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A Sales and Marketing Love Story

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How to Create a Love Story between Sales and Marketing, by HubSpot and LinkedIn. …

How to Create a Love Story between Sales and Marketing, by HubSpot and LinkedIn.

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  • 1. The SALES & MARKETING LOVE STORY
  • 2. LET’SFACEIT.
  • 3. SOMETIMES IT CAN FEEL LIKE MARKETERS ARE FROM VENUS.
  • 4. ... AND SALESPEOPLE ARE FROM MARS.
  • 5. the conversation often goes like this ... Like in the story of Marketing Mary & Sales Sam ...
  • 6. I give you great content but you won’t share it!
  • 7. All that content and social doesn’t work.
  • 8. You’re not even following up with the leads I give you!
  • 9. That’s because the leads you give me suck, and marketing is just a waste of money!
  • 10. You have no idea who our customer is!
  • 11. Sales Marketing Which is costing companies money. $ $
  • 12. SO HUBSPOT & LINKEDIN SURVEYED MARKETERS AND SALESPEOPLE AROUND THE GLOBE.
  • 13. To find out just how Marketing and Sales are working together.
  • 14. AND WHAT THEY REALLY THINK OF EACH OTHER.
  • 15. AND WHAT THEY REALLY THINK OF EACH OTHER. SO LET’S START.
  • 16. 1 Joiningforcesto attract prospects.
  • 17. Contentandsocialmediaareimportantto marketers. Marketingprofessionalspublish 21%morepoststoLinkedInper monththansalesprofessionals.
  • 18. Theyusecontentto attractvisitorsto theirwebsite.
  • 19. Butsalespeople love contentandsocialtoo.
  • 20. 81%ofsalespeoplesharerelevant, professionalupdatesontheirsocial networksatleastonceperweek.
  • 21. 72%ofsalespeoplehaveusedsocial mediatosourceadealin2013.
  • 22. BUTMARKETERSTHINK SALESPEOPLECOULDDOBETTER.
  • 23. 40%ofmarketersdon’tthink salespeopledoagoodjobofsharingthe contenttheyprovide. Learnmoreaboutsocialsellinghere
  • 24. 2 Understandingthe Customer
  • 25. Buyer personas help marketers to communicate with the right audience. Learn how to create yours here
  • 26. But not enough marketers are applying personas to their marketing strategy.
  • 27. 41% of marketers do not use buyer personas.
  • 28. This makes it difficult for marketing to envision what a good-fit lead looks like.
  • 29. Contrary to what Sales may think ...
  • 30. Contrary to what Sales may think ... 95% of marketers said that lead quality is important to them ...
  • 31. ... but only 5% of them think they give sales a perfect fit lead.
  • 32. AND SALESPEOPLE AGREE ...
  • 33. Only 6% of salespeople think that marketing gives them perfect-fit leads.
  • 34. MARKETING AND SALES AGREE ...
  • 35. MARKETING HAS NO IDEA WHO THEY’RE MARKETING TO!
  • 36. 3 NurturingtheRelationship
  • 37. When 59% of marketers admit that they have no formal agreement with Sales to determine both teams’ responsibilities ... Learn how to create an agreement here
  • 38. ... and 40% of marketers don’t even know what a marketing-qualified lead is ...
  • 39. OR … A SALES-QUALIFIED LEAD
  • 40. ... it might leave some marketers asking, ‘Where do I stand in this relationship?’
  • 41. Having a service level agreement between Sales and Marketing can really help to solve this problem. Learn how to create an SLA here
  • 42. 87% of salespeople think they do a good job of following up with leads Marketing gives them ...
  • 43. 87% of salespeople think they do a good job of following up with leads Marketing gives them ... ... only 64% of marketers agree.
  • 44. BUT ...
  • 45. ... with 88% of salespeople be- lieving that their marketing team is a crucial source of revenue generation ...
  • 46. With 88% of sales- people believing that their marketing team is a crucial source of revenue generation ... ... and 72% of market- ers believing that their sales team is collaborative ...
  • 47. ... there is hope for their relationship!
  • 48. 4 Inaperfectworld,theconversation wouldgolike...
  • 49. You give me great content to share on my social networks.
  • 50. You give me great feedback to help develop an accurate buyer persona. Learn How Here Develop your buyer persona with our template here.
  • 51. Marketing sends me perfect-fit leads. Learn How Here
  • 52. Sales does a great job following up with leads now that we have an agreement in place. Learn How Here Learn how to create a marketing and sales agreement.
  • 53. We avoid confusion by looking at the same dashboards with shared goals. Learn How Here
  • 54. And they lived happily ever after!
  • 55. How to Create a Love Story Between SALES & MARKETING #SMLove See How You Can Create Your Own Love Story Between Sales & Marketing. Download

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