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The
SALES & MARKETING
LOVE STORY
LET’SFACEIT.
SOMETIMES IT CAN
FEEL LIKE MARKETERS
ARE FROM VENUS.
... AND SALESPEOPLE
ARE FROM MARS.
the conversation
often goes like this ...
Like in the story of
Marketing Mary
& Sales Sam ...
I give you great content but
you won’t share it!
All that content and social
doesn’t work.
You’re not even following up
with the leads I give you!
That’s because the leads you
give me suck, and marketing
is just a waste of money!
You have no idea
who our customer is!
Sales Marketing
Which is costing
companies money.
$ $
SO HUBSPOT & LINKEDIN
SURVEYED MARKETERS AND
SALESPEOPLE AROUND
THE GLOBE.
To find out just how
Marketing and Sales
are working together.
AND WHAT THEY REALLY
THINK OF EACH OTHER.
AND WHAT THEY REALLY
THINK OF EACH OTHER.
SO LET’S START.
1 Joiningforcesto attract prospects.
Contentandsocialmediaareimportantto
marketers.
Marketingprofessionalspublish
21%morepoststoLinkedInper
monththansalesprofe...
Theyusecontentto
attractvisitorsto
theirwebsite.
Butsalespeople love contentandsocialtoo.
81%ofsalespeoplesharerelevant,
professionalupdatesontheirsocial
networksatleastonceperweek.
72%ofsalespeoplehaveusedsocial
mediatosourceadealin2013.
BUTMARKETERSTHINK
SALESPEOPLECOULDDOBETTER.
40%ofmarketersdon’tthink
salespeopledoagoodjobofsharingthe
contenttheyprovide.
Learnmoreaboutsocialsellinghere
2 Understandingthe Customer
Buyer personas help marketers to
communicate with the right audience.
Learn how to create yours here
But not enough marketers are applying
personas to their marketing strategy.
41% of marketers do not use
buyer personas.
This makes it difficult for marketing to
envision what a good-fit lead looks like.
Contrary to what Sales may think ...
Contrary to what Sales may think ...
95% of marketers said that lead quality
is important to them ...
... but only 5% of them think they give
sales a perfect fit lead.
AND SALESPEOPLE AGREE ...
Only 6% of salespeople think that
marketing gives them perfect-fit leads.
MARKETING AND SALES AGREE ...
MARKETING HAS NO IDEA WHO
THEY’RE MARKETING TO!
3 NurturingtheRelationship
When 59% of marketers admit that they
have no formal agreement with Sales to
determine both teams’ responsibilities ...
		...
... and 40% of marketers don’t even
know what a marketing-qualified lead
is ...
OR … A SALES-QUALIFIED LEAD
... it might leave some marketers asking,
‘Where do I stand in this relationship?’
Having a service level agreement
between Sales and Marketing can
really help to solve this problem.
			Learn how to create...
87% of salespeople
think they do a good
job of following up
with leads Marketing
gives them ...
87% of salespeople
think they do a good
job of following up
with leads Marketing
gives them ...
... only 64% of
marketers ...
BUT ...
... with 88% of
salespeople be-
lieving that their
marketing team is
a crucial
source of revenue
generation ...
With 88% of sales-
people believing
that their marketing
team is a crucial
source of revenue
generation ...
... and 72% of...
... there is hope for their
relationship!
4 Inaperfectworld,theconversation
wouldgolike...
You give me great content
to share on my social
networks.
You give me great feedback
to help develop an accurate
buyer persona.
Learn How Here
Develop your
buyer persona with
our t...
Marketing sends me
perfect-fit leads.
Learn How Here
Sales does a great
job following up with
leads now that we
have an agreement
in place.
Learn How Here
Learn how
to create ...
We avoid confusion by looking at the
same dashboards with shared goals.
Learn How Here
And they lived
happily ever after!
How to Create a Love
Story Between
SALES & MARKETING
#SMLove
See How You Can
Create Your Own Love
Story Between Sales &
Ma...
A Sales and Marketing Love Story
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A Sales and Marketing Love Story

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How to Create a Love Story between Sales and Marketing, by HubSpot and LinkedIn.

