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Advanced P2P Fundraising

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  • Please write your donations or funds to our Orphan Children
    in favor of

    ST,PETER'S SOCIAL SERVICE & DEVELOPMENT TRUST
    A/C NO : 0393000101331499
    SWIFT CODE : PUNBINBBISB
    PUNJAB NATIONAL BANK
    2470.SOUTH MAIN ROAD,PUDUKKOTTAI-622001.
    TAMIL NADU- INDIA.

    pay pal account :

    G. Immanuel
    A/C No : 007201000032525
    IFS - code : IOBA0000072
    Indian Overseas Bank
    PUDUKKOTTAI- Branch.
    PUDUKKOTTAI - TAMIL NADU - INDIA.

    G. Immanvel
    Account No : 602010100008266.
    IFS- code : UTIB0000602.
    AXIS BANK LTD.
    PREMA COMPLEX
    NO-2737- East Main street.
    PUDUKKOTTAI- 622001.
    Tamil Nadu, INDIA.

    when you make a donation so we can officially thank your support and send a Receipt to your hand.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • WE NEED YOUR KIND HELP :

    Dear Giving hands and please write your Donations to Our Orphan Home .

    Most Respected Donors, Giving hands, sponsors and helping Hands We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have 12AA and 80 G for Tax exemption services. and we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of Orphan and Destitute children's in our Home , we are providing all there needs. meals, cloths, snacks,Boarding and stay , educations, skilled training like computer and tailoring and much more development for this children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands and other organizations, and churches and god's faith servants, to support these children for their holistic development . please send your donations and any kind of contributions and sponsor ship to our orphan children's and feel free to contact us for any details. we are all way's at your service.

    send your donations : As much you like. for our Orphan children's holistic developments.

    Per month per children : $ 100. USD .is full fill their meals and other Needs.

    send your Donations or Funds through : pay pal account.

    contact : immanuel771@yahoo.com

    please spread this message to EVERY WHERE,
    please join us to feed and save the children's.

