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12 ESOMEA W FACEBOOK! STATS! CHARTS ! & GRAPHS!DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS
“ People share, read ! and generally engage more with any type of content when it’s surfaced ! through friends and people they know and trust.” MALORIE LUCICH, FACEBOOK SPOKESPERSON FEBRUARY 20112
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FACT:Facebook has !a massive !& highly engagedaudience.
Your customers are relying more & more onsocial. 93% of US adult Internet users are on Facebook. 164 Million 152 Million US INTERNET USERS US FACEBOOK USERS5 SOURCE: BLOGHER, APRIL 2011
1 out of every ! 8 minutes ! online is spent on Facebook. f6 SOURCE: COMSCORE, FEBRUARY 2011
Your customers are relying more & more onsocial. average Facebook user spends The >11 hours/month on Facebook. 13500 13500 8450 AVERAGE MINUTES/MONTH 5040 2010 700 FACEBOOKING EATING WATCHING TV OTHER WORKING SLEEPING7 SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011
Your customers are relying more & more on Facebook is overtaking Google !social. and Yahoo in total time spent online. 41.5 40.5 40.5 39.1 44 43.2 38.2 39.9 37.9 36 38.6 38.7 34.6 35.8 32.2 34.3 27.6 MINUTES SPENT (BILLIONS) 26.7 20 16 16.7 15.8 12 13 11.4 9.3 Yahoo! Sites 5.9 6.4 6.4 5.6 Google sites Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-108 SOURCE: COMSCORE, AUGUST 2011
Your customers are relying more & more on Facebook has become !social. the top choice ! for social sign-in. OTHER 8% WINDOWS LIVE 6% TWITTER 7% FACEBOOK 35% YAHOO 13% GOOGLE 31%9 SOURCE: JANRAIN, APRIL 2011
Facebook has become the preferred way ! of sharing content, second only to email ! (for now). 84% EMAIL 88% 44% FACEBOOK 54% 18% TELEPHONE 31% 7% MAIL Male 10% Female 5% PRINT OUT 8%10 SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds. 17 ARTISTS 92 43 MEDIA 57 Avg # of Comments/post Avg. # of Likes/post 9 BRANDS 54 NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES”11 SOURCE: VISIBLI, APRIL 2011
“ Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, ! video-sharing and online shopping. ! ! As long as users feel they can use Facebook as a gateway for these ! and other functions, the social network will remain vital to the internet experience and relevant to marketers. FACEBOOK USERS: THE JUGGERNAUT ROLLS ON PAUL VERNA | MARCH 21, 2011 | EMARKETER12
FACT:Facebook has realbusiness value.
Most US B2B marketers agree! that Facebook is an effective marketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% “THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL.” MYSPACE 25%14 SOURCE: OUTSELL, DECEMBER 2009
More than half of SMBs say ! Facebook is beneficial ! to their business. DO NOT USE VERY 32% BENEFICIAL 30% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 25% 13%15 SOURCE: AD-OLOGY, NOVEMBER 2010
More than 1/3 ! of marketers say ! Facebook is “critical” ! or “important” ! to their business. NOT USEFUL CRITICAL 12% 18% SOMEWHAT USEFUL 21% IMPORTANT 26% USEFUL 23%16 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
The number of marketers who say Facebook is “critical” or “important” ! to their business has ! increased 83% ! in just two years. 44% ñ83% 24% 2009 201117 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
Twitter Drives More Leads for B2C Both B2C & B2B companies ! are acquiring customers ! through Facebook. “YES, WE HAVE ACQUIRED A CUSTOMER VIA FACEBOOK. 67% 41% B2B B2C18 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
THE BOTTOM LINE:If you don’t like!Facebook yet, you will.
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Mickael Guidot
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