NEW BENCHMARK DATA UNVEILS:

7

Reasons Your
Website Redesign
Won’t Be As Painful
As You Think.
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
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TOO MUCH TIME.
TOO
MUCH
MONEY.
TOO MANY RESOURCES.
WHAT’S
THE
POINT?
But what do you really know
about website design?
Is it really too much time?
Is it really too much money?
Is it really too many resources?
You
may be
surprised.
So fear not!
Here are 7 reasons
your website redesign
won’t be as painful
as you think.
So fear not!
Here are 7 reasons
your website redesign
won’t be as painful
as you think.
Inspired by data from marketers we...
1

YOU DON’T HAVE TO
REDESIGN EVERY
PAGE AT ONCE.
Focus on the
most important
pages for your
business – and
update those.
2013 research found that 80% of
marketers redesigned their
homepage and 73% redesigned
content landing pages.

Tweet this ...
IN FACT, STAPLES
REDESIGNS THEIR
HOMEPAGE EVERY
TWO YEARS.
2007
2009
2011
2013
Learn how to
create a website
design strategy
with this free kit.

DOWNLOAD KIT
2

IT DOESN’T TAKE
AS MUCH TIME
AS YOU THINK.
You may be weary of redesigning your
website because it takes a lot of time. But
it may not take as long as you think.
How long did your website redesign take?
10%
8%
40%
11%

0-3 months
3-6 months
7-9 months
9-12 months
More than 12 months
...
After your website redesign is complete, you
don’t have to worry about redesigning your
website for a while.
Marketers typically redesign their
websites every 18-24 months, with the
largest slice of respondents (30%)
redesigning ev...
Learn the 4
most important
parts of a great
website in our
free ebook.
DOWNLOAD EBOOK
3

YOU WILL SEE A
CHANGE IN YOUR
METRICS.
37% of respondents said
their website metrics
changed by up to 25% after a
website redesign.
Tweet this stat!
And according to the data, the
most common ways to measure
site performance are:
And according to the data, the
most common ways to measure
site performance are:
traffic
And according to the data, the
most common ways to measure
site performance are:
traffic
the number of pages
viewed
What are the key metrics your company uses to
measure its site performance? (Select all that apply)
1% 2%
7%

Traffic
Bounce...
Consider what metrics you want to change in the
planning stage of redesigning your website.
Learn the six
marketing
metrics that will
impress your
boss in our free
cheat sheet.
DOWNLOAD NOW
4

YOU DON’T NEED TO
CREATE A SEPARATE
MOBILE SITE.
Google loves
responsive
design.
Google loves
responsive
design.

And users love
responsive design.
Google loves sites that use responsive web design, i.e. sites
that serve all devices on the same set of URLs, with each
UR...
According to research from Google,
90% of viewers hop from one device to
another to complete a task.

Tweet this stat!
SO WHAT DO
YOU DO?
Create
one
responsive
website.
The Boston Globe has a
responsive website on one URL.
74% of users say they're
more likely to return to a site in
the future if it's mobile-friendly.

Tweet this stat!
How does your website look across different
devices? Have a look with HubSpot’s Device Lab.
5

YOU DON’T NEED
AS MUCH MONEY
AS YOU THINK.
75% of survey respondents say
10% or less of a marketing budget
needs to be allocated for a
website redesign.

Tweet this ...
What percent of your company’s annual marketing
budget is allocated to website design/redesign?
1%

1%

5%
18%

Less than ...
Only 2% of respondents said they spent
more than 75% of their marketing budget
on a website redesign.

Tweet this stat!
Learn how to build
and manage a
modern marketing
team that allows you
to use budget as
wisely.
DOWNLOAD KIT
6

YOU DON’T NEED TO
DO IT YOURSELF.
Getting started with redesigning your website
may be confusing.
Responsive Design

Where do
you begin?
Responsive Design

Where do
you begin?

SEO
Optimized
Responsive Design

Where do
you begin?

SEO
Optimized
Clear & Concise
Responsive Design

Where do
you begin?

SEO
Optimized
Clear & Concise

Smart Content
Responsive Design

Where do
you begin?
Accurate messaging

SEO
Optimized
Clear & Concise

Smart Content
Responsive Design

Where do
you begin?
Updated
technology

Accurate messaging

SEO
Optimized
Clear & Concise

Smart Conten...
Responsive Design

User Friendly
Updated
technology

Where do
you begin?
Accurate messaging

SEO
Optimized
Clear & Concise...
Responsive Design
Personalization
User Friendly
Updated
technology

Where do
you begin?
Accurate messaging

SEO
Optimized
...
Consider outsourcing the project.
50% of businesses surveyed
hired an external resource to help
with their website redesign.

