A CEO's Guide to Internet Marketing

Internet + Marketing For CEOs

4 Minutes • “By the time there is a y case study in your specific industry, it’s going to be way too late i b l for you to catch up ” up.” »Seth Godin

3 Minutes • “Either write something worth reading about or do something worth hi h writing about.” about ” »Ben Franklin

2 Minutes • “If you have more money than brains, you should focus on outbound marketing. If you have g y more brains than money, you should focus on inbound marketing.” g »Guy Kawasaki

1 Minute • “What gets us into g trouble is not what we don’t know. It’s what we k know f sure that for h just ain’t so ” so.” »Mark Twain

Internet + Marketing For CEOs

Who Moved My Chustomers? Step-By-Step New Marketing CEO & The Team CEO Economics

Outbound Marketing

Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson

The Next 50 Years

Step-by-Step Step by Step Marketing

Step 1 • Blog g • Podcast • Videos • Webinars • Presentations • eBooks • News Release

Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts

Step 3

Step 4 •V •E •P •A

Step 4 • Valuable • Easyy • Prominent • Action O e ted ct o Oriented

Step 5

New Marketing Team

•D •A •R •C

• Digital Native g • Analytical y • Reach • Content C eato Co te t Creator

Modern Marketing “System” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers

Modern Marketing “Org” Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg g P Kaw

CEO’s Role Understand Do or Delegate g Transparency p y Authenticity ut e t c ty

Let 1000 Flowers Bloom

Internet Economics

Learn More

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A CEO's Guide to Internet Marketing

by HubSpot All-in-one Marketing Software on Nov 19, 2009

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A CEO’s Guide to Internet Marketing — Presentation Transcript