#11 IMU: Inbound Marketing Review
 

#11 IMU: Inbound Marketing Review

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Class 11 of Inbound Marketing University

Class 11 of Inbound Marketing University

Inbound Marketing Exam Review

Professor: Mike Volpe, HubSpot

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    #11 IMU: Inbound Marketing Review #11 IMU: Inbound Marketing Review Presentation Transcript

    • Inbound Marketing Exam Review
      Professor: Mike Volpe, HubSpot
    • Mike Volpe
      Twitter: @mvolpe
      VP of Inbound Marketing
      @HubSpot
    • Exam Study Guide
      Inbound vs. Outbound Marketing
      Get Found
      Create
      Optimize
      Promote
      Convert
      Calls to Action
      Landing Page
      Lead Qualifying
      Email Marketing
      • Analyze
      • Conversion Rates
      • Closed‐Loop Reporting
      • Marketing Measurements
      • Landing Page Effectiveness
    • Inbound Marketing
      Process
      Tools
      Get Found
      • Publish
      • Promote
      • Optimize
      Convert
      • Test
      • Target
      • Nurture
      Get Found
      • Content Mgmt
      • Blogging
      • Social Media
      • SEO
      • Analytics
      Convert
      • Offers / CTAs
      • Landing Pages
      • Email
      • Lead Intelligence
      • Lead Mgmt
      • Analytics
      Get Found
      Convert
    • Get Found - Create
      Marketing Persona
      Goals of Blogging
      Blog Articles
      eBooks, video, audio, PPT, etc.
      Commenting on blogs
      Create content useful & interesting to your persona (not you!)
    • Get Found - Optimize
      Search engine optimization (SEO)
      Organic vs.Paid Search
      How to evaluate keywords
      On-page vs. Off-page SEO
      Title tag (page title)
      Page content & Image Alt text
      Links (anchor text)
      Be attractive to Google and people
    • Get Found - Promote
      Promote content in social media
      Get more visitors (viral)
      Get more links for SEO
      “Be interesting”
      Make relevant friends by being helpful
    • Get Found - Promote
      Facebook (business page)
      Twitter
      LinkedIn groups
      Integrate blog with social media
      Building (your own) community
    • Get Found - Convert
      Convert visitors into leads
      Convert leads into sales
      Offers & Calls to action
      Landing pages
      Lead qualifying
      Email marketing (nurturing)
      Keep things moving to the next step in the process
    • Get Found - Analyze
      Compare: What works, what doesn’t?
      ROI: Was it worth the time/money?
      Closed-loop marketing/reporting
      Lead scoring
      Visitors/leads/sales
      Conversion rates
      Measure to understand and improve
    • How do I implement this stuff?
      Live Webinar: Thursday, June 25th at 3:00pm EDT (GM-5)
      “How to Implement Inbound Marketing Using HubSpot”
      Register for the free webinar: http://www.hubspot.com/implement-inbound-marketing
      11
    • Who’s ready to pass?
      Q&A
      Mike Volpe
      VP Marketing @HubSpot
      Twitter: @mvolpe