    http://www.facebook.com/pages/St-Peters-Home-for-Childrens/135836186518700
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. Advanced P2P Fundraising &
  • 2. Who We Are Mike Spear Taylor Corrado
  • 3. Today’s Agenda • Traditional Peer-2-Peer vs. The New Model • Growing Community through Inbound Marketing • Case Studies • Tools of the Trade • Questions
  • 4. “Traditional” Peer-to-Peer Fundraising
  • 5. Traditional P2P Fundraising Common Applications: • Run/Walk/Ride Events
  • 6. Common Applications: • Unique Experiences • “Over the Edge” Traditional P2P Fundraising
  • 7. Common Applications: • Real-Life Experiences • Service Trips Traditional P2P Fundraising
  • 8. Common Applications: • Project-Based • Kickstarter-style “Crowdfunding” Traditional P2P Fundraising
  • 9. Common Perceptions: • Young Donors & Fundraisers • Small Donations • Limited duration and scope Traditional P2P Fundraising
  • 10. By the Numbers… On Average: • $568 per active page • 7 donors per page • 4 new donors per page • $77 Donation Size
  • 11. Key Characteristics: • Time-Based • Shared Fundraising Goal • Common Purpose • Charity-Centric
  • 12. Most fundraisers are young…
  • 13. But all generations can raise money!
  • 14. Your Fundraising Community
  • 15. Why it Works
  • 16. Why Peer 2 Peer Fundraising Works • It’s Active • It’s Personal – Fundraisers determine their own “Why” • It reaches exponentially more people • It creates community
  • 17. Supporter Donor Recurring Donor Fundraiser Lifelong Fundraising & Major Gifts Not all donors created equal. Engage with supporters wherever they are in your funnel, and seek to upgrade them over time. Work your Engagement Funnel
  • 18. Or to put it another way…
  • 19. Traditional Model: Multiple campaigns and events produced throughout the year. Event #1 Event #2 Event #3Event #4 Event #5
  • 20. From a Marketing Perspective: • Phone Calls • Emails • Direct Mail • Social Media • Large-Scale Events
  • 21. From a Marketing Perspective: • Phone Calls • Emails • Direct Mail • Social Media • Large-Scale Events Interruptive, “Outbound” Marketing
  • 22. The New Model
  • 23. “Rolling” Peer - to – Peer Fundraising The New Model
  • 24. Pioneered by charity:water
  • 25. Pioneered by charity:water
  • 26. Pioneered by charity:water
  • 27. Pioneered by charity:water
  • 28. Key Characteristics: • Year-Round Fundraising • Leverages your Existing Audience • Supporters Fundraise on their own terms & for their own reasons.
  • 29. From a Marketing Perspective: • Blogging • Keywords / SEO • Social Media
  • 30. From a Marketing Perspective: • Blogging • Keywords / SEO • Social Media Permission-based “Inbound” Marketing
  • 31. Marketing for Year-Round Peer-to-Peer Fundraising
  • 32. Build your Blog Your blog is the foundation of any good rolling peer- to-peer effort.
  • 33. Build your Blog StayClassy uses its blog to: • Build Community • Demonstrate Authority • Provide Content that’s meaningful to our base • Generate new leads through newsletter signups, guide downloads, etc.
  • 34. Build your Blog You can use your blog to: • Build Community • Demonstrate Authority & Impact • Provide Content that’s meaningful to your base • Gather leads through newsletter signups, donations, and fundraising campaigns
  • 35. Build your Blog Our Blog Articles Provide Value: • Fundraising Best Practices • Client Success Stories • Industry Trends • Generate new leads through newsletter signups, guide downloads, etc.
  • 36. Build your Blog Your Blog Articles Provide Value: • Demonstrate Impact • Highlight top Fundraisers & Supporter-Driven Events • Gather leads through newsletter signups, donations, and fundraising campaigns Always have a “Call to Action!”
  • 37. Build your Blog Build Traffic, Measure Success!
  • 38. Build your Blog 1 Post: • 9,000 views • 372 Leads
  • 39. Build your Blog
  • 40. Build your Email List More than Donation Appeals… • Highlight Community Members • Demonstrate Authority, impact, an d Gratitude • Promote Blog Articles, Newsletters, and Fundraising & Volunteer opportunities
  • 41. Build your Social Media Social Media is a Hub… • Build Community • Highlight Community Members • Demonstrate Authority & Impact • Promote Blog Articles, Newsletters, and Fundraising & Volunteer opportunities
  • 42. New Social Inbox
  • 43. Drip Marketing • Using HubSpot, you can program emails to go out automatically, at regular intervals, based on criteria you determine. • Nurture supporters from casual observers to active donors or fundraisers. • Monitor the success of each email “track.”
  • 44. Trigger-Based Emails • Send auto-emails based on specific actions or dates  1 Month before someone’s birthday  3 Months before an endurance race in their area  When a donation is made  When someone creates a fundraising page  When someone reaches their goal
  • 45. A Few Examples
  • 46. The Trevor Project • New to Peer-to- Peer Fundraising • 1st Campaign: Texting to Save Lives • Goal: $10,000 in one month • Extended to 2 months • Raised $50,000
  • 47. The Trevor Project Brand-New year-round P2P Community
  • 48. NBCF • Permanent Peer-to- Peer community • 3rd Party Ticketed Events • Brings in more than $10,000 every month
  • 49. Pencils of Promise • Fundraise anytime to fund new school construction. • Frequent contests for fundraising milestones
  • 50. New Organ • Robust fundraising community. • Enhanced experience using StayClassy “APIs”  Fundraising progress bar  Amount raised  Mosaic of active fundraisers
  • 51. Takeaways
  • 52. Key Characteristics: Traditional Model: • Time-Based • Shared Fundraising Goal • Charity-Centric • Specific events or fund specific programs New Model: • Year-Round Fundraising • Supporter-Driven Fundraising • Build Community
  • 53. From a Marketing Perspective: Traditional Model: • “Outbound” Marketing  Phone  Emails  Direct Appeals  Social Media Short-Term Mentality & Interruptive New Model: • “Inbound” Marketing  Blogs  Keywords  SEO  Drip Marketing Long-Term & Permission-Based
  • 54. Anything can be a Fundraiser:
  • 55. Anything can be a Fundraiser:
  • 56. Great Fundraising Ideas  Birthdays  In Honor / In Memory  Run / Walk / Ride  Holiday Parties  Dinner Parties  Cause-Related Celebrations  School, Family, or Work Groups  Service Trips  Personal Challenges  Be Creative!
  • 57. White-Labeled Member Community!
  • 58. Members can:  Create Fundraisers  Manage Recurring Donations  Reprint Receipts  Invite Friends  Keep info up-to-date
  • 59. Create a cycle of Empowered Engagement. Event #1 Event #2 Event #3Event #4 Event #5 Rolling P2P
  • 60. Platform Considerations
  • 61. When Evaluating Platforms: Make sure that your marketing platform:  It puts your brand first (white-labeled)  Easy to use  Socially integrated  Allows supporters to determine own “why”  Easy fundraiser creation & editing  Real-time access to donor data  Easy list segmentation  It continuously innovates  Responds to your feedback  Provides ways to maximize long-term ROI through continued engagement opportunities
  • 62. Seamless Facebook Integration Accomplished in collaboration with Facebook…
  • 63. Responsive Design:  Optimized for every device automatically.
  • 64. Full API Access Display real-time fundraiser data  Fundraiser progress  Donor Activity  Interactive maps  Event calendars Seamlessly integrated into your website www.neworgan.org/100
  • 65. “ There’s nothing more powerful than an idea whose time has come “ - Victor Hugo
  • 66. Questions?
  • 67. Thank You! Mike Spear mike@stayclassy.org @classy_mike Taylor Corrado tcorrado@hubspot.com @taylorlcorrado