“We have a huge opportunity to have our market actually design the productbefore our eyes. They’ll tell us how big, how fast, what tools they want, and howthey want it delivered.All we need to do is pay attention and deliver.”!- Janet Fouts, Social Media Coach
“Learn to lovethe data and, forheaven’s sake,write well.”- Ian Lurie, Portent
“Hold on tight, the rate ofchange in social media and onlineand mobile marketing is onlyaccelerating! For those willing tocontinually learn and grow, it will mostcertainly be the most interesting,likeable year yet.”"!Dave Kerpen, Likeable Media!
“Every business, regardlessof size or specialty, mustbe prepared for the unexpected,whether it’s a PR wildﬁre or anew technology.”- Heidi Cohen, Actionable Marketing Expert
“Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helpsyou connect to everyone else…because they’re alreadyconnected.”- Mitch Joel, Twist Image
Increasingly, there are only two kinds ofcompanies: brave and dead.- Seth Godin, Author and Entrepreneur
- Joe Pulizzi, ContentMarketing Institute“Educate more people that thetools have almost nothing todo with the true power of socialmedia. It’s what’s inside thosetools that matters (uh, thecontent).”
“I know from a marketing standpoint, there’s this feeling that the more informationwe can collect the better. But from an actual customer relationship standpoint, thatinformation is so much more valuable if people are opting to share it withyou.”- Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application
“Focus on creating value to customersand building a long-term relationship.Long-term eﬀort and customer relationsare the hardest thing for competition tocopy.”- Priit Kallas, DreamGrow Digital
"If you read ﬁction, you will naturally create marketing people love.Without it, your creative wheels wont turn."- Gini Dietrich, Arment Dietrich
“I want to continue to meet andmake new connections withpeople from all around theworld enabled by the powerand magic of social media.”- Jeﬀ Bullas, Blogger, Speaker, andSocial Media Strategist
“I’ve seen plenty of Facebook andTwitter accounts that have becomenothing more than a band-aid forresponding to customer complaints- Shaurlyn Lauby, HR Bartenderand issuing apologies. Socialmedia is so much more thanthat and until organizationsinvest in the face-to-faceexperience, they will miss outon what social media canreally do for them.”!
“Don’t try to do it all. It’s better to beawesome on one or two channelsthan to overextend on six.”- Cameron Chapman, Author of The Smashing Idea Book:From Inspiration to Application
“Organizations that try to portraythemselves as what they thinkpeople want instead of what theyare dont win over our hearts andminds. In an age where everyone isconnected, falsehoods are ﬂeeting.Don’t hide your limitations and yourﬂaws. Be genuine-we like that sort ofthing, and reward it.”- Dharmesh Shah, HubSpot
“Content is constantly evolving, sobrands need to stay ahead of thecurve as best they can. Before youpublish anything, think to yourself: Isthis something I would share with mysocial network? Is this something thatmy audience would identify with?Social media is about identity, asopposed to search, which is a utility.”- Michael Lazerlow, SalesforceMarketing Cloud
“Every piece of your content should be excellent,enough that customers are compelled to share it.”- Joe Pulizzi, Content Marketing Institute
"If you have more money thanbrains, you should focus onoutbound marketing. If youhave more brains thanmoney, you should focus oninbound marketing."- Guy Kawasaki
"Creating a Facebook page or Twitteraccount is an invitation to conversewith your prospects, customers, andleads. Marketers need to be willing,interested, and able to conversevia social channels and truly listen,engage with, and respond to theirfans and followers."- Paul Gillin, Author and SocialMedia Marketing StrategistRSVP
“The approach that will win thehearts and minds of customersleverages content and contextto create marketing thatintersects with a customer’slifestyle, needs, and interests.”- Brian Halligan, HubSpot
"Stop selling. Start helping."- Zig Ziglar, Author of See You At The Top
Looking for more pearls?Check out HubSpot’s‘54 Pearls of MarketingWisdom’ Ebook here.Wednesday, April 17, 13
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