60 Email Questions        Answered     Mark       Jeanne     Kilens     Hopkins1
#60in602
What is a hard bounce?3
Most important email     metrics to track?4
How many images       per email?5
What is an ESP?6
What is a soft bounce?7
Are multiple email    templates a good idea?8
What about social-     sharing icons?9
What is lead nurturing?10
What’s the average CTR for       B2B emails?11
What’s the average CTR for       B2C emails?12
How much content is     enough for an email        newsletter?13
Should I post my email newsletter on my website?14
What is an acceptable      unsubscribe rate?15
How can I promote my       email newsletter?16
How frequently should I         email my list?17
Who should the     email “From:” be?18
How many offers should I       include in my email            message?19
When should I send my       email messages?20
How do I segment my          email list?21
What is a tracking URL?22
How would I use a tracking   URL in my email?23
How do you measure        Open Rate?24
What is CAN-SPAM?25
What makes a good       subject line?26
What is a plain-text email?27
Should I test my emails?28
What should I measure?29
What is an email firewall?30
What is a spam filter?31
Do email clients     automatically accept       images in email         messages?32
Why is lead nurturing         important?33
Is buying a3 rd-partyemail          list a good idea?34
What does “opt-in” or     “double opt-in” mean?35
How many links is too      many in an email?36
What is an “out of office”              reply?37
What does “previewing”        an email mean?38
Should email messages be    mobile-optimized?39
How often should I change  out my email template?40
What is a privacy policy?41
How can I set expectations   with my subscribers?42
What is an email      newsletter?43
How can I avoid having my emails getting caught in a        spam filter?44
Should I “sign” my email           messages?45
What are some email list      segmentation ideas?46
What does “view in      browser” mean?47
What specific things     should I be testing in my     email marketing efforts?48
What 3 things should       be measured?49
What words should you         avoid in your         subject lines?50
What is a seed list?51
How can I improve my     email deliverability rate?52
Are unsubscribes bad?53
How can I improve on the       CTR for my CTAs?54
How can I make my email     message stand out in the             Inbox?55
Should I be measuring the      open rate of my emails?56
Does my email marketing     program need to have an           objective?57
Are there specific words I     should avoid in my email           subject lines?58
How long should my lead     nurturing campaign last?59
Should I have someone ready to respond to email?60
Is social media going to     replace email marketing?61
Will Facebook’s new Send        button impact email             marketing?62
What makes a     successful email?63
What makes a successful        email campaign?64
What makes a successful       email lead nurturing            program?65
Did we answer all of your           questions?66
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60 Email Marketing Questions in 60 Minutes

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Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.

View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/

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60 Email Marketing Questions in 60 Minutes

  1. 1. 60 Email Questions Answered Mark Jeanne Kilens Hopkins1
  2. 2. #60in602
  3. 3. What is a hard bounce?3
  4. 4. Most important email metrics to track?4
  5. 5. How many images per email?5
  6. 6. What is an ESP?6
  7. 7. What is a soft bounce?7
  8. 8. Are multiple email templates a good idea?8
  9. 9. What about social- sharing icons?9
  10. 10. What is lead nurturing?10
  11. 11. What’s the average CTR for B2B emails?11
  12. 12. What’s the average CTR for B2C emails?12
  13. 13. How much content is enough for an email newsletter?13
  14. 14. Should I post my email newsletter on my website?14
  15. 15. What is an acceptable unsubscribe rate?15
  16. 16. How can I promote my email newsletter?16
  17. 17. How frequently should I email my list?17
  18. 18. Who should the email “From:” be?18
  19. 19. How many offers should I include in my email message?19
  20. 20. When should I send my email messages?20
  21. 21. How do I segment my email list?21
  22. 22. What is a tracking URL?22
  23. 23. How would I use a tracking URL in my email?23
  24. 24. How do you measure Open Rate?24
  25. 25. What is CAN-SPAM?25
  26. 26. What makes a good subject line?26
  27. 27. What is a plain-text email?27
  28. 28. Should I test my emails?28
  29. 29. What should I measure?29
  30. 30. What is an email firewall?30
  31. 31. What is a spam filter?31
  32. 32. Do email clients automatically accept images in email messages?32
  33. 33. Why is lead nurturing important?33
  34. 34. Is buying a3 rd-partyemail list a good idea?34
  35. 35. What does “opt-in” or “double opt-in” mean?35
  36. 36. How many links is too many in an email?36
  37. 37. What is an “out of office” reply?37
  38. 38. What does “previewing” an email mean?38
  39. 39. Should email messages be mobile-optimized?39
  40. 40. How often should I change out my email template?40
  41. 41. What is a privacy policy?41
  42. 42. How can I set expectations with my subscribers?42
  43. 43. What is an email newsletter?43
  44. 44. How can I avoid having my emails getting caught in a spam filter?44
  45. 45. Should I “sign” my email messages?45
  46. 46. What are some email list segmentation ideas?46
  47. 47. What does “view in browser” mean?47
  48. 48. What specific things should I be testing in my email marketing efforts?48
  49. 49. What 3 things should be measured?49
  50. 50. What words should you avoid in your subject lines?50
  51. 51. What is a seed list?51
  52. 52. How can I improve my email deliverability rate?52
  53. 53. Are unsubscribes bad?53
  54. 54. How can I improve on the CTR for my CTAs?54
  55. 55. How can I make my email message stand out in the Inbox?55
  56. 56. Should I be measuring the open rate of my emails?56
  57. 57. Does my email marketing program need to have an objective?57
  58. 58. Are there specific words I should avoid in my email subject lines?58
  59. 59. How long should my lead nurturing campaign last?59
  60. 60. Should I have someone ready to respond to email?60
  61. 61. Is social media going to replace email marketing?61
  62. 62. Will Facebook’s new Send button impact email marketing?62
  63. 63. What makes a successful email?63
  64. 64. What makes a successful email campaign?64
  65. 65. What makes a successful email lead nurturing program?65
  66. 66. Did we answer all of your questions?66
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