“I know Mark Roberge” “Mark Roberge is a blogging expert” Seth Godin: Mark Roberge is a blogging expert
Links are online recommendations
A link: www.HubSpot.com Anchor text: Internet Marketing Link is from a trusted website
The Long Tail The New Marketplace Head Popularity Long Tail Keywords
SEO Tips from Website Grader Lessons from 2,084,563 websites
More Content, Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com
Blogging Means More Inbound Links Source: survey of hundreds of businesses: HubSpot.com/ROI 19
More Visitors Source: survey of hundreds of businesses: HubSpot.com/ROI 20
DISCUSSION QUESTION What are the best ways to incorporate the rules of SEO into your blogging strategy?
Accounting for SEO in Your Blogging Strategy Use keyword tool to drive blog topic selection Configure blog with On-Page SEO in mind Include target long tail keywords in blog article titles Think of blog articles as link bait Think of blog articles as an army of sales people working for you forever
Where is Search Going? PERSONALIZATION REAL-TIME BEYOND SEARCH ENGINES
DISCUSSION QUESTION What do the future trends of search mean for your blogging strategy?
Agenda Intro to Inbound Marketing Drive SEO through Blogging Blogging Best Practices Promote Blog in Social Media Convert Blog Traffic to Leads Measure Blog Success 25
DISCUSSION QUESTION What is the best human resource strategy for blogging?
Blog Human Resource Strategy Domain Knowledge Blog Success Writing Skills Bandwidth
Tips for Post Structure Use Headings 500-800 words (or shorter!) Lists are OK (just not too many) 1 idea per post
Get Into the Content Mindset Make emails into blog posts Turn forum posts into blog posts Shoot videos at events Interview customers for your blog Repurpose company data for public reports Share lessons you learn Flick Photo: Cindiann
DISCUSSION QUESTION How often should you blog?
What is HubSpot? On-Dialog Word Press Drupal Web CEO Eloqua Mktg Profs Radian6 Google Lead Lander Marketo Manti-core Web Position Blogger Buzz Metrics Ektron VTrenz Core Metrics Mktg Sherpa HubSpot
Additional Resources Grade your website at www.WebsiteGrader.com Read the Inbound Marketing Book www.InboundBook.com Take the free Inbound Marketing training www.InboundMarketing.com Start your free trial of HubSpot software www.HubSpot.com/free-trial
Thank You!#optsum Mark Roberge HubSpot @markroberge