HubSpot CEO Talks about Planning for 2011
 

HubSpot CEO Talks about Planning for 2011

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Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

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HubSpot CEO Talks about Planning for 2011 HubSpot CEO Talks about Planning for 2011 Presentation Transcript

  • Starting Shortly “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
  • Brian Halligan @bhalligan Getting Ready For 2011
  • 2011 Goals 7 Steps To 2011 Nirvana Organizing For Success What’s HubSpot?
  • 2010 2011 Budget x x Leads y 4y
  • 2010 2011 Visitors a 2a Conversion b% 2b%
  • 2010 2011 Virality toe waist Scalability toe waist Reporting toe waist
  • 7 Steps To 2011 Nirvana
  • Step 1 Funnel Reach Competitors
  • Step 2
  • Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  • Step 4
  • Step 5 • Calls To Action • Landing Pages lp
  • Step 6 Lead Intelligence • • Lead Notification LIntel
  • Step 7 Lead Segmentation • • Lead Nurturing Lead Seg Lead Nurture
  • Organizing For Success
  • Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  • D A R C
  • Digital Citizen Analytical Reach Content Creator
  • DNA Changes …Be Yourself …Remember Your Parents
  • Who Is HubSpot? 21
  • 1. Industry Standard 2500 2000 1500 1000 500 0
  • 2. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  • 3. Thought Leaders
  • 4. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Google Marketing Wordpress SEOMoz Radian6 Eloqua IT Guys Analytics Sherpa
  • Thank You! “Failing To Plan Is Planning To Fail”
  • Transform Marketing
  • Traditional Marketing
  • Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  • The Market Is Here Now
  • Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 31
  • Step 7