Business Blog Marketing

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Business Blog Marketing - How to use a blog as a core marketing strategy for your business. http://www.HubSpot.com

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Business Blog Marketing

  1. 1. Slides: SlideShare.net/HubSpot Twitter: @mvolpe Blogging for Business Mike Volpe VP Marketing HubSpot
  2. 2. Agenda 1. Why 1 Wh is blogging important? 2. The 3 Keys to Success 3. Measuring Results
  3. 3. Outbound Marketing 800-555-1234 Annoying Salesperson
  4. 4. Inbound Marketing Blog g SEO Social Media
  5. 5. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission

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