 customers and are signing up about 150 new customers every month. We are up past 90 employees now, and we are always looking for new inside sales professionals, and software developers. You can apply online at hubspot.com/careers.
  • My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  • - A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
  • You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
  • - Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.

Effectively Building Links for Your Clients Presentation Transcript

  • 1. How to Build Links Online:The In’s and Out’s of Link Building
    Partner Program Training Program
    September 2010
    Peter Caputa IV
    Partner Program Manager
    Twitter: @pc4media
    pcaputa@hubspot.com
    #HubSpotSEO
  • 2. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 3. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 4. Content Is King (or Queen)
    4
  • 5. Show off Your Unique POV & Intelligence
    5
  • 6. Build Credibility & Show Intelligence
    6
  • 7. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 8. Source: Google/Bing Keyword Results
    8
    “Blog” Results
    “Everything” Results
  • 9. Source: Blogosphere
    9
  • 10. Source: Link Building Directories
    10
  • 11. Source: Social Content Sites
    11
  • 12. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 13. Evaluate the Sites You’ve Found
    13
  • 14. Bucket Your Links
    14
    • Sites that currently link to you
    • 15. Sites in your existing network
    • 16. Sites in your company’s existing network
    • 17. Blogs
    • 18. Sites with High PageRank
    • 19. Sites by Topic
  • Prioritize the Buckets
    15
  • 20. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 21. Define the Campaign for Each Bucket
    What is the call to action?
    What value proposition are you targeting?
    What offers are you going to offer?
    What do you want them to do?
    What’s your angle?
    What tone do you want to convey
    What’s the best way to contact them?
    17
  • 22. Avoid a “Cookie Cutter” Approach
    18
  • 23. Tailor the Campaign Around What You Are Asking For
    What You Want Them To Do Examples:
    What They Want Out of It Examples:
    19
    Listing
    Tweet
    Co-Sponsoring
    Lead Sharing
    Blog post about you
    Free Content
    Free Product
    Product Review
  • 24. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 25. 75% of SEO = Off Page
    • Recommendations from friends
    “I know Mike Volpe”
    “Mike Volpe is a marketing expert”
    You trust the person saying this
    • Links are online recommendations
    A link: www.HubSpot.com
    Anchor text: Internet Marketing
    Link is from a trusted website
  • 26. Optimize Your Current Links: Anchor Text
    22
  • 27. Source: Existing Successful Links
    23
  • 28. Evaluate How Your Links Are Doing
    24
  • 29. Find the Best Contacts
    25
  • 30. See If You Have Connections to the Target
    26
  • 31. Execute and GO!
    27
  • 32. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 33. Badge Strategy: Awards
    29
  • 34. Badge Strategy: Achievements
    30
  • 35. Create a Contest
    31
  • 36. Write Guest Posts
    32
    http://buildasalesmachine.com/2008/09/how-to-generate-a-steady-flow-of-inbound-sales-leads
  • 37. Create a Widget
    33
  • 38. Agenda
    Creating Content
    Develop a List of Targets
    Filter and Bucket the List
    Defining the Campaign
    Executing the Campaign
    Advanced Link Building Tips & Tricks
    Getting Help
  • 39. How to Get Help…
  • 40. Learn the Value of the HubSpot Software…
    As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
    Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
    Gives you access to http://success.hubspot.com
  • 41. What’s HubSpot?
    Inbound marketing software + training
    Over 3,500 customers in 3 years
    170+ employees
    Still growing!
  • 42. Learn the Benefits of the Value Added Reseller Program
    Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
    Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
    Margin share of 20% on all deals for the life of the customer
    Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
    38
    A Group that Wants to Change How the World Does Marketing!
  • 43. Ask for Help…
    Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
    Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
  • 44. List of Upcoming Classes/Link to Recordings
    40
    http://www.hubspot.com/partners/training-program/classes
  • 45. Weekly Email about Upcoming Classes - Thursday
    41
  • 46. Live Webinar: Every Tuesday @ 1PM EST
    42
    Additional Webinars SOMETIMES on Thursday at 2PM EST
  • 47. Register for Weekly Class(es) to Get Login
    43
  • 48. Some Homework & Recorded Stuff Too…
    44
    Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator
  • 49. Thank You for Your Interest & Participation!
    Contact Information:
    Peter Caputa IV
    Partner Program Manager
    www.twitter.com/pc4media
    pcaputa@hubspot.com