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Website Redesign for Marketing Results
Mike Volpe
           g
VP Marketing
HubSpot
Agenda

• Importance of Yo r Website
                Your
• Right and Wrong Reasons
• Seven Website Redesign Tips
Marketers Doing Marketing
People Blocking Marketing




Can Spam Act Signed into Law
People Don’t Need Marketing
Rethinking Marketing
Outbound Marketing    Inbound Marketing
• Telemarketing       • SEO / SEM
• Trade shows         • Blogging
• Direct mail         • Social Media
• Email blasts        • RSS
• Print ads           • Free tools/trials
• TV/radio ads        • Viral videos

 Interruption           Permission
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results
Doing a Website Redesign for Marketing Results

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