Blogging for Business
May 13, 2009
Agenda
• Benefits of Blogging
• Let’s Write a Blog Post
Why You Shouldn’t Blog?
•   Lack of Time
•   Not enough interesting topics
•   Fear of Criticism
•   Competitors & Spammer...
Why You Should Blog…

1. Search Engine
   Optimization (SEO)
   Machine
2. Host a Conversation
3. Promote Yourself &
   Ne...
Blog as SEO Machine

1. Keywords in Right Places
2. Target Multiple Keywords
   w/ One Page
3. Link Magnet
BLOG as Your Conversation

• A Blog is your 24/7
  Networking Event
  Where you are the:
  • Host
  • Expert
  • Connector
BLOG as Networking Central
1. Promote Your
   Thought
   Leadership
2. Guide Prospects
   to You
3. Establish
   Credibili...
BLOG as Lead Nurturer
•   Educate & Engage
    Prospects
•   Calls to Action Placed
    Prominently
•   Attract them in
  ...
Let’s Write a Blog Post
•   Login to HubSpot
•   View Website    Navigate to Blog     Create New Article
•   Click Optimiz...
Thank You!
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Biz Blogging 101 HubSpot May2009

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Business Blogging - Internet Marketing Workshop May2009 HubSpot Worcester

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Biz Blogging 101 HubSpot May2009

  1. 1. Blogging for Business May 13, 2009
  2. 2. Agenda • Benefits of Blogging • Let’s Write a Blog Post
  3. 3. Why You Shouldn’t Blog? • Lack of Time • Not enough interesting topics • Fear of Criticism • Competitors & Spammers • Not Normal for My Business (Finance) • Who Will Read It? • I’m not Convinced It’ll Help My Business…
  4. 4. Why You Should Blog… 1. Search Engine Optimization (SEO) Machine 2. Host a Conversation 3. Promote Yourself & Network Online 4. Nurture Relationships & Capture Leads….
  5. 5. Blog as SEO Machine 1. Keywords in Right Places 2. Target Multiple Keywords w/ One Page 3. Link Magnet
  6. 6. BLOG as Your Conversation • A Blog is your 24/7 Networking Event Where you are the: • Host • Expert • Connector
  7. 7. BLOG as Networking Central 1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
  8. 8. BLOG as Lead Nurturer • Educate & Engage Prospects • Calls to Action Placed Prominently • Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
  9. 9. Let’s Write a Blog Post • Login to HubSpot • View Website Navigate to Blog Create New Article • Click Optimize Button Other Suggestions: • Insert a link to another page of your site w/ your keywords as anchor text. • Link to someone else to start blog-networking. • Link to a landing page (if you have one) at the bottom of your post.
  10. 10. Thank You!
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