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Transcript of "A Sales and Marketing Love Story"

  1. 1. The SALES & MARKETING LOVE STORY
  2. 2. LET’SFACEIT.
  3. 3. SOMETIMES IT CAN FEEL LIKE MARKETERS ARE FROM VENUS.
  4. 4. ... AND SALESPEOPLE ARE FROM MARS.
  5. 5. the conversation often goes like this ... Like in the story of Marketing Mary & Sales Sam ...
  6. 6. I give you great content but you won’t share it!
  7. 7. All that content and social doesn’t work.
  8. 8. You’re not even following up with the leads I give you!
  9. 9. That’s because the leads you give me suck, and marketing is just a waste of money!
  10. 10. You have no idea who our customer is!
  11. 11. Sales Marketing Which is costing companies money. $ $
  12. 12. SO HUBSPOT & LINKEDIN SURVEYED MARKETERS AND SALESPEOPLE AROUND THE GLOBE.
  13. 13. To find out just how Marketing and Sales are working together.
  14. 14. AND WHAT THEY REALLY THINK OF EACH OTHER.
  15. 15. AND WHAT THEY REALLY THINK OF EACH OTHER. SO LET’S START.
  16. 16. 1 Joiningforcesto attract prospects.
  17. 17. Contentandsocialmediaareimportantto marketers. Marketingprofessionalspublish 21%morepoststoLinkedInper monththansalesprofessionals.
  18. 18. Theyusecontentto attractvisitorsto theirwebsite.
  19. 19. Butsalespeople love contentandsocialtoo.
  20. 20. 81%ofsalespeoplesharerelevant, professionalupdatesontheirsocial networksatleastonceperweek.
  21. 21. 72%ofsalespeoplehaveusedsocial mediatosourceadealin2013.
  22. 22. BUTMARKETERSTHINK SALESPEOPLECOULDDOBETTER.
  23. 23. 40%ofmarketersdon’tthink salespeopledoagoodjobofsharingthe contenttheyprovide. Learnmoreaboutsocialsellinghere
  24. 24. 2 Understandingthe Customer
  25. 25. Buyer personas help marketers to communicate with the right audience. Learn how to create yours here
  26. 26. But not enough marketers are applying personas to their marketing strategy.
  27. 27. 41% of marketers do not use buyer personas.
  28. 28. This makes it difficult for marketing to envision what a good-fit lead looks like.
  29. 29. Contrary to what Sales may think ...
  30. 30. Contrary to what Sales may think ... 95% of marketers said that lead quality is important to them ...
  31. 31. ... but only 5% of them think they give sales a perfect fit lead.
  32. 32. AND SALESPEOPLE AGREE ...
  33. 33. Only 6% of salespeople think that marketing gives them perfect-fit leads.
  34. 34. MARKETING AND SALES AGREE ...
  35. 35. MARKETING HAS NO IDEA WHO THEY’RE MARKETING TO!
  36. 36. 3 NurturingtheRelationship
  37. 37. When 59% of marketers admit that they have no formal agreement with Sales to determine both teams’ responsibilities ... Learn how to create an agreement here
  38. 38. ... and 40% of marketers don’t even know what a marketing-qualified lead is ...
  39. 39. OR … A SALES-QUALIFIED LEAD
  40. 40. ... it might leave some marketers asking, ‘Where do I stand in this relationship?’
  41. 41. Having a service level agreement between Sales and Marketing can really help to solve this problem. Learn how to create an SLA here
  42. 42. 87% of salespeople think they do a good job of following up with leads Marketing gives them ...
  43. 43. 87% of salespeople think they do a good job of following up with leads Marketing gives them ... ... only 64% of marketers agree.
  44. 44. BUT ...
  45. 45. ... with 88% of salespeople be- lieving that their marketing team is a crucial source of revenue generation ...
  46. 46. With 88% of sales- people believing that their marketing team is a crucial source of revenue generation ... ... and 72% of market- ers believing that their sales team is collaborative ...
  47. 47. ... there is hope for their relationship!
  48. 48. 4 Inaperfectworld,theconversation wouldgolike...
  49. 49. You give me great content to share on my social networks.
  50. 50. You give me great feedback to help develop an accurate buyer persona. Learn How Here Develop your buyer persona with our template here.
  51. 51. Marketing sends me perfect-fit leads. Learn How Here
  52. 52. Sales does a great job following up with leads now that we have an agreement in place. Learn How Here Learn how to create a marketing and sales agreement.
  53. 53. We avoid confusion by looking at the same dashboards with shared goals. Learn How Here
  54. 54. And they lived happily ever after!
  55. 55. How to Create a Love Story Between SALES & MARKETING #SMLove See How You Can Create Your Own Love Story Between Sales & Marketing. Download

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