Source Content Ideas from your Search Box•Top 5Keywords:•Pricing = 220,Price = 149,iPad = 135,CRM = 126,Careers = 124 “Use Internal Search data to identify Content gaps. Make sure you have content to meet customers needs.”
Promises 1 Make sure your page title and copy match why/how your visitor arrived 2 Make information simple to access 3 If coming through paid search or display ads, make sure content look and feel match
Image credit: tarale IMAGINE you are the searcher
Imagine You Are the Searcher 1 What are your intentions? 2 Why are you clicking on a paid search ad instead of organic? 3 What do the ads say?
Free shippingmessage is carriedto the landingpage Nothing about personalized ornaments
Speaks about personalization!Large variety ofpersonalizedORNAMENTS
3•2Amplify Your THE SOCIAL Reach with PROFILE Social
SOCIAL ADVERTISINGthe first form of advertising that can leverage the traditionally “offline”tactic of social influence (peer recommendations).It also allows marketers to strategically amplify their brand messages byenabling them to reach the right people with the right messages in variousstages in the customer lifecycle.
Benefits of Social Advertising Reach the right people with self-identified 1 demographic & psychographic data
Benefits of Social Advertising Reach the right people with self-identified 1 demographic & psychographic data 2 Amplify your message through mouth at scale
Benefits of Social Advertising Reach the right people with self-identified 1 demographic & psychographic data 2 Amplify your message through mouth at scale Unlock the opportunity: drive 3 reach via Friends of Fans
Three Key CharacteristicsSome of the most critical distinctions you need to make in your marketing database. Leads/Contacts People who convert on your landing pages. Marketing Qualified The # of leads/contacts you Leads qualify for sales follow-up. The # of customers emerging Sales from the top of the funnel. 46
Different Point Value to Different StagesAssign a grade based on the demographics and behavior of your prospects. Leads/Contacts Grade/Point Value: 30 Marketing Qualified Leads Grade/Point Value: 60 Sales 48