Tweet this stat!
Check out 53
examples of
brilliant
homepages in
our free flipbook.
DOWNLOAD FLIPBOOK
7

IT ISN’T HARD TO CONVINCE
YOUR COMPANY TO
DO A REDESIGN.
You will probably have to
do some convincing to get
your company on board.
You will probably have to
do some convincing to get
your company on board.
Or buy them a puppy. Whatever works.
But it
shouldn’t
be hard to
convince
them.
But it
shouldn’t
be hard to
convince
them.

There are
various
reasons why
companies
redesign
their
websites.
Which factor(s) contributed to your company’s decision to redesign its
site? (Select all that apply)
Improve the overall u...
Learn how to
improve your
marketing ROI in
three easy steps
with our free
insights report.
DOWNLOAD REPORT
With all that said and done … want to find out
how to make your next website redesign
less painful and automatically respon...
Click here

And learn more
about the
HubSpot Content
Optimization
System (COS).
By Rachel Sprung
@rsprung
THANK YOU.
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7 Reasons Your Website Redesign Won’t Be As Painful As You Think

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7 Reasons Your Website Redesign Won’t Be As Painful As You Think

  1. 1. NEW BENCHMARK DATA UNVEILS: 7 Reasons Your Website Redesign Won’t Be As Painful As You Think.
  2. 2.                                                     When you think about a website redesign, what comes to mind?
  3. 3.                                     TOO MUCH TIME.
  4. 4. TOO MUCH MONEY.
  5. 5. TOO MANY RESOURCES.
  6. 6. WHAT’S THE POINT?
  7. 7. But what do you really know about website design?
  8. 8. Is it really too much time?
  9. 9. Is it really too much money?
  10. 10. Is it really too many resources?
  11. 11. You may be surprised.
  12. 12. So fear not! Here are 7 reasons your website redesign won’t be as painful as you think.
  13. 13. So fear not! Here are 7 reasons your website redesign won’t be as painful as you think. Inspired by data from marketers we surveyed – marketers just like you.
  14. 14. 1 YOU DON’T HAVE TO REDESIGN EVERY PAGE AT ONCE.
  15. 15. Focus on the most important pages for your business – and update those.
  16. 16. 2013 research found that 80% of marketers redesigned their homepage and 73% redesigned content landing pages. Tweet this stat!
  17. 17. IN FACT, STAPLES REDESIGNS THEIR HOMEPAGE EVERY TWO YEARS.
  18. 18. 2007
  19. 19. 2009
  20. 20. 2011
  21. 21. 2013
  22. 22. Learn how to create a website design strategy with this free kit. DOWNLOAD KIT
  23. 23. 2 IT DOESN’T TAKE AS MUCH TIME AS YOU THINK.
  24. 24. You may be weary of redesigning your website because it takes a lot of time. But it may not take as long as you think.
  25. 25. How long did your website redesign take? 10% 8% 40% 11% 0-3 months 3-6 months 7-9 months 9-12 months More than 12 months 31% *Pulled from online survey results about website design. Sample size: 749 marketers.
  26. 26. After your website redesign is complete, you don’t have to worry about redesigning your website for a while.
  27. 27. Marketers typically redesign their websites every 18-24 months, with the largest slice of respondents (30%) redesigning every two years. Tweet this stat!
  28. 28. Learn the 4 most important parts of a great website in our free ebook. DOWNLOAD EBOOK
  29. 29. 3 YOU WILL SEE A CHANGE IN YOUR METRICS.
  30. 30. 37% of respondents said their website metrics changed by up to 25% after a website redesign. Tweet this stat!
  31. 31. And according to the data, the most common ways to measure site performance are:
  32. 32. And according to the data, the most common ways to measure site performance are: traffic
  33. 33. And according to the data, the most common ways to measure site performance are: traffic the number of pages viewed
  34. 34. What are the key metrics your company uses to measure its site performance? (Select all that apply) 1% 2% 7% Traffic Bounce rate 19% Conversion rate 11% New contacts rate Time on page 9% 10% Number of pages viewed Click through rate 11% 12% 11% 7% Leads generated Overall revenue improvements Other Don't know/not applicable *Pulled from online survey results about website design. Sample size: 749 marketers.
  35. 35. Consider what metrics you want to change in the planning stage of redesigning your website.
