11 Ideas to Grow
Brand Awareness
at Lightning Speed
INCLUDES
SPECIAL
EBOOK ON
GROWTH
HACKING
Have you noticed how
somebrandshavepopped
up out of nowhere and
become an overnight
success?
YESTERDAY TODAY
How did they
grow like that?
Can we do that, too?
As it turns out ...
As it turns out ...
All you need is a bit of
creativity.
LET’S TAKE A LOOK AT SOME OF THOSE
OVERNIGHT SUCCESS STORIES AND SEE
WHAT THEY DID TO SCALE THEIR GROWTH
IN SUCH A SHORT A...
11 brands who scaled their
growth in lightning speed –
and how they did it.
1) UNIQLO – A Japanese company that provides
casual clothes for all kinds of people.
IDEA: Partner with Other Brands
UNIQLO sponsored free admission to the Museum of Modern Art every Friday
from 4 p.m – 8 p....
LESSON: Partnering with another brand will
help you inherit some of their image and rep-
utation and create brand evangeli...
2. DROPBOX – A free service that lets you bring
your photos, docs, and videos anywhere and share
them easily with others.
IDEA: Refer a Friend
Dropbox gave users more space when they referred friends to the service.
Users could share via email,...
LESSON: Consider how your product can help
promote itself. The Dropbox product created a
heap of referral signups because ...
3. EVERNOTE – A note-taking and collaboration
IDEA: Launch as a Closed Beta
Evernote initially launched as a closed beta. This lasted 4 months. During this
time people ...
LESSON: Exclusivity creates buzz. Plus mandatory
sharing to access a really valuable product will
spread the word without ...
4. BUFFER – A Social media publishing tool.
IDEA: Guest Blogging
By writing 150 guest posts, Buffer grew from 0 to 100,000+ users in 9 months.
They had to start on sm...
LESSON: Be everywhere in your niche. Providing
valuable content on other sites outside of your own
will build an engaged a...
5. KISSMETRICS – A web analytics solution that
helps you to increase customer acquisition and re-
tention rates.
IDEA: Create Infographics
Creating 47 infographics has gotten KISSmetrics 2,512,596 visitors, 41,142
backlinks, and 3,741 ...
LESSON: Experiment with the right formats for your
audience. Infographics worked awesome for
KISSmetrics, but something el...
6. QUALAROO – A pop up survey for your web-
site to help with user experience on your site.
IDEA: Conversion Optimisation
Qualaroo has ‘Powered by Qualaroo [?]’ featured on every customer website,
unless the custom...
LESSON: Use your freemium product in clever ways
to get your brand name in front of people. Leverage
your customers for ma...
7. UBER – A mobile app that connects you with a
driver within minutes.
IDEA: Freebies to Well-Connected Influencers
Uber provided free rides to well-connected attendees of local tech and ventur...
LESSON: Provide a wow experience to your ideal
customers free of charge – bonus points if they have
a large network they c...
8. YELP – A site for user reviews and recommenda-
tions for restaurants, shopping, nightlife, entertain-
ment, etc.
IDEA: Make It Social
Yelp made each reviewer a profile, making the whole experience feel much
more human. Profiles made re...
LESSON: Make your customers’ experience human
and personal. Build communities that enable your
customers to communicate wi...
9. UPWORTHY – A website with curated, viral
content.
IDEA: Test Headlines
At Upworthy, the curators need to come up with 25 headlines for every piece
of content. They then sel...
LESSON: Coming up with an attention-grabbing
headline for your content will help maximise the
reach of your content and yo...
10. HOTMAIL – A free email service from Microsoft.
IDEA: Email Tagline
Hotmail grew its subscriber base from 0 to 12 million users in 18 months by
adding ‘P.s. I love you – ...
LESSON: Optimise real estate like your email signa-
ture to make it easy for recipients to spread the word
of your brand, ...
11. HUBSPOT – An inbound marketing software
platform that helps companies attract visitors,
convert leads, and close custo...
IDEA: Marketing Grader
A free tool that allows visitors to input their website URL and receive
automated suggestions on wh...
LESSON: Thinking outside the box to create a tool
that offers immense value to the user will help grow
your audience.
It’s time to take action,
marketers.
Epic brand
recognition doesn’t
need to be a
struggle anymore.
BRAND
RECOGNITION
Download our free guide
for lots of tips on growing
yourbrandawarenesswith
limited resources.
Download Ebook
Want to chat to a HubSpot representative about
where you can improve your marketing?
Call us now or click here.
North Amer...
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11 Ideas to Grow Brand Awareness at Lightning Speed

