Are People Stealing Your Content? How (and When) to Fight Back
 

Are People Stealing Your Content? How (and When) to Fight Back

on

  • 92,788 views

Learn how to keep your marketing content safe from internet thieves.

Learn how to keep your marketing content safe from internet thieves.

For more information, click here: http://bit.ly/ContentTheft

Statistics

Views

Total Views
92,788
Views on SlideShare
71,084
Embed Views
21,704

Actions

Likes
136
Downloads
1,083
Comments
14

88 Embeds 21,704

http://blog.hubspot.com 18914
http://www.scoop.it 550
http://heidiallen.id.au 418
http://www.handboekonlinemarketing.nl 333
http://www.heidiallen.id.au 245
http://www.socialmediasocialmedia.nl 219
http://www.conseilsmarketing.com 179
https://app.hubspot.com 113
https://twitter.com 81
http://blog.melnik-ua.com 63
http://www.sparkplugconsulting.com 61
http://bloggingpainters.com 53
http://seorushnow.com 46
http://www.sagafield.com 33
http://www17.jimdo.com 33
http://4cdinformatik.blogspot.com.es 28
http://90dayentrepreneur.com 25
http://bloggingengage.blogspot.com 18
http://translate.googleusercontent.com 17
http://pinterest.com 16
http://www.andrewgriffithsblog.com 14
http://newsblur.com 14
https://www.rebelmouse.com 13
http://www.rightproof.com 13
https://blog.hubspot.com 12
http://www.newsblur.com 12
http://www.google.com 11
https://www.blogger.com 11
http://skt.innored.co.kr 10
http://sadani.feedspot.com 9
http://prwired.blogspot.in 9
http://www.pinterest.com 8
http://compartiendocontig.blogspot.mx 8
http://feedspot.com 7
http://afschar.com 7
https://www.facebook.com 7
http://desirebd.com 6
https://hootsuite.scoop.it 6
https://www.google.com 5
https://www.newsblur.com 5
http://prwired.blogspot.com 4
http://feedly.com 3
https://bloggingengage.blogspot.com 3
http://bloggingengage.blogspot.in 3
http://visibilitymarketing.com 3
http://www.linkedin.com 3
http://feeds.feedburner.com 3
http://plus.url.google.com 2
http://www.365dailyjournal.com 2
https://draft.blogger.com 2
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 14 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Currently its happening to the company I work for. The content from our website it's found on so many other sites. We are making an action plan now to be removed. This is very helpful. Thank you!
    Are you sure you want to
    Your message goes here
    Processing…
  • thanks
    Are you sure you want to
    Your message goes here
    Processing…
  • @finnhm Clever Finn
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks for share Ginny..nice idea visual presentation. I interested on the 16th slide. My question : how if the two of that hand on the same position...fight each other?? WOW excited..up roar. I agree Its good for us to keep our things carefully. But when its must be stolen..hmm.. I believe when we loss something we will get the new ones better. and when its is mine..where ever the thieves take that..sometime will return to us again. Remember the old TV movie ' it takes a thieves'
    Are you sure you want to
    Your message goes here
    Processing…
  • Nice slide, there were a few gold nuggets I got from the information, thanks.
    Are you sure you want to
    Your message goes here
    Processing…

110 of 14

Post Comment
Edit your comment

Are People Stealing Your Content? How (and When) to Fight Back Are People Stealing Your Content? How (and When) to Fight Back Presentation Transcript

  • ARE PEOPLE STEALINGYOUR CONTENT?How to keep your marketing content safe from internet thieves
  • The internet isthe wild west.
  • Everyone’strying to gettheir piece ofcontent gold.
  • Don’t worry,you’re doingit right.
  • sparks discussion.You create content that
  • goes viral.You create content that
  • drives business.You create content that
  • But some people want to take shortcuts.
  • They steal your contentto grow their business.
  • Soundfamiliar?
  • IT’S NOT FAIR.
  • IT’S NOT FAIR.It’s your content.
  • IT’S NOT FAIR.It’s your search engine rankings.
  • IT’S NOT FAIR.It’s your business.
  • So let’s bandtogether …
  • … and fight back againstthe content thieves.
  • HERE’S HOW.
  • Know your rights.1
  • As soon as you publishcontent online, you arecovered under Copyright Law.FACT  
  • No needed.©  
  • … but, people are still legally allowed to useparts of your content under the “fair use” clause.
  • … so then what falls under fair use?
  • 1.  Quotation of short passages in a scholarly or technical work… so then what falls under fair use?
  • 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work… so then what falls under fair use?
  • 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3.  Use in a parody… so then what falls under fair use?
  • 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3.  Use in a parody4.  Summary of an article with brief quotations in a news report… so then what falls under fair use?
  • 1.  Quotation of short passages in a scholarly or technical work2.  Use of a work for commentary or criticism of the work3.  Use in a parody4.  Summary of an article with brief quotations in a news report5.  And many other situations… so then what falls under fair use?
  • Fair use isn’t black and white.
  • So if you’re stillnot sure if it’sfair use orcopyrightinfringement …
  • Check out this free checklist*to figure it out:http://bit.ly/cqOLL3
  • *Of course, we aren’t lawyers andthis checklist does not act as legal advice.
  • If you have one available,it’s always best to get intouch with a lawyerbefore moving to the next step.
  • Pick your battles.2
  • Before accusing anyoneof stealing …
  • Ask yourself 3 questions.
  • 1.  Do I have a relationship with the copycat?Ask yourself 3 questions.
  • 1.  Do I have a relationship with the copycat?2.  Will the copycat send me traffic?Ask yourself 3 questions.
  • 1.  Do I have a relationship with the copycat?2.  Will the copycat send me traffic?3.  Can I increase my brand exposure with the stolen content?Ask yourself 3 questions.
  • If the answer to allthree questions is NO ...
  • Lay down the law.3
  • Grab a screenshot as evidence.
  • No  one  likes  a  ta,le  tale—talk  to  the  thief  directly.  Then, talk with the thief directly.
  • If the thief doesn’t want to listen,ask Google to help remove the content.
  • While you can always try to get yourcontent removed after it’s been stolen,it’s much better to …
  • Stop the crimebefore it happens.4
  • Take ownership ofyour content withGoogle Authorshipand branded visuals.
  • ©  Prominentlydisplayyour rights.
  • Make it hard for botsto steal content fromyour RSS feed.
  • Create contentusage guidelines.
  • These preventative measures stopcontent theft every single day.*
  • These preventative measures stopcontent theft every single day.**They won’t deter all content thieves.
  • But, even though there’sno 100% effective wayto prevent people fromstealing your content …
  • Knowing your rightsand having an immediateplan-of-action will helpkeep your marketingcontent safe.
  • http://bit.ly/ContentTheftClick here to learnmore about keepingyour content safe:
  • By Ginny Soskey.@gsosk