#11 IMU: Inbound Marketing Review

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#11 IMU: Inbound Marketing Review

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Class 11 of Inbound Marketing University...

Class 11 of Inbound Marketing University

Inbound Marketing Exam Review

Professor: Mike Volpe, HubSpot

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  • 1. Inbound Marketing Exam Review
    Professor: Mike Volpe, HubSpot
  • 2. Mike Volpe
    Twitter: @mvolpe
    VP of Inbound Marketing
    @HubSpot
  • 3. Exam Study Guide
    Inbound vs. Outbound Marketing
    Get Found
    Create
    Optimize
    Promote
    Convert
    Calls to Action
    Landing Page
    Lead Qualifying
    Email Marketing
    • Analyze
    • 4. Conversion Rates
    • 5. Closed‐Loop Reporting
    • 6. Marketing Measurements
    • 7. Landing Page Effectiveness
  • Inbound Marketing
    Process
    Tools
    Get Found
    Convert
    Get Found
    Convert
    Get Found
    Convert
  • 21. Get Found - Create
    Marketing Persona
    Goals of Blogging
    Blog Articles
    eBooks, video, audio, PPT, etc.
    Commenting on blogs
    Create content useful & interesting to your persona (not you!)
  • 22. Get Found - Optimize
    Search engine optimization (SEO)
    Organic vs.Paid Search
    How to evaluate keywords
    On-page vs. Off-page SEO
    Title tag (page title)
    Page content & Image Alt text
    Links (anchor text)
    Be attractive to Google and people
  • 23. Get Found - Promote
    Promote content in social media
    Get more visitors (viral)
    Get more links for SEO
    “Be interesting”
    Make relevant friends by being helpful
  • 24. Get Found - Promote
    Facebook (business page)
    Twitter
    LinkedIn groups
    Integrate blog with social media
    Building (your own) community
  • 25. Get Found - Convert
    Convert visitors into leads
    Convert leads into sales
    Offers & Calls to action
    Landing pages
    Lead qualifying
    Email marketing (nurturing)
    Keep things moving to the next step in the process
  • 26. Get Found - Analyze
    Compare: What works, what doesn’t?
    ROI: Was it worth the time/money?
    Closed-loop marketing/reporting
    Lead scoring
    Visitors/leads/sales
    Conversion rates
    Measure to understand and improve
  • 27. How do I implement this stuff?
    Live Webinar: Thursday, June 25th at 3:00pm EDT (GM-5)
    “How to Implement Inbound Marketing Using HubSpot”
    Register for the free webinar: http://www.hubspot.com/implement-inbound-marketing
    11
  • 28. Who’s ready to pass?
    Q&A
    Mike Volpe
    VP Marketing @HubSpot
    Twitter: @mvolpe