#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin , SEOmoz

Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009

Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide

Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009

Google's Ranking Algorithm

Expert Opinion: Relative Importance of Algo Components in Google

Correlation Data: Relative Importance of Algo Components in Google

Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content.

Keyword Usage

Expert Opinion

Correlations

Correlations Importance of KW Usage in Various Parts of the URL

Correlations Importance of KW Usage Positions of the Title Tag

Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (Very High Correlation) Keyword Location (Data Says Closer is Much Better)

Non-Link Factors

Expert Opinion

Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Important Static URLs Somewhat Better Than Dynamic

Importance of Link Metrics

Expert Opinion

Correlation with Specific Metrics Across the Engines

Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need work TrustRank concepts may be important, but metrics need work Domain Diversity may be more important than experts think

Consideration of Subdomains vs. Root Domains

Importance of Link Popularity Features on Root Domains, Subdomains & Pages

Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completely separate entities.

Geographic Ranking Factors For Country-Specific Targeting

Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settings 7) Registration with Google Local

Future of Ranking Signals

Tactical Advice

Site Architecture Tactics

Imitating the Ideal Link Structure

The PageRank Pyramid

Using the Pyramid on Real Sites

New Rules for Link Sculpting

Content Tactics

Keyword Usage
Unique Content
Provides Value to Visitors
Relevant to Query
Blah Blah Blah...

“ Great” Content is Useless Unless...

It Makes People Link

#1 – Target the Linkerati

#2 – Leverage Emotions that Make Us Link

Link Building Tactics

What the Experts Like:

http://www.seomoz.org	1503
http://www.seokratie.de	767
http://www.allonlinemarketing.com	700
http://www.e-siberian.com	519
http://www.librodeposicionamientoenbuscadores.com	506
http://blog.tagliaerbe.com	494
http://ulczyk.blogspot.com	246
http://seo.nextcache.com	166
http://hoimoonmarketing.com	146
http://hoimoonmarketing.web10.hubspot.com	146
http://www.navinpoeran.com	141
http://www.nerd-in-skirt.com	137
http://tallerseo.blogspot.com	133
http://www.webmastercert.com	130
http://static.slidesharecdn.com	127
http://www.seo-united.de	117
http://creativefusionmedia.wordpress.com	102
http://www.slideshare.net	94
http://www.traffictrends.de	76
http://www.ramonananos.com	69
http://www.prometeo.de	68
http://www.affiliateboy.de	67
http://www.seo-rookies.at	66
http://www.wwwisibility.com	53
http://www.tallerseo.com	42
http://www.seo-internet.es	36
http://www.seoball.de	35
http://www.blog-cybermarketing.com	32
http://webmastercert.com	30
http://blog.floriancaspar.de	27
http://ulczyk.blogspot.mx	26
http://concienciaweb.blogspot.com	25
http://webcontentmanagers.blogspot.com	24
http://flavors.me	24
http://seo-heilbronn.de	23
http://ulczyk.blogspot.com.es	21
http://ulczyk.blogspot.com.ar	16
http://www.webdesign-er.com	15
http://www.121watt.de	14
http://www.canalip.com	14
http://feeds.feedburner.com	12
http://vbsem.com.ua	12
http://www.nerd-in-skirt.de	11
http://blog.argusaugen.com	10
http://www.webanalyser.de	9
http://teamblog.mediaparx.net	9
http://fahrner.it	8
http://onlinemarketingnews.org	8
http://www.breitbach.info	8
http://www.webmanagement.it	7
http://nextcache.com	6

#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

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#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Presentation Transcript