Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate

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    Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate - Presentation Transcript

    1. Always Be Testing 10 Tips for Improving Lead Conversion Rate Dan Zarrellla Viral Marketing Scientist @DanZarrella
    2. Traditional Marketing (Outbound) 2
    3. Marketing Today (Inbound) 3
    4. How Do the Best New Companies Market? 1950 - 2000 2000 - 2050 4
    5. What Is Inbound Marketing? Process Website Visitors Tools Get Found Get F G t Found d • Publish • Content Mgmt • Promote • Blogging • Optimize • S i l M di Social Media • SEO Get Found • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target Convert C t • Email • Nurture • Lead Intelligence • Lead Mgmt g • Analytics Customers 5
    6. Inbound Is Cheaper 6
    7. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee 7
    8. Inbound Gives Leverage 8
    9. One Way to Feed the Funnel Blogging SEO Social Media Email Pay-Per-Click Website Visitors Get Found Convert C t Customers 9
    10. Definitions D fi iti What are you talking about?
    11. Calls-to-Action 12
    12. $$$ 13
    13. Testing $$$ $$$$$$ 14
    14. Create U C t Urgency Do it now.
    15. START TODAY! WHILE SUPPLIES LAST LIMTED TIME OFFER 17
    16. Use Numbers U N b 325 Reasons to Use Digits.
    17. 98% of People Love Numbers 1. Prices 2. Numbered lists 3. 3 Statistics 20
    18. Specific Actions S ifi A ti Exactly what you should do.
    19. Tell People Precisely What to Do • Click here • Sign up • Contact us • Tweet this 23
    20. Images Show and tell.
    21. Bad
    22. Good
    23. Clickable C ll t A ti Cli k bl Calls-to-Action Make sure your visitors know where to aim.
    24. Clickability Get Started Now 30
    25. Use Color U C l Contrasts draw attention
    26. 33
    27. Remember Positioning R b P iti i Where is as important as what.
    28. Above the Fold is Best The Fold 39
    29. Keep it Si l K Simple Seriously.
    30. Shorter Forms are Better 32% Conversion 53% Conversion 42
    31. Don’t Get T P D ’t G t Too Personal l Don’t expect too much on the first date.
    32. 45
    33. Mind Y Mi d Your Metrics M ti Conversion rates are 90% of the battle.
    34. Measure Your Performance PAGE NAME PAGE SUBMISSIONS CONVERSION RATE VIEWS Blogging for Business Webinar 3803 2165 56.93% 48
    35. Performance by Campaign Referrer Visitors Leads Conversion % Newsletter #3 512 271 52.93% 49
    36. Bonus Ti Action.Grader.com B Tip: A ti G d Self-Learning Call to Action Optimization
    37. You’re Welcome Welcome.
    38. http://action.grader.com htt // ti d
    39. Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1400+ customers 85+ employees 1400 customers, 85 56
    40. What HubSpot Software Does 57
    41. HubSpot Customers’ Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI 58
    42. Thank You! Software: www.HubSpot.com/Trial Community: www.InboundMarketing.com Free Tools: www.Grader.com Dan Zarrella Marketing Manager @HubSpot @H bSpot Twitter: @DanZarrella

    + HubSpot MarketingHubSpot Marketing, 4 months ago

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