5 Quick Ways to Amplify Your
Giving Tuesday Campaign
Presented by:
Taylor Corrado and Adam Weinger

#GivingTuesday
1 
2 
3 
4 

Introductions
What is Giving Tuesday?
5 Ways to Amplify Your Campaign
Giving Tuesday Marketing Kit

#GivingTu...
About the Presenters

Adam Weinger
Double the Donation

Taylor Corrado
Nonprofit Marketing Manager
HubSpot
#GivingTuesday
What is Giving Tuesday?

#GivingTuesday
"It’s not just about the 92nd Street Y as one organization,
but really about a community of organizations all over the
cou...
History of Giving Tuesday
•  Started by 92ndst Y & The UN Foundation
•  November 27th, 2012
•  2,700+ partners
•  Over $10...
Mark Your Calendars:
Tuesday,
December 3rd 2013
#GivingTuesday
2

5 Ways to Amplify Your
Giving Tuesday Campaign

#GivingTuesday
#GivingTuesday

1) Motivate Your Staff to Get Involved
Host a kick-off party/event at
your office on Giving Tuesday

#GivingTuesday
2) Use Programs
Your Already Have

#GivingTuesday
Influencer network and outreach
Consumer website
Employee programs
#GivingTuesday
3) Dedicate Your
Social Media
Channels

#GivingTuesday
Facebook: Update your cover photo

Post inspiring quote images

#GivingTuesday
Twitter: Tweet with the hashtag #GivingTuesday
Sample Tweets:
•  Perfect antidote to overspending this holiday season? #Gi...
4) Focus on Matching
Gifts

#GivingTuesday
Partner with a
Company or
Major Donors

Promote
Employee
Matching Gifts

#GivingTuesday
Partner with a Company or Major Donor

#GivingTuesday
Ideal Match Ratio?

2:1

1:1
3:1

#GivingTuesday
DID YOU

?
KNOW
65% of Fortune 500 companies and many other smaller companies
match employee donations to a wide range of ...
Raise Awareness Among Your Donors
Send Emails

Use Social Media

#GivingTuesday
Evaluate Your Current Marketing
Metric

Suggested Location

Online Methods

Currently Include Matching Gifts?
(Yes / No)

...
5) Develop long-term
relationships with
Giving Tuesday
supporters

#GivingTuesday
#GivingTuesday

Share Your Success

Include the number of social shares, amount raised from individuals,
amount matched, a...
Say Thanks!

#GivingTuesday
Use Double the Donation’s tools for free from 11/15/13 – 12/15/13

Provide donors with company specific forms, guidelines, ...
QUESTIONS?

#GivingTuesday
Download our Giving Tuesday
Marketing Kit For Your Campaign

http://offers.hubspot.com/giving-tuesday-marketing-kit

#Givin...
Contact us with any questions:
Taylor Corrado
HubSpot

tcorrado@hubspot.com
@TaylorLCorrado

Adam Weinger

Double the Dona...
Happy
Giving Tuesday!
#GivingTuesday
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5 Ways To Amplify Your Giving Tuesday Campaign

  1. 1. 5 Quick Ways to Amplify Your Giving Tuesday Campaign Presented by: Taylor Corrado and Adam Weinger #GivingTuesday
  2. 2. 1  2  3  4  Introductions What is Giving Tuesday? 5 Ways to Amplify Your Campaign Giving Tuesday Marketing Kit #GivingTuesday
  3. 3. About the Presenters Adam Weinger Double the Donation Taylor Corrado Nonprofit Marketing Manager HubSpot #GivingTuesday
  4. 4. What is Giving Tuesday? #GivingTuesday
  5. 5. "It’s not just about the 92nd Street Y as one organization, but really about a community of organizations all over the country coming together to really crowdsource and brainstorm whether we could create a movement called Giving Tuesday.” #GivingTuesday
  6. 6. History of Giving Tuesday •  Started by 92ndst Y & The UN Foundation •  November 27th, 2012 •  2,700+ partners •  Over $10M given in one day •  Driven by social media: #GivingTuesday #GivingTuesday
  7. 7. Mark Your Calendars: Tuesday, December 3rd 2013 #GivingTuesday
  8. 8. 2 5 Ways to Amplify Your Giving Tuesday Campaign #GivingTuesday
  9. 9. #GivingTuesday 1) Motivate Your Staff to Get Involved
  10. 10. Host a kick-off party/event at your office on Giving Tuesday #GivingTuesday
  11. 11. 2) Use Programs Your Already Have #GivingTuesday
  12. 12. Influencer network and outreach Consumer website Employee programs #GivingTuesday
  13. 13. 3) Dedicate Your Social Media Channels #GivingTuesday
  14. 14. Facebook: Update your cover photo Post inspiring quote images #GivingTuesday
  15. 15. Twitter: Tweet with the hashtag #GivingTuesday Sample Tweets: •  Perfect antidote to overspending this holiday season? #GivingTuesday coming Dec 3! www.Givingtuesday.org @givingtues •  Ever thought u should "give back" a little more? What are u waiting for? #GivingTuesday www.GivingTuesday.org @givingtues •  Take advantage of those post-Thanksgiving deals. But spare some cash this year. #GivingTuesday is Dec 3 @givingtues •  Dreading post-Thanksgiving shopping? We have a better idea: #GivingTuesday. How will u get involved? www.givingtuesday.org #GivingTuesday
  16. 16. 4) Focus on Matching Gifts #GivingTuesday
  17. 17. Partner with a Company or Major Donors Promote Employee Matching Gifts #GivingTuesday
  18. 18. Partner with a Company or Major Donor #GivingTuesday
  19. 19. Ideal Match Ratio? 2:1 1:1 3:1 #GivingTuesday
  20. 20. DID YOU ? KNOW 65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits. Source: Double the Donation (http://doublethedonation.com) #GivingTuesday
  21. 21. Raise Awareness Among Your Donors Send Emails Use Social Media #GivingTuesday
  22. 22. Evaluate Your Current Marketing Metric Suggested Location Online Methods Currently Include Matching Gifts? (Yes / No) Ways to give page (Yes / No) Donation screen (Yes / No) Confirmation screen (Yes / No) Social Media (Yes / No) Emails (Yes / No) Newsletters (Yes / No) Acknowledgement letters Offline Methods Website navigation (Yes / No) Incorporate matching gifts into as many places as possible Donation forms (Yes / No) #GivingTuesday
  23. 23. 5) Develop long-term relationships with Giving Tuesday supporters #GivingTuesday
  24. 24. #GivingTuesday Share Your Success Include the number of social shares, amount raised from individuals, amount matched, and other key figures.
  25. 25. Say Thanks! #GivingTuesday
  26. 26. Use Double the Donation’s tools for free from 11/15/13 – 12/15/13 Provide donors with company specific forms, guidelines, and instructions. For complete details visit http://doublethedonation.com/giving-tuesday #GivingTuesday
  27. 27. QUESTIONS? #GivingTuesday
  28. 28. Download our Giving Tuesday Marketing Kit For Your Campaign http://offers.hubspot.com/giving-tuesday-marketing-kit #GivingTuesday
  29. 29. Contact us with any questions: Taylor Corrado HubSpot tcorrado@hubspot.com @TaylorLCorrado Adam Weinger Double the Donation adam@doublethedonation.com @2xdonations #GivingTuesday
  30. 30. Happy Giving Tuesday! #GivingTuesday
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