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Have you noticed how some of today's biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one ingenius idea that no one else has thought about, ever? Or is it that these hugely successful companies are started by billionaires who have the money and contacts to create something that we could only dream of? As it turns out, no is the answer to both of those questions -- all we really need is a bit of creativity!

In this SlideShare, we take a look at some of 'overnight' success stories and see what they did to scale their growth in such a short amount of time, and what we can learn from them.

Published in: Marketing, Technology, Design

Transcript of "11 Ideas to Grow Brand Awareness at Lightning Speed"

  1. 1. 11 Ideas to Grow Brand Awareness at Lightning Speed INCLUDES SPECIAL EBOOK ON GROWTH HACKING
  2. 2. Have you noticed how somebrandshavepopped up out of nowhere and become an overnight success? YESTERDAY TODAY
  3. 3. How did they grow like that?
  4. 4. Can we do that, too?
  5. 5. As it turns out ...
  6. 6. As it turns out ... All you need is a bit of creativity.
  7. 7. LET’S TAKE A LOOK AT SOME OF THOSE OVERNIGHT SUCCESS STORIES AND SEE WHAT THEY DID TO SCALE THEIR GROWTH IN SUCH A SHORT AMOUNT OF TIME.
  8. 8. 11 brands who scaled their growth in lightning speed – and how they did it.
  9. 9. 1) UNIQLO – A Japanese company that provides casual clothes for all kinds of people.
  10. 10. IDEA: Partner with Other Brands UNIQLO sponsored free admission to the Museum of Modern Art every Friday from 4 p.m – 8 p.m. This got their name in front of a brand new audience that they may never have reached before, and generated positive word-of-mouth from people who get to enjoy the museum compliments of the clothing company.
  11. 11. LESSON: Partnering with another brand will help you inherit some of their image and rep- utation and create brand evangelists outside your
  12. 12. 2. DROPBOX – A free service that lets you bring your photos, docs, and videos anywhere and share them easily with others.
  13. 13. IDEA: Refer a Friend Dropbox gave users more space when they referred friends to the service. Users could share via email, social or any other method they preferred.. This helped Dropbox increase their signups by 60%. Source: Houston.
  14. 14. LESSON: Consider how your product can help promote itself. The Dropbox product created a heap of referral signups because people wanted to get more space. What would your users want in exchange for referrals?
  15. 15. 3. EVERNOTE – A note-taking and collaboration
  16. 16. IDEA: Launch as a Closed Beta Evernote initially launched as a closed beta. This lasted 4 months. During this time people had to sign up and send invitations to their network in order to actually use the service. This created a lot of buzz around Evernote. By the end of the 4 months of the closed beta Evernote had attracted 125,000 sign ups. Source: GrowthHackers.com
  17. 17. LESSON: Exclusivity creates buzz. Plus mandatory sharing to access a really valuable product will spread the word without costing you a penny.
  18. 18. 4. BUFFER – A Social media publishing tool.
  19. 19. IDEA: Guest Blogging By writing 150 guest posts, Buffer grew from 0 to 100,000+ users in 9 months. They had to start on smaller sites and work their way up to the most popular in their industry. They got their name everywhere by creating really valuable content - even though it wasn’t on their own site. This strategy accounted for over 70% of daily signups. Source: www.sparringmind.com
  20. 20. LESSON: Be everywhere in your niche. Providing valuable content on other sites outside of your own will build an engaged audience. Once they know, like, and trust you, you can then market your product or service to them. “GUEST BLOGGING NEEDS TO BE A LONG-TERM PROJECT. 1 GUEST POST WON’T DO MUCH. BUT 1 A WEEK FOR 10
  21. 21. 5. KISSMETRICS – A web analytics solution that helps you to increase customer acquisition and re- tention rates.
  22. 22. IDEA: Create Infographics Creating 47 infographics has gotten KISSmetrics 2,512,596 visitors, 41,142 backlinks, and 3,741 unique referring domains. Source: KISSmetrics They consider infographics to be one of the main reasons they have grown their blog from 0 – 350,000 readers a month in 24 months. “If you can make complex data easy to understand in a visual format, you can get millions of visitors to your website.” – Neil Patel, KISSmetrics
