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HubSpot CEO Talks about Planning for 2011

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Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

Published in: Business

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Transcript

  • 1. Starting Shortly “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
  • 2. Brian Halligan @bhalligan Getting Ready For 2011
  • 3. 2011 Goals 7 Steps To 2011 Nirvana Organizing For Success What’s HubSpot?
  • 4. 2010 2011 Budget x x Leads y 4y
  • 5. 2010 2011 Visitors a 2a Conversion b% 2b%
  • 6. 2010 2011 Virality toe waist Scalability toe waist Reporting toe waist
  • 7. 7 Steps To 2011 Nirvana
  • 8. Step 1 Funnel Reach Competitors
  • 9. Step 2
  • 10. Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
  • 11. Step 4
  • 12. Step 5 • Calls To Action • Landing Pages lp
  • 13. Step 6 Lead Intelligence • • Lead Notification LIntel
  • 14. Step 7 Lead Segmentation • • Lead Nurturing Lead Seg Lead Nurture
  • 15. Organizing For Success
  • 16. Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
  • 17. D A R C
  • 18. Digital Citizen Analytical Reach Content Creator
  • 19. DNA Changes …Be Yourself …Remember Your Parents
  • 20. Who Is HubSpot? 21
  • 21. 1. Industry Standard 2500 2000 1500 1000 500 0
  • 22. 2. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
  • 23. 3. Thought Leaders
  • 24. 4. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Google Marketing Wordpress SEOMoz Radian6 Eloqua IT Guys Analytics Sherpa
  • 25. Thank You! “Failing To Plan Is Planning To Fail”
  • 26. Transform Marketing
  • 27. Traditional Marketing
  • 28. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
  • 29. The Market Is Here Now
  • 30. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 31
  • 31. Step 7