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60 Email Marketing Questions in 60 Minutes
 

60 Email Marketing Questions in 60 Minutes

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Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing. ...

Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.

View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/

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    60 Email Marketing Questions in 60 Minutes 60 Email Marketing Questions in 60 Minutes Presentation Transcript

    • 60 Email Questions Answered Mark Jeanne Kilens Hopkins1
    • #60in602
    • What is a hard bounce?3
    • Most important email metrics to track?4
    • How many images per email?5
    • What is an ESP?6
    • What is a soft bounce?7
    • Are multiple email templates a good idea?8
    • What about social- sharing icons?9
    • What is lead nurturing?10
    • What’s the average CTR for B2B emails?11
    • What’s the average CTR for B2C emails?12
    • How much content is enough for an email newsletter?13
    • Should I post my email newsletter on my website?14
    • What is an acceptable unsubscribe rate?15
    • How can I promote my email newsletter?16
    • How frequently should I email my list?17
    • Who should the email “From:” be?18
    • How many offers should I include in my email message?19
    • When should I send my email messages?20
    • How do I segment my email list?21
    • What is a tracking URL?22
    • How would I use a tracking URL in my email?23
    • How do you measure Open Rate?24
    • What is CAN-SPAM?25
    • What makes a good subject line?26
    • What is a plain-text email?27
    • Should I test my emails?28
    • What should I measure?29
    • What is an email firewall?30
    • What is a spam filter?31
    • Do email clients automatically accept images in email messages?32
    • Why is lead nurturing important?33
    • Is buying a3 rd-partyemail list a good idea?34
    • What does “opt-in” or “double opt-in” mean?35
    • How many links is too many in an email?36
    • What is an “out of office” reply?37
    • What does “previewing” an email mean?38
    • Should email messages be mobile-optimized?39
    • How often should I change out my email template?40
    • What is a privacy policy?41
    • How can I set expectations with my subscribers?42
    • What is an email newsletter?43
    • How can I avoid having my emails getting caught in a spam filter?44
    • Should I “sign” my email messages?45
    • What are some email list segmentation ideas?46
    • What does “view in browser” mean?47
    • What specific things should I be testing in my email marketing efforts?48
    • What 3 things should be measured?49
    • What words should you avoid in your subject lines?50
    • What is a seed list?51
    • How can I improve my email deliverability rate?52
    • Are unsubscribes bad?53
    • How can I improve on the CTR for my CTAs?54
    • How can I make my email message stand out in the Inbox?55
    • Should I be measuring the open rate of my emails?56
    • Does my email marketing program need to have an objective?57
    • Are there specific words I should avoid in my email subject lines?58
    • How long should my lead nurturing campaign last?59
    • Should I have someone ready to respond to email?60
    • Is social media going to replace email marketing?61
    • Will Facebook’s new Send button impact email marketing?62
    • What makes a successful email?63
    • What makes a successful email campaign?64
    • What makes a successful email lead nurturing program?65
    • Did we answer all of your questions?66