Growing emphasis on traffic = controversial content trumps all
It takes increasingly heroic efforts to gain substantive coverage in MSM
PR: Increasingly Interactive, Interpersonal Communication Collaboration Collaborative Controlled Conversation Participation Public Relations Public Relations Public Relations Advertising Advertising Advertising original source: Richard Edelman Conversational Communication Controlled Communication Conversational Collaboration Controlled Collaboration
Imagine: You’ve Been Invited to the World’s Biggest Neighborhood Potluck What kind of neighbor will you be?
Wallflower? Too insecure to bring a dish? Just listening-in anxiously? Too scared to strike up a conversation?
Blowhard? You brought your “ World Famous BBQ Ribs?” Too bad. Everyone here is a vegetarian.
One of Us? You brought a delicious fruit salad! You knew everyone here was a vegetarian? How sweet that you did your homework! This fruit is amazing. I have to tell my friends!