Internet Marketing Comprehensive Review<br />Professor:Mitch Joel, Author of <br />Six Pixels of Separation<br />
“The question is whether, as a company, you can afford to have more than an advertising-jingle persona. Can you put yourse...
WEB 1.0 <br />OR <br />WEB 2.0<br />
WEB 1.0<br />WEB 2.0<br />WAS<br />IS<br />
WEB 1.0<br />WEB 2.0<br />EYES<br />HANDS<br />
WAS<br />IS<br />BRITANNICA<br />ONLINE<br />WIKIPEDIA<br />
WAS<br />IS<br />PERSONAL<br />WEBSITES<br />BLOGGING<br />
WAS<br />IS<br />CMS<br />WIKIS<br />
WAS<br />IS<br />DIRECTORIES<br />TAGGING<br />
WAS<br />IS<br />STICKINESS<br />SYNDICATION<br />
WAS<br />IS<br />CONFERENCES<br />UNCONFERENCES<br />
WAS<br />IS<br />IM<br />TWITTER<br />
google reader – <br />www.google.com/reader <br />
google alerts – <br />www.google.com/alerts <br />
google – www.google.com<br />
google blog search – <br />blogsearch.google.com<br />
delicious – www.delicious.com<br />
twitter search – search.twitter.com<br />
tweetvolume – <br />www.tweetvolume.com<br />
google trends – <br />www.google.com/trends<br />
itunes – www.apple.com/itunes<br />
BENCHMARKING SUCCESS<br />Traditional measurement<br />Momentum Effect<br />Viral<br />Connectors – amount of people conne...
DIGITAL DARWINISM<br />
CREATION<br />&lt;<br />DISTRIBUTION<br />
CREATION<br />&gt;<br />DISTRIBUTION<br />
THANK YOU.<br />mitchjoel<br />mitch@twistimage.com<br />“mitchjoel”<br />@mitchjoel<br />
#16 IMU: Internet Marketing Comprehensive Review
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#16 IMU: Internet Marketing Comprehensive Review

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Class 16 of Inbound Marketing University

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#16 IMU: Internet Marketing Comprehensive Review

  1. 1. Internet Marketing Comprehensive Review<br />Professor:Mitch Joel, Author of <br />Six Pixels of Separation<br />
  2. 2. “The question is whether, as a company, you can afford to have more than an advertising-jingle persona. Can you put yourself out there: say what you think in your own voice, present who you really are, show what you really care about? Do you have any genuine passion to share? Can you deal with such honesty? Such exposure? Human beings are often magnificent in this regard, while companies, frankly, tend to suck. For most large corporations, even considering these questions — and they&apos;re being forced to do so by both Internet and intranet — is about as exciting as the offer of an experimental brain transplant.”<br />Christopher Locke – The Cluetrain Manifesto – December 2000<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. WEB 1.0 <br />OR <br />WEB 2.0<br />
  9. 9. WEB 1.0<br />WEB 2.0<br />WAS<br />IS<br />
  10. 10. WEB 1.0<br />WEB 2.0<br />EYES<br />HANDS<br />
  11. 11. WAS<br />IS<br />BRITANNICA<br />ONLINE<br />WIKIPEDIA<br />
  12. 12. WAS<br />IS<br />PERSONAL<br />WEBSITES<br />BLOGGING<br />
  13. 13. WAS<br />IS<br />CMS<br />WIKIS<br />
  14. 14. WAS<br />IS<br />DIRECTORIES<br />TAGGING<br />
  15. 15. WAS<br />IS<br />STICKINESS<br />SYNDICATION<br />
  16. 16. WAS<br />IS<br />CONFERENCES<br />UNCONFERENCES<br />
  17. 17. WAS<br />IS<br />IM<br />TWITTER<br />
  18. 18.
  19. 19.
  20. 20. google reader – <br />www.google.com/reader <br />
  21. 21. google alerts – <br />www.google.com/alerts <br />
  22. 22. google – www.google.com<br />
  23. 23. google blog search – <br />blogsearch.google.com<br />
  24. 24. delicious – www.delicious.com<br />
  25. 25. twitter search – search.twitter.com<br />
  26. 26. tweetvolume – <br />www.tweetvolume.com<br />
  27. 27. google trends – <br />www.google.com/trends<br />
  28. 28. itunes – www.apple.com/itunes<br />
  29. 29. BENCHMARKING SUCCESS<br />Traditional measurement<br />Momentum Effect<br />Viral<br />Connectors – amount of people connected to source<br />Community acceptance<br />Community involvement<br />Conversation<br />Credibility<br />Cash<br />
  30. 30. DIGITAL DARWINISM<br />
  31. 31. CREATION<br />&lt;<br />DISTRIBUTION<br />
  32. 32. CREATION<br />&gt;<br />DISTRIBUTION<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. THANK YOU.<br />mitchjoel<br />mitch@twistimage.com<br />“mitchjoel”<br />@mitchjoel<br />
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