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5 Tips On Writing Compelling Call-to-Action Copy

by HubSpot All-in-one Marketing Software

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5 Tips On Writing Compelling Call-to-Action Copy Presentation Transcript

5 TIPS ON WRITING COMPELLING CALL-TO-ACTION COPY

START WITH1 SUBJECTS & VERBS

1 For Example,

1 Avoid Hiding The Verb:

1 “Verbs generatethe most shareson Twitter.

2 INCLUDE NUMBERS

2 Numbers Make You Specific VAGUE & CLEAR & ABSTACT SPECIFIC

2 “There’s acorrelationbetween digits &press releaseviews.

USE ADVERBS3 SPARINGLY

3 Use Them for Shorter Copy: WITH EASE EASILY

3 “Adverbs arethe least sharedon Twitter.

LENGTH:4 90 - 150 CHARACTERS

4 “Most engagingpress release titlesare 90 to 150 characterslong.

BE LESS TECHNICAL,5 MORE PRACTICAL

5 “Emphasizebenefits.

5 “Avoid overtlytechnicaljargon.

LEARN MOREABOUT CALLS-TO-ACTION:Download HubSpot’s free ebook:http://bit.ly/CTA-Ebook

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