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5 Ways To Amplify Your Giving Tuesday Campaign


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  • 1. 5 Quick Ways to Amplify Your Giving Tuesday Campaign Presented by: Taylor Corrado and Adam Weinger #GivingTuesday
  • 2. 1  2  3  4  Introductions What is Giving Tuesday? 5 Ways to Amplify Your Campaign Giving Tuesday Marketing Kit #GivingTuesday
  • 3. About the Presenters Adam Weinger Double the Donation Taylor Corrado Nonprofit Marketing Manager HubSpot #GivingTuesday
  • 4. What is Giving Tuesday? #GivingTuesday
  • 5. "It’s not just about the 92nd Street Y as one organization, but really about a community of organizations all over the country coming together to really crowdsource and brainstorm whether we could create a movement called Giving Tuesday.” #GivingTuesday
  • 6. History of Giving Tuesday •  Started by 92ndst Y & The UN Foundation •  November 27th, 2012 •  2,700+ partners •  Over $10M given in one day •  Driven by social media: #GivingTuesday #GivingTuesday
  • 7. Mark Your Calendars: Tuesday, December 3rd 2013 #GivingTuesday
  • 8. 2 5 Ways to Amplify Your Giving Tuesday Campaign #GivingTuesday
  • 9. #GivingTuesday 1) Motivate Your Staff to Get Involved
  • 10. Host a kick-off party/event at your office on Giving Tuesday #GivingTuesday
  • 11. 2) Use Programs Your Already Have #GivingTuesday
  • 12. Influencer network and outreach Consumer website Employee programs #GivingTuesday
  • 13. 3) Dedicate Your Social Media Channels #GivingTuesday
  • 14. Facebook: Update your cover photo Post inspiring quote images #GivingTuesday
  • 15. Twitter: Tweet with the hashtag #GivingTuesday Sample Tweets: •  Perfect antidote to overspending this holiday season? #GivingTuesday coming Dec 3! @givingtues •  Ever thought u should "give back" a little more? What are u waiting for? #GivingTuesday @givingtues •  Take advantage of those post-Thanksgiving deals. But spare some cash this year. #GivingTuesday is Dec 3 @givingtues •  Dreading post-Thanksgiving shopping? We have a better idea: #GivingTuesday. How will u get involved? #GivingTuesday
  • 16. 4) Focus on Matching Gifts #GivingTuesday
  • 17. Partner with a Company or Major Donors Promote Employee Matching Gifts #GivingTuesday
  • 18. Partner with a Company or Major Donor #GivingTuesday
  • 19. Ideal Match Ratio? 2:1 1:1 3:1 #GivingTuesday
  • 20. DID YOU ? KNOW 65% of Fortune 500 companies and many other smaller companies match employee donations to a wide range of nonprofits. Source: Double the Donation ( #GivingTuesday
  • 21. Raise Awareness Among Your Donors Send Emails Use Social Media #GivingTuesday
  • 22. Evaluate Your Current Marketing Metric Suggested Location Online Methods Currently Include Matching Gifts? (Yes / No) Ways to give page (Yes / No) Donation screen (Yes / No) Confirmation screen (Yes / No) Social Media (Yes / No) Emails (Yes / No) Newsletters (Yes / No) Acknowledgement letters Offline Methods Website navigation (Yes / No) Incorporate matching gifts into as many places as possible Donation forms (Yes / No) #GivingTuesday
  • 23. 5) Develop long-term relationships with Giving Tuesday supporters #GivingTuesday
  • 24. #GivingTuesday Share Your Success Include the number of social shares, amount raised from individuals, amount matched, and other key figures.
  • 25. Say Thanks! #GivingTuesday
  • 26. Use Double the Donation’s tools for free from 11/15/13 – 12/15/13 Provide donors with company specific forms, guidelines, and instructions. For complete details visit #GivingTuesday
  • 27. QUESTIONS? #GivingTuesday
  • 28. Download our Giving Tuesday Marketing Kit For Your Campaign #GivingTuesday
  • 29. Contact us with any questions: Taylor Corrado HubSpot @TaylorLCorrado Adam Weinger Double the Donation @2xdonations #GivingTuesday
  • 30. Happy Giving Tuesday! #GivingTuesday