0
Starting Shortly
  “What gets us into trouble is not
  what we don't know it's what we
  know for sure that just ain't so....
Brian Halligan
@bhalligan


Getting Ready For 2011
2011 Goals

7 Steps To 2011 Nirvana

Organizing For Success

What’s HubSpot?
2010   2011
Budget   x      x
Leads    y      4y
2010   2011
Visitors     a      2a
Conversion   b%     2b%
2010   2011
Virality      toe    waist
Scalability   toe    waist
Reporting     toe    waist
7 Steps To 2011 Nirvana
Step 1




         Funnel
         Reach
         Competitors
Step 2
Step 3

• 8 Marketing Tips From An Olympic
  Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts
Step 4
Step 5

• Calls To Action

• Landing Pages


 lp
Step 6

 Lead Intelligence
•
• Lead Notification


                      LIntel
Step 7

 Lead Segmentation
•
• Lead Nurturing


                     Lead Seg

                     Lead Nurture
Organizing For Success
Modern Marketing “Machine”
 Blog   IM.com   Paid $$      SEO     Social          Grader




            HubSpot Landing Pa...
D
A
R
C
Digital Citizen
Analytical
Reach
Content Creator
DNA Changes

    …Be Yourself

…Remember Your Parents
Who Is HubSpot?



21
1. Industry Standard
2500



2000



1500



1000



500



  0
2. It Works

          MIT study shows:
      HubSpot customers get
       4.2 times more leads
      after using HubSpot ...
3. Thought Leaders
4. Complete Solution

                      Social Media                Marketing
   Blog       SEO                    Ana...
Thank You!


“Failing To Plan Is Planning To Fail”
Transform Marketing
Traditional Marketing
Traditional Marketing Is Dead


         800-555-1234
         Annoying
         Salesperson
The Market Is Here Now
Transformation
Outbound Marketing   Inbound Marketing
 • Telemarketing     • SEO / SEM
 • Trade shows       • Blogging
 • ...
Step 7
HubSpot CEO Talks about Planning for 2011
HubSpot CEO Talks about Planning for 2011
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HubSpot CEO Talks about Planning for 2011

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Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

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Transcript of "HubSpot CEO Talks about Planning for 2011"

  1. 1. Starting Shortly “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
  2. 2. Brian Halligan @bhalligan Getting Ready For 2011
  3. 3. 2011 Goals 7 Steps To 2011 Nirvana Organizing For Success What’s HubSpot?
  4. 4. 2010 2011 Budget x x Leads y 4y
  5. 5. 2010 2011 Visitors a 2a Conversion b% 2b%
  6. 6. 2010 2011 Virality toe waist Scalability toe waist Reporting toe waist
  7. 7. 7 Steps To 2011 Nirvana
  8. 8. Step 1 Funnel Reach Competitors
  9. 9. Step 2
  10. 10. Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  11. 11. Step 4
  12. 12. Step 5 • Calls To Action • Landing Pages lp
  13. 13. Step 6 Lead Intelligence • • Lead Notification LIntel
  14. 14. Step 7 Lead Segmentation • • Lead Nurturing Lead Seg Lead Nurture
  15. 15. Organizing For Success
  16. 16. Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  17. 17. D A R C
  18. 18. Digital Citizen Analytical Reach Content Creator
  19. 19. DNA Changes …Be Yourself …Remember Your Parents
  20. 20. Who Is HubSpot? 21
  21. 21. 1. Industry Standard 2500 2000 1500 1000 500 0
  22. 22. 2. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  23. 23. 3. Thought Leaders
  24. 24. 4. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Google Marketing Wordpress SEOMoz Radian6 Eloqua IT Guys Analytics Sherpa
  25. 25. Thank You! “Failing To Plan Is Planning To Fail”
  26. 26. Transform Marketing
  27. 27. Traditional Marketing
  28. 28. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  29. 29. The Market Is Here Now
  30. 30. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 31
  31. 31. Step 7
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