60 Email Marketing Questions in 60 Minutes

60 Email Questions Answered Mark Jeanne Kilens Hopkins1

#60in602

What is a hard bounce?3

Most important email metrics to track?4

How many images per email?5

What is an ESP?6

What is a soft bounce?7

Are multiple email templates a good idea?8

What about social- sharing icons?9

What is lead nurturing?10

What’s the average CTR for B2B emails?11

What’s the average CTR for B2C emails?12

How much content is enough for an email newsletter?13

Should I post my email newsletter on my website?14

What is an acceptable unsubscribe rate?15

How can I promote my email newsletter?16

How frequently should I email my list?17

Who should the email “From:” be?18

How many offers should I include in my email message?19

When should I send my email messages?20

How do I segment my email list?21

What is a tracking URL?22

How would I use a tracking URL in my email?23

How do you measure Open Rate?24

What is CAN-SPAM?25

What makes a good subject line?26

What is a plain-text email?27

Should I test my emails?28

What should I measure?29

What is an email firewall?30

What is a spam filter?31

Do email clients automatically accept images in email messages?32

Why is lead nurturing important?33

Is buying a3 rd-partyemail list a good idea?34

What does “opt-in” or “double opt-in” mean?35

How many links is too many in an email?36

What is an “out of office” reply?37

What does “previewing” an email mean?38

Should email messages be mobile-optimized?39

How often should I change out my email template?40

What is a privacy policy?41

How can I set expectations with my subscribers?42

What is an email newsletter?43

How can I avoid having my emails getting caught in a spam filter?44

Should I “sign” my email messages?45

What are some email list segmentation ideas?46

What does “view in browser” mean?47

What specific things should I be testing in my email marketing efforts?48

What 3 things should be measured?49

What words should you avoid in your subject lines?50

What is a seed list?51

How can I improve my email deliverability rate?52

Are unsubscribes bad?53

How can I improve on the CTR for my CTAs?54

How can I make my email message stand out in the Inbox?55

Should I be measuring the open rate of my emails?56

Does my email marketing program need to have an objective?57

Are there specific words I should avoid in my email subject lines?58

How long should my lead nurturing campaign last?59

Should I have someone ready to respond to email?60

Is social media going to replace email marketing?61

Will Facebook’s new Send button impact email marketing?62

What makes a successful email?63

What makes a successful email campaign?64

What makes a successful email lead nurturing program?65

Did we answer all of your questions?66

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60 Email Marketing Questions in 60 Minutes

by HubSpot All-in-one Marketing Software

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60 Email Marketing Questions in 60 Minutes Presentation Transcript