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    Doing a Website Redesign for Marketing Results

    From HubSpot, 4 months ago Add as contact

    The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.

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    Slideshow Transcript

    1. Slide 1:Website Redesign for Marketing Results Mike Volpe g VP Marketing HubSpot
    2. Slide 2: Agenda • Importance of Yo r Website Your • Right and Wrong Reasons • Seven Website Redesign Tips
    3. Slide 3:Marketers Doing Marketing
    4. Slide 4: People Blocking Marketing Can Spam Act Signed into Law
    5. Slide 5:People Don’t Need Marketing
    6. Slide 6: Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission
    7. Slide 7: Your website is the most important marketing tool p g that yo