How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)
 

How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)

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Presentation for Agents Council for Technology (ACT) on how small businesses can get found online and generate more inbound leads.

Presentation for Agents Council for Technology (ACT) on how small businesses can get found online and generate more inbound leads.

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How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT) How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT) Presentation Transcript

  • How Small Businesses Can Get Found Online Agents Council for Technology (ACT) Meeting Ellie Mirman Inbound Marketing Manager, HubSpot Twitter: @ellieeille
  • Marketing is Changing has changed Flickr: globetrotter 2
  • Traditional Marketing (Outbound) 3
  • Marketing Today (Inbound) 4
  • Inbound Marketing is More Effective Average Cost Per Lead 60% Lower Cost $332 Per Lead $134 Outbound Marketing Dominated Inbound Marketing Dominated Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 5
  • Flick Photo: Thomas Hawk
  • Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
  • Inbound Gives Leverage
  • Inbound Marketing is a Methodology
  • 5 Steps to Get Started Flickr:travelingtribe
  • 1. Solve Problems
  • Think About Your Personas
  • Don’t Talk About Your Products
  • 2. Become a Publisher
  • Publish Everything
  • Get Into the Content Mindset • Make emails into blog posts • Turn forum posts into blog posts • Shoot videos at events • Interview customers for your blog • Repurpose company data for public reports • Share lessons you learn Flick Photo: Cindiann
  • Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers 17
  • 3. Listen
  • What Keywords Are They Using?
  • Where Are They Talking?
  • Engage with Your Audience Conversation AND Distribution
  • 4. Create Opportunities
  • What Am I Supposed to Do Here? 23
  • What Am I Supposed to Do Here? 24
  • Capture Leads with Landing Pages
  • 5. Measure
  • Avoid Paralysis by Analysis • Don’t measure everything. • Simple is better than complicated. • Focus on 3-5 metrics. Flickr: ssh
  • Traffic
  • Leads
  • Sales
  • …By Channel or Source Visitors Leads Sales SEO Social Media
  • Free WebsiteGrader Report
  • Thank You! Ellie Mirman Twitter: @ellieeille Blog: www.elliemirman.com HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com Presentation Slides: http://SlideShare.net/HubSpot 33