How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)
1. How Small Businesses
Can Get Found Online
Agents Council for Technology (ACT) Meeting
Ellie Mirman
Inbound Marketing Manager, HubSpot
Twitter: @ellieeille
5. Inbound Marketing is More Effective
Average Cost Per Lead
60% Lower Cost
$332
Per Lead
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Source: State of Inbound Marketing Report -
http://bit.ly/aewfHr
5
16. Get Into the Content Mindset
• Make emails into blog posts
• Turn forum posts into blog
posts
• Shoot videos at events
• Interview customers for your
blog
• Repurpose company data for
public reports
• Share lessons you learn
Flick Photo: Cindiann
17. Case Study: Indium Corporation
Developer, manufacturer, supplier of
specialty alloys, solders, & thermal
interface materials
Dozens of blogs & bloggers
17