EcommerceMarketingAutomation:How to Use Automation andAnalytics to Predict ConsumerBehavior and Increase        Click to w...
I’m Mike Ewing.Nice to meet you.       @inboundcommerce
I’m Meghan Anderson.Nice to meet you.       @meghkeaney
I’m Sam Mallikarjunan.Nice to meet you.       @mallikarjunan
Tweet Questions & Comments!#AutoEcomm                  http://bit.ly/autoecomm
AGENDA:1ECOMMERCE1MARKETINGAUTOMATION             http://bit.ly/autoecomm
Shopping Cart Fetchback:  UNDERSTANDING  CUSTOMER  HESITATIONSQuestions & Comments on Twitter: #AutoEcomm   http://bit.ly/...
UNDERSTANDING CUSTOMER   HESISTATIONS       1           What Is a Fetchback?       2                Surprising Statistics ...
SHOPPING CART         FETCH BACK?  “       Shopping Cart Fetch Back is a          timely email sent to a prospect         ...
SURPRISING        STATISTICS 88%                    65%of online shoppers     of all online shoppershave abandoned their  ...
TOP REASONS FOR      ABANDONMENT 50                                Top reasons given for abandoning carts (in %) 45 40 35 ...
ACTIONABLE     TAKEAWAYS                  Calculate                      Discover your             Cart Abandonment       ...
Use Intelligent Analytics to  UNDERSTAND  BUYING CYCLEQuestions & Comments on Twitter: #AutoEcomm   http://bit.ly/autoecomm
USE INTELLIGENT ANALYTICS TO     UNDERSTAND BUYING CYCLE       1          Analytics + Automation       2                  ...
ANALYTICS +     AUTOMATION     Help You To Understand:     Customer                        Assisting   Purchase     Hesita...
CUSTOMER     TIMELINES       Purchase                       Product    Customer       Timeline                       Timel...
REVERSE     FUNNEL     ANALYSIS    Segment                        “Assists”    Focus on Top   Buyers from                 ...
CONVERSION     OPTIMIZATION   Revenue                         Increase      Dominate  Generating                       Qua...
Intelligent Automation:  HOW TO IMPROVE  CONVERSION RATESQuestions & Comments on Twitter: #AutoEcomm   http://bit.ly/autoe...
HOW TO USE INTELLIGENT AUTOMATION     TO INCREASE CONVERSION RATES       1           Real-Time Communication        2     ...
REAL-TIMECOMMUNICATION       90%     of ecommerce leads go cold     within just one hour.
STAGES OF     NURTURING     The 3 Step Sequence    > 1 hour Email        24 Hour Email      72 Hour Email   Customer Servi...
BEST PRACTICES       Collect Contact Info          Immediate Messaging      Offer Customer Service      Offer Incentives  ...
Empower Superstar Customers:  USING TARGETED  COMMUNICATIONS  TO FUEL BRAND  ADVOCACYhttp://bit.ly/autoecomm
USING TARGETED COMMUNICATIONS TO     REWARD BRAND ADVOCATES       1           Social Sharing as a Driver of Sales        2...
SOCIAL SHARING     DRIVES SALES                       +                      =Questions & Comments on Twitter: #AutoEcomm ...
ALERTS &MULTICHANNELANALYTICS          1. Respond to Positive             Mention on Twitter          2. Empower Individua...
TARGETED     COMMUNICATIONShttp://bit.ly/autoecomm
WRAP UP AND REVIEW        1           Shopping Cart Fetch Back Emails        2                 Understand Buying Cycles wi...
QUESTION&ANSWER  @inboundcommerce  @meghkeaney  @mallikarjunan       http://bit.ly/autoecomm                   Questions &...
THANK YOU.
HUBSPOT CAN HELP!11    GENERATE MORE QUALIFIED TRAFFIC     2     2    TURN TRAFFIC INTO   CUSTOMERS  3     ANALYZE SALES A...
FREE ECOMMERCE  SOFTWAREDEMONSTRATIONhubspot.com/ecomm
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Ecommerce Marketing Automation - How to Use Automation and Analytics to Predict Consumer Behaviour and Increase eCommerce Sales

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Ecommerce Marketing Automation - How to Use Automation and Analytics to Predict Consumer Behaviour and Increase eCommerce Sales

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Ecommerce Marketing Automation - How to Use Automation and Analytics to Predict Consumer Behaviour and Increase eCommerce Sales

