A Day In The Life Of An Inbound Marketer Final

A Day in the Life of an Inbound Marketer Jordyne Wu Inbound Marketer Kirsten Knipp @jordyne Product Evangelist @kirstenpetra

Housekeeping Items • Today’s webinar is scheduled to last 1 hour including Q&A • All dial-in participants will be muted to enable the speakers to present without interruption • Questions can be submitted via the Go To Webinar ‘Questions’ screen at any time • Get the slides & a recording of this presentation approximately 72 hours after we conclude http://www.hubspot.com/a-day-in-the-life-of-a- hubspot-marketer-archive/

Agenda • Why inbound marketing? • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?

Why Are You Here? • Why inbound marketing? • It Works • It’s Cheaper • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?

Outbound Marketing

Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson

Inbound Marketing

Inbound is Cheaper Respondents were asked to rate the relative cost of each lead channel as “below average,” “near your average,” and “above your average”.

Inbound Marketing is a System Get 1 Found 3 Analyze 2 Convert Find the full methodology at success.hubspot.com

Does That Mean You Never Sleep? Or must become a Mutant Marketer?

No. Work Smart to Meet Your Goals • Why inbound marketing? • What are the most critical tasks to inbound marketing success? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?

Poll • Where would you like to concentrate your inbound marketing efforts the most? • Get Found? • Convert? • Analyze? 12

How Do You Get Found? Get Found Analyze Convert Create: Blog Optimize: Page Titles, URLs, Headers Promote: Twitter, LinkedIn, Facebook

1. Start Blogging Get Found • Establishes thought leadership Analyze Convert • Engages prospects & customers • Helps you rank on keywords • Attracts inbound links

2. Optimize Your Blog Articles Get Found • Page Title Analyze Convert • URL • H1,H2,H3 tags • Page Text

3. Promote Your Blog Get Found Analyze Convert

What’s Next? • Why inbound marketing? • What are the most critical tasks to inbound marketing success? • Get Found • Convert • Analyze • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?

1. Draw Visitors to a Place to Convert Get Found Analyze Convert

Landing Pages Convert How Much Better?

Create or Buy Call to Action Buttons Get Found Analyze Convert • Action-oriented • Positive • Clear • Direct

2. Use Landing Pages to Boost Conversion Get Found Analyze Convert • The Blink Test • Go Naked • Graphics Matter • Keep It Simple • Keep It Short

Do You Know What’s Working? • Why inbound marketing? • What are the most critical tasks to inbound marketing success? • Get Found • Convert • Analyze • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?

1. Track Where Your Traffic is Coming From

Track Your Traffic, Leads and Customers

The Highest ROI Tasks Get Found: Create Blog Optimize Page Title, URLs, Headers Promote Twitter, LinkedIn, Facebook Convert: Leads using Call to Actions, Landing Pages Analyze: Website Traffic, Leads and Customers

An Inbound Marketer’s Week Day Task Daily 15 min: Read, comment on blogs, Twitter, Facebook Monday 30 min: Create and optimize blog article Tuesday 10 min: Publish and promote blog article 20 min: Create landing page for upcoming PPC campaign Wednesday 10 min: Launch landing page and PPC campaign 20 min: Analyze website and blog traffic and conversions 30 min: SEO website for 3 keywords Thursday 20 min: Analyze email campaign and landing page conversion; test and tweak landing page 10 min: Email colleagues blog writing ideas to develop blog editorial calendar Friday 30 min: Work on an eBook to put behind conversion forms • Total Time on Inbound Marketing: 4 hours • Target 2 – 4 hours on Inbound Marketing per week

Do yourself vs. delegate Your Your Task You Company Agency Inbound Marketing Strategy x x Get Found Create Content: blog articles, website pages, etc. x x x Optimize for On and Off-Page SEO x x x Promote in Social Mediasphere x x x Convert Visitors to Leads via Call to Action buttons and x x x Landing Pages Leads to Customers via Lead Intelligence x x Analyze x x You need to understand Strategy and Analyze

You Can Delegate a Lot 30

Delegating Best Practices 1. Choose on track record

Poll • How much time do you have to start on inbound marketing right now? • Minutes? • Hours? • Days? 33

If you have MINUTES . . . Listen and participate in social media

If you have HOURS. . . Create, optimize and promote a blog article

If you have HOURS. . . Create one landing page

If you have DAYS. . . Create landing pages for each campaign

If you have DAYS. . . Create Call to Action buttons

If you have DAYS. . . Optimize Your Website

Beyond the Basics… Produce advanced content

Key Takeaways • You can spend as much or as little time as you want on inbound marketing • You can get started with bite-sized tasks that are still high ROI • You can leverage internal and external resources

Next Steps Try our HubSpot Service Marketplace Start a HubSpot Trial http://services.hubspot.com http://www.hubspot.com/free-trial/

We welcome your questions Jordyne Wu Inbound Marketer @jordyne Kirsten Knipp Product Evangelist @kirstenpetra

Thank you! Check out other upcoming webinars

http://www.hubspot.com	1092
http://www.slideshare.net	15
http://ns2013.hubspot.com	3

A Day In The Life Of An Inbound Marketer Final

by HubSpot All-in-one Marketing Software

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 1,110

Statistics

A Day In The Life Of An Inbound Marketer Final Presentation Transcript