#INBOUND13
AWAKEN YOUR SUPERHERO
How Social Can Save and Change Lives
Christopher S. Penn
Justice is balance
Criminals and
heroes share a
common
ground
No villains, no
heroes
Means
Motive
Opportunity
#INBOUND2013
MEANS
MOTIVE
OPPORTUNITY
Name these superheroes
?
Can read minds anywhere in the world
Can alter reality just
by projecting his will
Flawless photographic memory
and ability to learn instantly
Endless array of tools and
gadgets
Name these superheroes
?
Can read minds anywhere in the world
Can alter reality just
by projecting his will
Flawless photographic memory
and ability to learn instantly
Endless array of tools and gadgets
50 years ago your
mobile phone’s
capabilities were here
Our technology
gives us super
hero powers.
#INBOUND2013
MEANS
MOTIVE
OPPORTUNITY
Examples of Opportunities
4
U-Shahidi Open
Source Software
Be More Heroic
School Tours
Finding a missing girl
Helping someone pay
for college
Opportunity is waiting.
Heroes are born from
darkness because we
desperately need
someone to light the way.
#INBOUND2013
MEANS
MOTIVE
OPPORTUNITY
The enemy is
corruption.
The enemy is apathy.
The enemy is cynicism.
#INBOUND2013
MEANS
MOTIVE
OPPORTUNITY
Are you ready to awaken your
@cspenn
Christopher S. Penn
VP Marketing Technology
SHIFT Communications
SHIFTcomm.com
ChristopherSPenn.com
INBOUND Bold Talks: Christopher Penn
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INBOUND Bold Talks: Christopher Penn

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"Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing.

Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer.

Learn more about him at ChristopherSPenn.com."

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  • The primordial soup that creates heroes never tastes of rainbows — it’s a lumpy gumbo of suffering and evil. Heroes are born from darkness, because we desperately need someone to light the way. It’s an unfair world that cries out for heroes. To bring order out of chaos and justice to the downtrodden is the hero’s call. Is it any wonder that the world is an unfair place? It’s monstrously unfair. And it’s going to stay that way. It means we’re going to need a lot more heroes to bring justice to an unjust world. We’re going to need you to step up and reshape the world. – Dave Kosak
  • INBOUND Bold Talks: Christopher Penn

    1. 1. #INBOUND13 AWAKEN YOUR SUPERHERO How Social Can Save and Change Lives Christopher S. Penn
    2. 2. Justice is balance
    3. 3. Criminals and heroes share a common ground
    4. 4. No villains, no heroes
    5. 5. Means Motive Opportunity
    6. 6. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    7. 7. Name these superheroes ?
    8. 8. Can read minds anywhere in the world
    9. 9. Can alter reality just by projecting his will
    10. 10. Flawless photographic memory and ability to learn instantly
    11. 11. Endless array of tools and gadgets
    12. 12. Name these superheroes ?
    13. 13. Can read minds anywhere in the world
    14. 14. Can alter reality just by projecting his will
    15. 15. Flawless photographic memory and ability to learn instantly
    16. 16. Endless array of tools and gadgets
    17. 17. 50 years ago your mobile phone’s capabilities were here
    18. 18. Our technology gives us super hero powers.
    19. 19. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    20. 20. Examples of Opportunities 4
    21. 21. U-Shahidi Open Source Software
    22. 22. Be More Heroic School Tours
    23. 23. Finding a missing girl
    24. 24. Helping someone pay for college
    25. 25. Opportunity is waiting.
    26. 26. Heroes are born from darkness because we desperately need someone to light the way.
    27. 27. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    28. 28. The enemy is corruption.
    29. 29. The enemy is apathy.
    30. 30. The enemy is cynicism.
    31. 31. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    32. 32. Are you ready to awaken your
    33. 33. @cspenn Christopher S. Penn VP Marketing Technology SHIFT Communications SHIFTcomm.com ChristopherSPenn.com
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