  36. 36. Learn the six marketing metrics that will impress your boss in our free cheat sheet. DOWNLOAD NOW
  37. 37. 4 YOU DON’T NEED TO CREATE A SEPARATE MOBILE SITE.
  38. 38. Google loves responsive design.
  39. 39. Google loves responsive design. And users love responsive design.
  40. 40. Google loves sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
  41. 41. According to research from Google, 90% of viewers hop from one device to another to complete a task. Tweet this stat!
  42. 42. SO WHAT DO YOU DO?
  43. 43. Create one responsive website.
  44. 44. The Boston Globe has a responsive website on one URL.
  45. 45. 74% of users say they're more likely to return to a site in the future if it's mobile-friendly. Tweet this stat!
  46. 46. How does your website look across different devices? Have a look with HubSpot’s Device Lab.
  47. 47. 5 YOU DON’T NEED AS MUCH MONEY AS YOU THINK.
  48. 48. 75% of survey respondents say 10% or less of a marketing budget needs to be allocated for a website redesign. Tweet this stat!
  49. 49. What percent of your company’s annual marketing budget is allocated to website design/redesign? 1% 1% 5% 18% Less than 5% 5% to 10% 42% 11% to 25% 26% to 50% 51% to 75% 33% 76% to 100% *Pulled from online survey results about website design. Sample size: 749 marketers.
  50. 50. Only 2% of respondents said they spent more than 75% of their marketing budget on a website redesign. Tweet this stat!
  51. 51. Learn how to build and manage a modern marketing team that allows you to use budget as wisely. DOWNLOAD KIT
  52. 52. 6 YOU DON’T NEED TO DO IT YOURSELF.
  53. 53. Getting started with redesigning your website may be confusing.
  54. 54. Responsive Design Where do you begin?
  55. 55. Responsive Design Where do you begin? SEO Optimized
  56. 56. Responsive Design Where do you begin? SEO Optimized Clear & Concise
  57. 57. Responsive Design Where do you begin? SEO Optimized Clear & Concise Smart Content
  58. 58. Responsive Design Where do you begin? Accurate messaging SEO Optimized Clear & Concise Smart Content
  59. 59. Responsive Design Where do you begin? Updated technology Accurate messaging SEO Optimized Clear & Concise Smart Content
  60. 60. Responsive Design User Friendly Updated technology Where do you begin? Accurate messaging SEO Optimized Clear & Concise Smart Content
  61. 61. Responsive Design Personalization User Friendly Updated technology Where do you begin? Accurate messaging SEO Optimized Clear & Concise Smart Content
  62. 62. Consider outsourcing the project.
  63. 63. 50% of businesses surveyed hired an external resource to help with their website redesign. Tweet this stat!
  64. 64. Check out 53 examples of brilliant homepages in our free flipbook. DOWNLOAD FLIPBOOK
  65. 65. 7 IT ISN’T HARD TO CONVINCE YOUR COMPANY TO DO A REDESIGN.
  66. 66. You will probably have to do some convincing to get your company on board.
  67. 67. You will probably have to do some convincing to get your company on board. Or buy them a puppy. Whatever works.
  68. 68. But it shouldn’t be hard to convince them.
  69. 69. But it shouldn’t be hard to convince them. There are various reasons why companies redesign their websites.
  70. 70. Which factor(s) contributed to your company’s decision to redesign its site? (Select all that apply) Improve the overall user experience/UX 8% Reflect new company brand or messaging 15% 9% Make the site more visually appealing Better serve the needs of our customers or prospects 10% 9% Update our company site because it was old Include a new product/business strategy 8% 14% Add mobile optimization or responsive design Optimize for SEO 6% 9% 12% Generate more leads Improve the display/surfacing of our content *Pulled from online survey results about website design. Sample size: 749 marketers.
  71. 71. Learn how to improve your marketing ROI in three easy steps with our free insights report. DOWNLOAD REPORT
  72. 72. With all that said and done … want to find out how to make your next website redesign less painful and automatically responsive?
  73. 73. Click here And learn more about the HubSpot Content Optimization System (COS).
  74. 74. By Rachel Sprung @rsprung
  75. 75. THANK YOU.
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