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7 Reasons Your Website Redesign Won’t Be As Painful As You Think
 

7 Reasons Your Website Redesign Won’t Be As Painful As You Think

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Learn about the reasons your next website redesign may not be as painful as you think.

Learn about the reasons your next website redesign may not be as painful as you think.

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    7 Reasons Your Website Redesign Won’t Be As Painful As You Think 7 Reasons Your Website Redesign Won’t Be As Painful As You Think Presentation Transcript

    • NEW BENCHMARK DATA UNVEILS: 7 Reasons Your Website Redesign Won’t Be As Painful As You Think.
    •                                                     When you think about a website redesign, what comes to mind?
    •                                     TOO MUCH TIME.
    • TOO MUCH MONEY.
    • TOO MANY RESOURCES.
    • WHAT’S THE POINT?
    • But what do you really know about website design?
    • Is it really too much time?
    • Is it really too much money?
    • Is it really too many resources?
    • You may be surprised.
    • So fear not! Here are 7 reasons your website redesign won’t be as painful as you think.
    • So fear not! Here are 7 reasons your website redesign won’t be as painful as you think. Inspired by data from marketers we surveyed – marketers just like you.
    • 1 YOU DON’T HAVE TO REDESIGN EVERY PAGE AT ONCE.
    • Focus on the most important pages for your business – and update those.
    • 2013 research found that 80% of marketers redesigned their homepage and 73% redesigned content landing pages. Tweet this stat!
    • IN FACT, STAPLES REDESIGNS THEIR HOMEPAGE EVERY TWO YEARS.
    • 2007
    • 2009
    • 2011
    • 2013
    • Learn how to create a website design strategy with this free kit. DOWNLOAD KIT
    • 2 IT DOESN’T TAKE AS MUCH TIME AS YOU THINK.
    • You may be weary of redesigning your website because it takes a lot of time. But it may not take as long as you think.
    • How long did your website redesign take? 10% 8% 40% 11% 0-3 months 3-6 months 7-9 months 9-12 months More than 12 months 31% *Pulled from online survey results about website design. Sample size: 749 marketers.
    • After your website redesign is complete, you don’t have to worry about redesigning your website for a while.
    • Marketers typically redesign their websites every 18-24 months, with the largest slice of respondents (30%) redesigning every two years. Tweet this stat!
    • Learn the 4 most important parts of a great website in our free ebook. DOWNLOAD EBOOK
    • 3 YOU WILL SEE A CHANGE IN YOUR METRICS.
    • 37% of respondents said their website metrics changed by up to 25% after a website redesign. Tweet this stat!
    • And according to the data, the most common ways to measure site performance are:
    • And according to the data, the most common ways to measure site performance are: traffic
    • And according to the data, the most common ways to measure site performance are: traffic the number of pages viewed
    • What are the key metrics your company uses to measure its site performance? (Select all that apply) 1% 2% 7% Traffic Bounce rate 19% Conversion rate 11% New contacts rate Time on page 9% 10% Number of pages viewed Click through rate 11% 12% 11% 7% Leads generated Overall revenue improvements Other Don't know/not applicable *Pulled from online survey results about website design. Sample size: 749 marketers.
    • Consider what metrics you want to change in the planning stage of redesigning your website.
    • Learn the six marketing metrics that will impress your boss in our free cheat sheet. DOWNLOAD NOW
    • 4 YOU DON’T NEED TO CREATE A SEPARATE MOBILE SITE.
    • Google loves responsive design.
    • Google loves responsive design. And users love responsive design.
    • Google loves sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
    • According to research from Google, 90% of viewers hop from one device to another to complete a task. Tweet this stat!
    • SO WHAT DO YOU DO?
    • Create one responsive website.
    • The Boston Globe has a responsive website on one URL.
    • 74% of users say they're more likely to return to a site in the future if it's mobile-friendly. Tweet this stat!
    • How does your website look across different devices? Have a look with HubSpot’s Device Lab.
    • 5 YOU DON’T NEED AS MUCH MONEY AS YOU THINK.
    • 75% of survey respondents say 10% or less of a marketing budget needs to be allocated for a website redesign. Tweet this stat!
    • What percent of your company’s annual marketing budget is allocated to website design/redesign? 1% 1% 5% 18% Less than 5% 5% to 10% 42% 11% to 25% 26% to 50% 51% to 75% 33% 76% to 100% *Pulled from online survey results about website design. Sample size: 749 marketers.
    • Only 2% of respondents said they spent more than 75% of their marketing budget on a website redesign. Tweet this stat!
    • Learn how to build and manage a modern marketing team that allows you to use budget as wisely. DOWNLOAD KIT
    • 6 YOU DON’T NEED TO DO IT YOURSELF.
    • Getting started with redesigning your website may be confusing.
    • Responsive Design Where do you begin?
    • Responsive Design Where do you begin? SEO Optimized
    • Responsive Design Where do you begin? SEO Optimized Clear & Concise
    • Responsive Design Where do you begin? SEO Optimized Clear & Concise Smart Content
    • Responsive Design Where do you begin? Accurate messaging SEO Optimized Clear & Concise Smart Content
    • Responsive Design Where do you begin? Updated technology Accurate messaging SEO Optimized Clear & Concise Smart Content
    • Responsive Design User Friendly Updated technology Where do you begin? Accurate messaging SEO Optimized Clear & Concise Smart Content
    • Responsive Design Personalization User Friendly Updated technology Where do you begin? Accurate messaging SEO Optimized Clear & Concise Smart Content
    • Consider outsourcing the project.
    • 50% of businesses surveyed hired an external resource to help with their website redesign. Tweet this stat!
    • Check out 53 examples of brilliant homepages in our free flipbook. DOWNLOAD FLIPBOOK
    • 7 IT ISN’T HARD TO CONVINCE YOUR COMPANY TO DO A REDESIGN.
    • You will probably have to do some convincing to get your company on board.
    • You will probably have to do some convincing to get your company on board. Or buy them a puppy. Whatever works.
    • But it shouldn’t be hard to convince them.
    • But it shouldn’t be hard to convince them. There are various reasons why companies redesign their websites.
    • Which factor(s) contributed to your company’s decision to redesign its site? (Select all that apply) Improve the overall user experience/UX 8% Reflect new company brand or messaging 15% 9% Make the site more visually appealing Better serve the needs of our customers or prospects 10% 9% Update our company site because it was old Include a new product/business strategy 8% 14% Add mobile optimization or responsive design Optimize for SEO 6% 9% 12% Generate more leads Improve the display/surfacing of our content *Pulled from online survey results about website design. Sample size: 749 marketers.
    • Learn how to improve your marketing ROI in three easy steps with our free insights report. DOWNLOAD REPORT
    • With all that said and done … want to find out how to make your next website redesign less painful and automatically responsive?
    • Click here And learn more about the HubSpot Content Optimization System (COS).
    • By Rachel Sprung @rsprung
    • THANK YOU.