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Blogging for eCommerce


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Successfully blogging for eCommerce businesses.

Successfully blogging for eCommerce businesses.

Published in: Business


    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!


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  • 1. Blogging for eCommerceAttracting qualified visitors that generate leads and sales Mike Redbord & Mike Ewing Ecommerce Directors @HubSpot Twitter: @redbord & @inboundcommerce
  • 2. Today’s Agenda Blog Definitions Optimizing Content For Traffic Improving Product Visibility Engaging Your Audience Growing Conversion Rates2
  • 3. A New Era for eCommerce:Writing Content that Attracts BuyersBlogging for eCommerce
  • 4. What is a blog? Part of a website which can be regularly updated with content4
  • 5. What is in a blog? Articles • Educational & Informative • How To Product Guides Video Images Contests Industry News & Updates Event Coverage5
  • 6. Why should I blog?
  • 7. Drive Qualified Traffic!
  • 8. Optimizing Your Blog Posts:On-page SEOBlogging for eCommerce
  • 9. Plotting Your Course – Choosing Your Keyword
  • 10. Visualizing The Long Tail • Less Difficult • More Qualified Visitors • Limitless Opportunity
  • 11. On-page SEO Elements Page Title Page URL Headings (H1) Meta Description Images Alt text File Name
  • 12. Enhancing Your Product Pages:Internal LinkingeCommerce and Inbound Marketing
  • 13. Linking the blog and product pages
  • 14. Why?14
  • 15. How do I position products in a blog? Anchor text15
  • 16. Where should I place product links?16
  • 17. Increasing your site’s authority:Attracting Quality Inbound LinkseCommerce and Inbound Marketing
  • 18. How do inbound links affect rankings? Inbound links act as a vote or a reference. Some inbound links are more or less valuable than others. Total authority is split equally amongst all outbound links on a page.18
  • 19. Which would you rather link to? vs19
  • 20. Growing Reach:Keeping Your Audience EngagedeCommerce and Inbound Marketing
  • 21. Engage via FREE product DO: run giveaways, contests, and give away product Do NOT: expect visitors to engage without incentive Source: community.ronayers.com21
  • 22. Provide relevant tips and guides DO: share guides and interesting tips related to your products Do NOT: write something that under 50% of your audience would read Source: blog.shopodyssa.com22
  • 23. Strut your product expertise DO: use your product expertise to promote your products Do NOT: expect repeat visitors if your content is boring or not in-depth Source: blog.andythornal.com23
  • 24. Provide industry-insider views DO: use your industry expertise to educate your audience Do NOT: engage in too much industry-chatter unless you see demand Source: blog.gillespieflorists.com24
  • 25. So you’ve got content – now what? Site Traffic (search, direct, email, social, etc.) Link from homepage to blog Remarkable Blog Content (giveaways, contests, news, expertise) Blog & landing pages capture emails New blog posts update subscribers via email25
  • 26. Result: Traffic and engaged subscribers See their case study on Website-Increases-Online-Sales-by-40-Percent-With-HubSpot26
  • 27. Offers to keep visitors engaged Contests Ebooks Coupons Checklists Quizzes Printable coupons Giveaways Buyer’s guides Bundled deals Calculators Event-related Surveys In-store coupons Webinars27
  • 28. Enhancing Your Conversion Rate:Converting Visitors into Emails & SaleseCommerce and Inbound Marketing
  • 29. Holy Blog! Sales & Email Collection Done Right29 Source:
  • 30. Experiment with different offers! Surveys with attached coupons net you valuable information and keep your customers happy30 Source:
  • 31. Direct Visitors to Products!31
  • 32. Direct Visitors to Products!32
  • 33. Segmented email marketing As you learn more about your customers and future customers through their site interactions, you can do more and more segmented email marketing33
  • 34. HubSpot Can Help Make It HappenInbound Marketing WorkseCommerce and Inbound Marketing
  • 35. eCommerce Live Software Demo Register at to learn how to the HubSpot software can help you: • Generate more qualified traffic • Turn that traffic into leads and customers • Analyze your sales and marketing efforts35