7 Google Tools to ImproveMarketing Effectiveness               Maggie Georgieva   Eric Vreeland               HubSpot     ...
Traditional Marketing is NOT Working …
Inbound Marketing is thriving …        Blog             SEO      Social Media
7 Google Tools to Improve Your Marketing:   1. Google AdWords   2. Google Docs   3. Googles Keyword Tool   4. Google Alert...
1) Google AdWords
1) Google AdWords
75% VS 25%
Why Are They Important?               Context
Testing
How Do You Set Up Google AdWords?          Go to www.AdWords.Google.com
Next Steps for You:1. Select a well-performing   offer (e.g. a whitepaper   or a report)2. Create a Google ad3. Design a c...
2) Google Docs13
Why Are They Important?      Get Organized
How Google Docs Work?
How Google Docs Work?                        1.   Word Documents                        2.   Spreadsheets                 ...
Next Steps for You:                  1. Select a content series (blog                     articles, webinars, videos, emai...
3) Googles Keyword Tool
3) Googles Keyword Tool  Get Found
How It Works?
Long-tail Keyword Strategy
How to Get Started?          Go to www.GoogleKeywordTool.com
Next Steps For You 1.   Enter a keyword you want to be ranking for 2.   Find out keyword combinations around it 3.   Pick ...
4) Google Alerts                   Alerts
Why Are They Important?               Monitor
How Do Google Alerts Work?
How to Set Up Google Alerts?         Go to www.google.com/alerts
Next Steps For You:               1.   Pick a few industry terms               2.   Set up Google Alerts for them         ...
5) Google News
Leverage PR
How Do Google News Work?www.news.google.com
Next Steps For You: 1.   Visit Google News 2.   Enter an industry key term 3.   Pick the most recent story 4.   Brainstorm...
6) Google Reader
> Reading > Ideas
How Does Google Reader Work?  Follow thought leaders       Pick stories that you                               can write a...
Identify Competition
Next Steps For You: 1.   Subscribe to industry blogs/sites 2.   Follow industry thought leaders 3.   Check Google Reader d...
7) Google Places38
7) Google Places
Why Are Google Places Important?     Get on the 1st Page     of Search Engine     Results!     1. Gain More Visibility    ...
How Do Google Places Work?www.Google.com/Places/
Next Steps for My Business         1. Claim Your Business         2. Optimize for Keywords, Image & Video42
Next step:Use Google for Lead Generation.         No cost. No obligation.             Get a free, custom    assessment of ...
7 Google Tools to Improve Your Marketing Effectiveness
Upcoming SlideShare
Loading in...5
×

7 Google Tools to Improve Your Marketing Effectiveness

6,513

Published on

View this webinar that covers 7 of Google's key tools that will help your business with the most critical part of online marketing: content creation. Learn how you can use Google to come up with new blog ideas, to conduct keyword research and monitor your brand.

Published in: Business, Technology
2 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,513
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
561
Comments
2
Likes
12
Embeds 0
No embeds

No notes for slide

Transcript of "7 Google Tools to Improve Your Marketing Effectiveness"

  1. 1. 7 Google Tools to ImproveMarketing Effectiveness Maggie Georgieva Eric Vreeland HubSpot HubSpotMay 24, 2011 @mgieva @vreeland
  2. 2. Traditional Marketing is NOT Working …
  3. 3. Inbound Marketing is thriving … Blog SEO Social Media
  4. 4. 7 Google Tools to Improve Your Marketing: 1. Google AdWords 2. Google Docs 3. Googles Keyword Tool 4. Google Alerts 5. Google News 6. Google Reader 7. Google Places
  5. 5. 1) Google AdWords
  6. 6. 1) Google AdWords
  7. 7. 75% VS 25%
  8. 8. Why Are They Important? Context
  9. 9. Testing
  10. 10. How Do You Set Up Google AdWords? Go to www.AdWords.Google.com
  11. 11. Next Steps for You:1. Select a well-performing offer (e.g. a whitepaper or a report)2. Create a Google ad3. Design a call-to-action4. Launch & monitor Performance
  12. 12. 2) Google Docs13
  13. 13. Why Are They Important? Get Organized
  14. 14. How Google Docs Work?
  15. 15. How Google Docs Work? 1. Word Documents 2. Spreadsheets 3. Presentations 4. Drawings 5. Forms
  16. 16. Next Steps for You: 1. Select a content series (blog articles, webinars, videos, email) 2. Create a calendar/spreadsheet around that content 3. Share document with co-workers 4. Collaborate, modify and publish!
  17. 17. 3) Googles Keyword Tool
  18. 18. 3) Googles Keyword Tool Get Found
  19. 19. How It Works?
  20. 20. Long-tail Keyword Strategy
  21. 21. How to Get Started? Go to www.GoogleKeywordTool.com
  22. 22. Next Steps For You 1. Enter a keyword you want to be ranking for 2. Find out keyword combinations around it 3. Pick one that has a lot of potential 4. Write a blog post around it
  23. 23. 4) Google Alerts Alerts
  24. 24. Why Are They Important? Monitor
  25. 25. How Do Google Alerts Work?
  26. 26. How to Set Up Google Alerts? Go to www.google.com/alerts
  27. 27. Next Steps For You: 1. Pick a few industry terms 2. Set up Google Alerts for them 3. Monitor your presence 4. Create content around newsworthy stories
  28. 28. 5) Google News
  29. 29. Leverage PR
  30. 30. How Do Google News Work?www.news.google.com
  31. 31. Next Steps For You: 1. Visit Google News 2. Enter an industry key term 3. Pick the most recent story 4. Brainstorm ideas for blog articles
  32. 32. 6) Google Reader
  33. 33. > Reading > Ideas
  34. 34. How Does Google Reader Work? Follow thought leaders Pick stories that you can write about
  35. 35. Identify Competition
  36. 36. Next Steps For You: 1. Subscribe to industry blogs/sites 2. Follow industry thought leaders 3. Check Google Reader daily 4. Draw blogging ideas
  37. 37. 7) Google Places38
  38. 38. 7) Google Places
  39. 39. Why Are Google Places Important? Get on the 1st Page of Search Engine Results! 1. Gain More Visibility 2. Attract More Traffic 3. Level the Playfield 4. It’s Free!40
  40. 40. How Do Google Places Work?www.Google.com/Places/
  41. 41. Next Steps for My Business 1. Claim Your Business 2. Optimize for Keywords, Image & Video42
  42. 42. Next step:Use Google for Lead Generation. No cost. No obligation. Get a free, custom assessment of your website.www.HubSpot.com/IMA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×