  23. 23. LESSON: Experiment with the right formats for your audience. Infographics worked awesome for KISSmetrics, but something else may work for your brand.
  24. 24. 6. QUALAROO – A pop up survey for your web- site to help with user experience on your site.
  25. 25. IDEA: Conversion Optimisation Qualaroo has ‘Powered by Qualaroo [?]’ featured on every customer website, unless the customer upgrades to a paid account. The question mark is clickable and leads to a sign up page for a free trial of Qualaroo.
  26. 26. LESSON: Use your freemium product in clever ways to get your brand name in front of people. Leverage your customers for marketing real estate.
  27. 27. 7. UBER – A mobile app that connects you with a driver within minutes.
  28. 28. IDEA: Freebies to Well-Connected Influencers Uber provided free rides to well-connected attendees of local tech and venture capital events. They knew that these people would be very likely to share the experience with tech press and social media audiences, getting Uber’s name in front of their target audience.
  29. 29. LESSON: Provide a wow experience to your ideal customers free of charge – bonus points if they have a large network they can share the experience with.
  30. 30. 8. YELP – A site for user reviews and recommenda- tions for restaurants, shopping, nightlife, entertain- ment, etc.
  31. 31. IDEA: Make It Social Yelp made each reviewer a profile, making the whole experience feel much more human. Profiles made reviews more trustworthy and reviewers felt like they were becoming part of a community and building their reputation by using the site. Members could interact with each other by becoming friends, chatting online, or meeting at offline events. Yelp has accumulated over 47 million reviews.
  32. 32. LESSON: Make your customers’ experience human and personal. Build communities that enable your customers to communicate with each other, allow- ing them to learn from their experiences and interact over a shared interest.
  33. 33. 9. UPWORTHY – A website with curated, viral content.
  34. 34. IDEA: Test Headlines At Upworthy, the curators need to come up with 25 headlines for every piece of content. They then select their favourite four, and the managing editor selects two, which are rigorously split tested. The winning headline is subsequently used. Upworthy saw 9 million monthly unique visitors in just 9 months. Source: GrowthHackers.com
  35. 35. LESSON: Coming up with an attention-grabbing headline for your content will help maximise the reach of your content and your brand.
  36. 36. 10. HOTMAIL – A free email service from Microsoft.
  37. 37. IDEA: Email Tagline Hotmail grew its subscriber base from 0 to 12 million users in 18 months by adding ‘P.s. I love you – Get your free e-mail at Hotmail’ at the bottom of all emails. The link directed people to a landing page where they could sign up for a free Hotmail account.
  38. 38. LESSON: Optimise real estate like your email signa- ture to make it easy for recipients to spread the word of your brand, subscribe to your blog, or sign up for a free trial.
  39. 39. 11. HUBSPOT – An inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
  40. 40. IDEA: Marketing Grader A free tool that allows visitors to input their website URL and receive automated suggestions on what they can improve in their marketing. In the first week alone, it was used by more than 140,000 companies. To date, it has graded over 4 million websites.
  41. 41. LESSON: Thinking outside the box to create a tool that offers immense value to the user will help grow your audience.
  42. 42. It’s time to take action, marketers.
  43. 43. Epic brand recognition doesn’t need to be a struggle anymore. BRAND RECOGNITION
  44. 44. Download our free guide for lots of tips on growing yourbrandawarenesswith limited resources. Download Ebook
  45. 45. Want to chat to a HubSpot representative about where you can improve your marketing? Call us now or click here. North America 866 462 7768 United Kingdom +44 20 36847118 Ireland +353 1 5187500 Germany +49 69 299571396 Australia +61 28 22 81902

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