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crappy sales 
email templates 
www.getsidekick.com 
DO 
LEAD TO MORE revenue?
THERE’S AN OLD SALES PROVERB: 
www.getsidekick.com
THERE’S AN OLD SALES PROVERB: 
Out of 10 prospects 
www.getsidekick.com
1 will always buy. 
www.getsidekick.com
1 will always buy. 
1 will never buy. 
www.getsidekick.com
And it’s the sales reps job to 
win the 8 in the middle. 
www.getsidekick.com
we’ve been looking at 
this wrong. 
www.getsidekick.com 
BUT MAYBE
it’s the sales rep’s job is to 
find who buys every time. 
www.getsidekick.com 
MAYBE
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week?
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value. 
Specific next steps on a 
phone conversation.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value. 
Specific next steps on a 
phone conversation. 
P.S. This tracks our emails, 
sending live alerts when an 
email is opened or clicked.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value. 
Specific next steps on a 
phone conversation. 
P.S. This tracks our emails, 
sending live alerts when an 
email is opened or clicked. 
CLICK HERE TO TRACK YOUR 
EMAILS FOR FREE TODAY.
So that email was awesome. 
Why wouldn’t you respond? 
www.getsidekick.com
... but would you buy? 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
u Complimenting the non-invasive and strategic email. 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
u Complimenting the non-invasive and strategic email. 
u Respecting the effort behind the personalized research. 
www.getsidekick.com
... but don’t actually show 
interest in the product. 
www.getsidekick.com
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas?
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas? 
Intro sentence is 
completely irrelevant.
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas? 
Intro sentence is 
completely irrelevant. 
Early promise without any 
proof it can happen.
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas? 
Intro sentence is 
completely irrelevant. 
Early promise without any 
proof it can happen. 
Says nothing about the 
business you’re emailing.
BUT HERE’S THE THING. 
The prospect who does respond had 
to see through the crap to see that 
they actually want the product. 
www.getsidekick.com
THEY MAY SAY: 
“You know, I’ve been meaning to 
address this. I’ll respond.” 
www.getsidekick.com
Will this email get you a 90% connect rate? 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
MAYBE. 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
MAYBE. 
(A connect rate reflects how many people overall responded while 
close rate reflects how overall bought.) 
www.getsidekick.com
With an awesome email, your connect rate 
widens the top of your funnel. 
www.getsidekick.com
With an awesome email, your connect rate 
widens the top of your funnel. 
AND VERY FEW SURVIVE. 
www.getsidekick.com
With a crappy email, your close rate 
attracts a very consistent funnel. 
www.getsidekick.com
With a crappy email, your close rate 
attracts a very consistent funnel. 
AND JUST ABOUT ALL SURVIVE. 
www.getsidekick.com
SO, WHICH IS BETTER? 
www.getsidekick.com
SO, WHICH IS BETTER? 
Connect with many and close a few? 
www.getsidekick.com
SO, WHICH IS BETTER? 
Connect with many and close a few? 
Or connect with few and close all? 
www.getsidekick.com
www.getsidekick.com 
TEST IT OUT.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see:
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see: 
u Which get opened most
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see: 
u Which get opened most 
u Which opens lead to responses
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see: 
u Which get opened most 
u Which opens lead to responses 
u Which opens lead to deals
TRACK 
Until we test it, we’ll 
never know. 
www.getsidekick.com
THANK YOU. 
www.getsidekick.com

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Do Crappy Sales Email Templates Lead To More Revenue?

  • 1. crappy sales email templates www.getsidekick.com DO LEAD TO MORE revenue?
  • 2. THERE’S AN OLD SALES PROVERB: www.getsidekick.com
  • 3. THERE’S AN OLD SALES PROVERB: Out of 10 prospects www.getsidekick.com
  • 4. 1 will always buy. www.getsidekick.com
  • 5. 1 will always buy. 1 will never buy. www.getsidekick.com
  • 6. And it’s the sales reps job to win the 8 in the middle. www.getsidekick.com
  • 7. we’ve been looking at this wrong. www.getsidekick.com BUT MAYBE
  • 8. it’s the sales rep’s job is to find who buys every time. www.getsidekick.com MAYBE
  • 9. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?
  • 10. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity.
  • 11. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value.
  • 12. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation.
  • 13. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation. P.S. This tracks our emails, sending live alerts when an email is opened or clicked.
  • 14. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation. P.S. This tracks our emails, sending live alerts when an email is opened or clicked. CLICK HERE TO TRACK YOUR EMAILS FOR FREE TODAY.
  • 15. So that email was awesome. Why wouldn’t you respond? www.getsidekick.com
  • 16. ... but would you buy? www.getsidekick.com
  • 17. Oftentimes, these awesome emails get responses that are: www.getsidekick.com
  • 18. Oftentimes, these awesome emails get responses that are: u Complimenting the non-invasive and strategic email. www.getsidekick.com
  • 19. Oftentimes, these awesome emails get responses that are: u Complimenting the non-invasive and strategic email. u Respecting the effort behind the personalized research. www.getsidekick.com
  • 20. ... but don’t actually show interest in the product. www.getsidekick.com
  • 21. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?
  • 22. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant.
  • 23. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant. Early promise without any proof it can happen.
  • 24. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant. Early promise without any proof it can happen. Says nothing about the business you’re emailing.
  • 25. BUT HERE’S THE THING. The prospect who does respond had to see through the crap to see that they actually want the product. www.getsidekick.com
  • 26. THEY MAY SAY: “You know, I’ve been meaning to address this. I’ll respond.” www.getsidekick.com
  • 27. Will this email get you a 90% connect rate? www.getsidekick.com
  • 28. Will this email get you a 90% connect rate? NOPE. www.getsidekick.com
  • 29. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? www.getsidekick.com
  • 30. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? MAYBE. www.getsidekick.com
  • 31. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? MAYBE. (A connect rate reflects how many people overall responded while close rate reflects how overall bought.) www.getsidekick.com
  • 32. With an awesome email, your connect rate widens the top of your funnel. www.getsidekick.com
  • 33. With an awesome email, your connect rate widens the top of your funnel. AND VERY FEW SURVIVE. www.getsidekick.com
  • 34. With a crappy email, your close rate attracts a very consistent funnel. www.getsidekick.com
  • 35. With a crappy email, your close rate attracts a very consistent funnel. AND JUST ABOUT ALL SURVIVE. www.getsidekick.com
  • 36. SO, WHICH IS BETTER? www.getsidekick.com
  • 37. SO, WHICH IS BETTER? Connect with many and close a few? www.getsidekick.com
  • 38. SO, WHICH IS BETTER? Connect with many and close a few? Or connect with few and close all? www.getsidekick.com
  • 40. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com.
  • 41. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking.
  • 42. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see:
  • 43. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most
  • 44. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most u Which opens lead to responses
  • 45. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most u Which opens lead to responses u Which opens lead to deals
  • 46. TRACK Until we test it, we’ll never know. www.getsidekick.com