#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
 

#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

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Class 6 of Inbound Marketing University:

Class 6 of Inbound Marketing University:

Advanced SEO Tactics: On Beyond Keyword Research (GF401)

Presented by Rand Fishkin, SEOmoz

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#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401) #6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Presentation Transcript

  • Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin , SEOmoz
  • Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009
  • Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide
  • Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009
  • Google's Ranking Algorithm
  • Expert Opinion: Relative Importance of Algo Components in Google
  • Correlation Data: Relative Importance of Algo Components in Google
  • Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content.
  • Keyword Usage
  • Expert Opinion
  • Expert Opinion
  • Correlations
  • Correlations Importance of KW Usage in Various Parts of the URL
  • Correlations Importance of KW Usage Positions of the Title Tag
  • Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (Very High Correlation) Keyword Location (Data Says Closer is Much Better)
  • Non-Link Factors
  • Expert Opinion
  • Expert Opinion
  • Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Important Static URLs Somewhat Better Than Dynamic
  • Importance of Link Metrics
  • Expert Opinion
  • Correlation with Specific Metrics Across the Engines
  •  
  • Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need work TrustRank concepts may be important, but metrics need work Domain Diversity may be more important than experts think
  • Consideration of Subdomains vs. Root Domains
  •  
  • Importance of Link Popularity Features on Root Domains, Subdomains & Pages
  • Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completely separate entities.
  • Geographic Ranking Factors For Country-Specific Targeting
  •  
  •  
  • Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settings 7) Registration with Google Local
  • Future of Ranking Signals
  •  
  • Tactical Advice
  • Site Architecture Tactics
  • Imitating the Ideal Link Structure
  • The PageRank Pyramid
  • Using the Pyramid on Real Sites
  • New Rules for Link Sculpting
  • New Rules for Link Sculpting
  • New Rules for Link Sculpting
  • Content Tactics
    • Keyword Usage
    • Unique Content
    • Provides Value to Visitors
    • Relevant to Query
    • Blah Blah Blah...
  • “ Great” Content is Useless Unless...
  • It Makes People Link
  • #1 – Target the Linkerati
  • #2 – Leverage Emotions that Make Us Link
  • Link Building Tactics
  • What the Experts Like:
  • What the Experts Like:
  • What the Experts Like:
  • What the Experts Like:
  • Recommended Reading
    • www.seomoz.org/blog
    • www.searchengineland.com
    • www.seobook.com/blog
    • www.seroundtable.com
    • www.mattcutts.com/blog
    • www.distilled.co.uk/blog
    • www.searchenginejournal.com
  • Email: Rand@SEOmoz.org