  1. 1. EcommerceMarketingAutomation:How to Use Automation andAnalytics to Predict ConsumerBehavior and Increase Click to watcheCommerce Sales OnDemand Video! http://bit.ly/autoecomm
  2. 2. I’m Mike Ewing.Nice to meet you. @inboundcommerce
  3. 3. I’m Meghan Anderson.Nice to meet you. @meghkeaney
  4. 4. I’m Sam Mallikarjunan.Nice to meet you. @mallikarjunan
  5. 5. Tweet Questions & Comments!#AutoEcomm http://bit.ly/autoecomm
  6. 6. AGENDA:1ECOMMERCE1MARKETINGAUTOMATION http://bit.ly/autoecomm
  7. 7. Shopping Cart Fetchback: UNDERSTANDING CUSTOMER HESITATIONSQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  8. 8. UNDERSTANDING CUSTOMER HESISTATIONS 1 What Is a Fetchback? 2 Surprising Statistics 3 Top Reasons For Abandonment 4 Actionable TakeawaysQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  9. 9. SHOPPING CART FETCH BACK? “ Shopping Cart Fetch Back is a timely email sent to a prospect that has abandoned shopping ” cart.http://bit.ly/autoecomm
  10. 10. SURPRISING STATISTICS 88% 65%of online shoppers of all online shoppershave abandoned their wait a day or more toshopping cart at one complete a purchase.point or another. 21%of shoppers who 45%didn’t complete the of consumerscheckout, said they abandoned cartswanted to save more than once withproducts for further an average order ofconsideration. $109.00. http://bit.ly/autoecomm
  11. 11. TOP REASONS FOR ABANDONMENT 50 Top reasons given for abandoning carts (in %) 45 40 35 30 25 20 15 10 5 0 Shipping was too high Not ready to buy Price too high Wanted to compare with other Put in cart for later productsQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  12. 12. ACTIONABLE TAKEAWAYS Calculate Discover your Cart Abandonment Customer Hesitations Optimize Shipping Engage in Triggered Rates Email CampaignsQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  13. 13. Use Intelligent Analytics to UNDERSTAND BUYING CYCLEQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  14. 14. USE INTELLIGENT ANALYTICS TO UNDERSTAND BUYING CYCLE 1 Analytics + Automation 2 Understanding Customer Timelines 3 The Reverse Funnel Analysis 4 Conversion SEOQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  15. 15. ANALYTICS + AUTOMATION Help You To Understand: Customer Assisting Purchase Hesitation Content TimelineQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  16. 16. CUSTOMER TIMELINES Purchase Product Customer Timeline Timeline TimelineQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  17. 17. REVERSE FUNNEL ANALYSIS Segment “Assists” Focus on Top Buyers from That Lead to Performing Browsers Purchase InteractionsQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  18. 18. CONVERSION OPTIMIZATION Revenue Increase Dominate Generating Quality of Organic & Keywords Visitors Paid SearchQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  19. 19. Intelligent Automation: HOW TO IMPROVE CONVERSION RATESQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  20. 20. HOW TO USE INTELLIGENT AUTOMATION TO INCREASE CONVERSION RATES 1 Real-Time Communication 2 Stages of Nurturing Campaign 3 Best Practiceshttp://bit.ly/autoecomm
  21. 21. REAL-TIMECOMMUNICATION 90% of ecommerce leads go cold within just one hour.
  22. 22. STAGES OF NURTURING The 3 Step Sequence > 1 hour Email 24 Hour Email 72 Hour Email Customer Service Sense of Urgency Incentivehttp://bit.ly/autoecomm
  23. 23. BEST PRACTICES Collect Contact Info Immediate Messaging Offer Customer Service Offer Incentives Offer More Info Track Clicks Test, Test, TestQuestions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  24. 24. Empower Superstar Customers: USING TARGETED COMMUNICATIONS TO FUEL BRAND ADVOCACYhttp://bit.ly/autoecomm
  25. 25. USING TARGETED COMMUNICATIONS TO REWARD BRAND ADVOCATES 1 Social Sharing as a Driver of Sales 2 Alerts and Multi-Channel Analytics 3 Targeted Communicationshttp://bit.ly/autoecomm
  26. 26. SOCIAL SHARING DRIVES SALES + =Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  27. 27. ALERTS &MULTICHANNELANALYTICS 1. Respond to Positive Mention on Twitter 2. Empower Individual that Promoted your brand 3. Keep a list of advocates 4. Reward with special offers in future to fuel advocacy  http://bit.ly/autoecomm
  28. 28. TARGETED COMMUNICATIONShttp://bit.ly/autoecomm
  29. 29. WRAP UP AND REVIEW 1 Shopping Cart Fetch Back Emails 2 Understand Buying Cycles with Intelligent Analytics 3 Improve Conversion Rates with Intelligent Automation 4 Reward + Fuel Brand Advocateshttp://bit.ly/autoecomm
  30. 30. QUESTION&ANSWER @inboundcommerce @meghkeaney @mallikarjunan http://bit.ly/autoecomm Questions & Comments on Twitter: #AutoEcomm
  31. 31. THANK YOU.
  32. 32. HUBSPOT CAN HELP!11 GENERATE MORE QUALIFIED TRAFFIC 2 2 TURN TRAFFIC INTO CUSTOMERS 3 ANALYZE SALES AND MARKETING
  33. 33. FREE ECOMMERCE SOFTWAREDEMONSTRATIONhubspot.com/ecomm
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