crappy sales 
email templates 
www.getsidekick.com 
DO 
LEAD TO MORE revenue?
THERE’S AN OLD SALES PROVERB: 
www.getsidekick.com
THERE’S AN OLD SALES PROVERB: 
Out of 10 prospects 
www.getsidekick.com
1 will always buy. 
www.getsidekick.com
1 will always buy. 
1 will never buy. 
www.getsidekick.com
And it’s the sales reps job to 
win the 8 in the middle. 
www.getsidekick.com
we’ve been looking at 
this wrong. 
www.getsidekick.com 
BUT MAYBE
it’s the sales rep’s job is to 
find who buys every time. 
www.getsidekick.com 
MAYBE
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've...
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've...
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've...
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've...
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've...
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've...
So that email was awesome. 
Why wouldn’t you respond? 
www.getsidekick.com
... but would you buy? 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
u Complimenting the non-invasive and strategic email. 
www.get...
Oftentimes, these awesome emails 
get responses that are: 
u Complimenting the non-invasive and strategic email. 
u Resp...
... but don’t actually show 
interest in the product. 
www.getsidekick.com
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why ...
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why ...
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why ...
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why ...
BUT HERE’S THE THING. 
The prospect who does respond had 
to see through the crap to see that 
they actually want the prod...
THEY MAY SAY: 
“You know, I’ve been meaning to 
address this. I’ll respond.” 
www.getsidekick.com
Will this email get you a 90% connect rate? 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
MAYBE. 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
MAYBE. 
(A connect rate ref...
With an awesome email, your connect rate 
widens the top of your funnel. 
www.getsidekick.com
With an awesome email, your connect rate 
widens the top of your funnel. 
AND VERY FEW SURVIVE. 
www.getsidekick.com
With a crappy email, your close rate 
attracts a very consistent funnel. 
www.getsidekick.com
With a crappy email, your close rate 
attracts a very consistent funnel. 
AND JUST ABOUT ALL SURVIVE. 
www.getsidekick.com
SO, WHICH IS BETTER? 
www.getsidekick.com
SO, WHICH IS BETTER? 
Connect with many and close a few? 
www.getsidekick.com
SO, WHICH IS BETTER? 
Connect with many and close a few? 
Or connect with few and close all? 
www.getsidekick.com
www.getsidekick.com 
TEST IT OUT.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked ...
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked ...
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked ...
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked ...
TRACK 
Until we test it, we’ll 
never know. 
www.getsidekick.com
THANK YOU. 
www.getsidekick.com
Upcoming SlideShare
Loading in...5
×

Do Crappy Sales Email Templates Lead To More Revenue?

13,360

Published on

Published in: Sales
1 Comment
41 Likes
Statistics
Notes
No Downloads
Views
Total Views
13,360
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
206
Comments
1
Likes
41
Embeds 0
No embeds

No notes for slide

Do Crappy Sales Email Templates Lead To More Revenue?

  1. 1. crappy sales email templates www.getsidekick.com DO LEAD TO MORE revenue?
  2. 2. THERE’S AN OLD SALES PROVERB: www.getsidekick.com
  3. 3. THERE’S AN OLD SALES PROVERB: Out of 10 prospects www.getsidekick.com
  4. 4. 1 will always buy. www.getsidekick.com
  5. 5. 1 will always buy. 1 will never buy. www.getsidekick.com
  6. 6. And it’s the sales reps job to win the 8 in the middle. www.getsidekick.com
  7. 7. we’ve been looking at this wrong. www.getsidekick.com BUT MAYBE
  8. 8. it’s the sales rep’s job is to find who buys every time. www.getsidekick.com MAYBE
  9. 9. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?
  10. 10. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity.
  11. 11. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value.
  12. 12. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation.
  13. 13. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation. P.S. This tracks our emails, sending live alerts when an email is opened or clicked.
  14. 14. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation. P.S. This tracks our emails, sending live alerts when an email is opened or clicked. CLICK HERE TO TRACK YOUR EMAILS FOR FREE TODAY.
  15. 15. So that email was awesome. Why wouldn’t you respond? www.getsidekick.com
  16. 16. ... but would you buy? www.getsidekick.com
  17. 17. Oftentimes, these awesome emails get responses that are: www.getsidekick.com
  18. 18. Oftentimes, these awesome emails get responses that are: u Complimenting the non-invasive and strategic email. www.getsidekick.com
  19. 19. Oftentimes, these awesome emails get responses that are: u Complimenting the non-invasive and strategic email. u Respecting the effort behind the personalized research. www.getsidekick.com
  20. 20. ... but don’t actually show interest in the product. www.getsidekick.com
  21. 21. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?
  22. 22. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant.
  23. 23. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant. Early promise without any proof it can happen.
  24. 24. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant. Early promise without any proof it can happen. Says nothing about the business you’re emailing.
  25. 25. BUT HERE’S THE THING. The prospect who does respond had to see through the crap to see that they actually want the product. www.getsidekick.com
  26. 26. THEY MAY SAY: “You know, I’ve been meaning to address this. I’ll respond.” www.getsidekick.com
  27. 27. Will this email get you a 90% connect rate? www.getsidekick.com
  28. 28. Will this email get you a 90% connect rate? NOPE. www.getsidekick.com
  29. 29. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? www.getsidekick.com
  30. 30. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? MAYBE. www.getsidekick.com
  31. 31. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? MAYBE. (A connect rate reflects how many people overall responded while close rate reflects how overall bought.) www.getsidekick.com
  32. 32. With an awesome email, your connect rate widens the top of your funnel. www.getsidekick.com
  33. 33. With an awesome email, your connect rate widens the top of your funnel. AND VERY FEW SURVIVE. www.getsidekick.com
  34. 34. With a crappy email, your close rate attracts a very consistent funnel. www.getsidekick.com
  35. 35. With a crappy email, your close rate attracts a very consistent funnel. AND JUST ABOUT ALL SURVIVE. www.getsidekick.com
  36. 36. SO, WHICH IS BETTER? www.getsidekick.com
  37. 37. SO, WHICH IS BETTER? Connect with many and close a few? www.getsidekick.com
  38. 38. SO, WHICH IS BETTER? Connect with many and close a few? Or connect with few and close all? www.getsidekick.com
  39. 39. www.getsidekick.com TEST IT OUT.
  40. 40. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com.
  41. 41. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking.
  42. 42. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see:
  43. 43. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most
  44. 44. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most u Which opens lead to responses
  45. 45. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most u Which opens lead to responses u Which opens lead to deals
  46. 46. TRACK Until we test it, we’ll never know. www.getsidekick.com
  47. 47. THANK YOU. www.getsidekick.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×