Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Your information has been sent to HubSpot.

There was an error. Please try again.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A Day In The Life Of An Inbound Marketer Final

2,465

Published on

You could spend all day doing inbound marketing. Heck, you can spend all day just reading the Inbound Marketing Blog! …

You could spend all day doing inbound marketing. Heck, you can spend all day just reading the Inbound Marketing Blog!

Where should you start? Where should you focus to get the most our of your or your team's efforts?

This 60 minute webinar plus Q&A will explain how to structure your day, leverage your internal and external resources to get the highest ROI from inbound marketing. Learn from two Inbound Marketers at HubSpot on how we prioritize tasks and projects, what's critical vs. nice-to-have, what we do ourselves vs. delegate and more tips.

Published in: Business
1 Comment
6 Likes
Statistics
Notes
  • Can't get this to download through Slideshare. Any chance it could just be emailed to me? Chris Bristol
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,465
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
156
Comments
1
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Day in the Life of an Inbound Marketer Jordyne Wu Inbound Marketer Kirsten Knipp @jordyne Product Evangelist @kirstenpetra
  • 2. Housekeeping Items • Today’s webinar is scheduled to last 1 hour including Q&A • All dial-in participants will be muted to enable the speakers to present without interruption • Questions can be submitted via the Go To Webinar ‘Questions’ screen at any time • Get the slides & a recording of this presentation approximately 72 hours after we conclude http://www.hubspot.com/a-day-in-the-life-of-a- hubspot-marketer-archive/
  • 3. Agenda • Why inbound marketing? • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 4. Why Are You Here? • Why inbound marketing? • It Works • It’s Cheaper • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 5. Outbound Marketing
  • 6. Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson
  • 7. Inbound Marketing
  • 8. Inbound is Cheaper Respondents were asked to rate the relative cost of each lead channel as “below average,” “near your average,” and “above your average”.
  • 9. Inbound Marketing is a System Get 1 Found 3 Analyze 2 Convert Find the full methodology at success.hubspot.com
  • 10. Does That Mean You Never Sleep? Or must become a Mutant Marketer?
  • 11. No. Work Smart to Meet Your Goals • Why inbound marketing? • What are the most critical tasks to inbound marketing success? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 12. Poll • Where would you like to concentrate your inbound marketing efforts the most? • Get Found? • Convert? • Analyze? 12
  • 13. How Do You Get Found? Get Found Analyze Convert Create: Blog Optimize: Page Titles, URLs, Headers Promote: Twitter, LinkedIn, Facebook
  • 14. 1. Start Blogging Get Found • Establishes thought leadership Analyze Convert • Engages prospects & customers • Helps you rank on keywords • Attracts inbound links
  • 15. 2. Optimize Your Blog Articles Get Found • Page Title Analyze Convert • URL • H1,H2,H3 tags • Page Text
  • 16. 3. Promote Your Blog Get Found Analyze Convert
  • 17. What’s Next? • Why inbound marketing? • What are the most critical tasks to inbound marketing success? • Get Found • Convert • Analyze • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 18. 1. Draw Visitors to a Place to Convert Get Found Analyze Convert
  • 19. Landing Pages Convert How Much Better?
  • 20. Create or Buy Call to Action Buttons Get Found Analyze Convert • Action-oriented • Positive • Clear • Direct
  • 21. 2. Use Landing Pages to Boost Conversion Get Found Analyze Convert • The Blink Test • Go Naked • Graphics Matter • Keep It Simple • Keep It Short
  • 22. Do You Know What’s Working? • Why inbound marketing? • What are the most critical tasks to inbound marketing success? • Get Found • Convert • Analyze • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 23. 1. Track Where Your Traffic is Coming From
  • 24. Track Your Traffic, Leads and Customers
  • 25. The Highest ROI Tasks Get Found: Create Blog Optimize Page Title, URLs, Headers Promote Twitter, LinkedIn, Facebook Convert: Leads using Call to Actions, Landing Pages Analyze: Website Traffic, Leads and Customers
  • 26. Agenda • Why inbound marketing? • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 27. An Inbound Marketer’s Week Day Task Daily 15 min: Read, comment on blogs, Twitter, Facebook Monday 30 min: Create and optimize blog article Tuesday 10 min: Publish and promote blog article 20 min: Create landing page for upcoming PPC campaign Wednesday 10 min: Launch landing page and PPC campaign 20 min: Analyze website and blog traffic and conversions 30 min: SEO website for 3 keywords Thursday 20 min: Analyze email campaign and landing page conversion; test and tweak landing page 10 min: Email colleagues blog writing ideas to develop blog editorial calendar Friday 30 min: Work on an eBook to put behind conversion forms • Total Time on Inbound Marketing: 4 hours • Target 2 – 4 hours on Inbound Marketing per week
  • 28. Agenda • Why inbound marketing? • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 29. Do yourself vs. delegate Your Your Task You Company Agency Inbound Marketing Strategy x x Get Found Create Content: blog articles, website pages, etc. x x x Optimize for On and Off-Page SEO x x x Promote in Social Mediasphere x x x Convert Visitors to Leads via Call to Action buttons and x x x Landing Pages Leads to Customers via Lead Intelligence x x Analyze x x You need to understand Strategy and Analyze
  • 30. You Can Delegate a Lot 30
  • 31. Delegating Best Practices 1. Choose on track record
  • 32. Agenda • Why inbound marketing? • What are the most critical tasks? • How do you spend your week? • What do you do yourself? • What do you delegate? • What can you do in minutes, hours, days?
  • 33. Poll • How much time do you have to start on inbound marketing right now? • Minutes? • Hours? • Days? 33
  • 34. If you have MINUTES . . . Listen and participate in social media
  • 35. If you have HOURS. . . Create, optimize and promote a blog article
  • 36. If you have HOURS. . . Create one landing page
  • 37. If you have DAYS. . . Create landing pages for each campaign
  • 38. If you have DAYS. . . Create Call to Action buttons
  • 39. If you have DAYS. . . Optimize Your Website
  • 40. Beyond the Basics… Produce advanced content
  • 41. Key Takeaways • You can spend as much or as little time as you want on inbound marketing • You can get started with bite-sized tasks that are still high ROI • You can leverage internal and external resources
  • 42. Next Steps Try our HubSpot Service Marketplace Start a HubSpot Trial http://services.hubspot.com http://www.hubspot.com/free-trial/
  • 43. We welcome your questions Jordyne Wu Inbound Marketer @jordyne Kirsten Knipp Product Evangelist @kirstenpetra
  • 44. Thank you! Check out other upcoming webinars

×