10 Graphs from the 2012 State of Inbound Report

10 Graphs from the 2012 State of Inbound Report



For the full report, go to www.hubspot.com/SOIM

For the full report, go to www.hubspot.com/SOIM



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http://blog.hubspot.com 10963
http://socialmediablog.es 7082
http://www.socialancer.com 5543
http://www.searchenginejournal.com 1434
http://www.socialdente.com 1326
http://www.socialbusinesssolutions.com.au 676
http://superhypeblog.com 519
http://blog.web-media.co.uk 323
http://blog.zoomlabs.es 289
http://feeds.feedburner.com 208
http://chuck.nadiblogs.com 188
http://socialancer.com 151
http://www.esalesgirl.blogspot.com 94
http://entre528.wordpress.com 86
http://www.client-bridge.com 76
http://localhost 74
https://twitter.com 68
http://apps.synaptive.net 39
http://pedroelrey.tumblr.com 39
http://dodstech.com 37
http://www.inglomarket.cl 24
http://franchisesociable.tumblr.com 24
http://discover-your-customers.com 21
http://www.twylah.com 20
http://www.seo-assistance.com 19
http://franchisesociable.com 19
http://franchisesociable.blogspot.com 13
http://www.getfocusedconsulting.com.au 13
http://esalesgirl.blogspot.com 13
http://dev1.wiseed.fr 10
http://webcache.googleusercontent.com 9
http://leads.collected.info 8
http://demo.planatec.es 8
http://websguides.com 8
http://translate.googleusercontent.com 7
http://www.newsblur.com 7
http://abtasty.com 6
http://www.frontlinemarketingsystems.com 6
http://greatfinds.icrossing.com 5
http://franchisesociable.posterous.com 4
http://www.tradeopolis.com 4
http://macproductions.com 4
http://crosspointcreativemarketing.com 4
http://feeds2.feedburner.com 4
http://tweetree.com 3
http://www.seowerkt.com 3
http://feed.mikle.com 3
http://www.customermagnetism.com 3
http://zoomlabs.es 3
http://cang-lawyer-and-attorney.blogspot.com 3


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  • Full Name Full Name Comment goes here.
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  • Interesting results form your 2012 State of Inbound Report. Slide 8 demonstrates that smaller companies are the early adopters of inbound marketing and larger companies are slower change their outbound marketing ways. This is likely due to culture and a fear of change/unknown. Thanks for sharing.
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  • Consistentfrom year to year.2010 survey and 2011 survey showed 60% and 62% lower cost per lead respectively.
  • 52% of companies who blog indicated leads from this channel were “Below Average Cost.”
  • In 2012, small businesses (1 to 5 employees) plan to spend 43% of their lead generation budgets on inbound marketing.In comparison, medium-to-large businesses (50 or more employees) only plan to spend 26% of their lead generation budgets on inbound marketing.Small business are only giving 14% of their budget to outbound, while medium-to-large business are allocating 31% of their budget to outbound channels.Small businesses plan to spend dramatically more of their budgets on social media and blogs.Medium-to-large businesses plan to spend more of their budgets on outbound methods, including trade shows, direct mail and telemarketing.
  • 25% of users rated their company blog as “critical” to their business.LinkedIn, YouTube, Facebook and Twitter were considered “useful” or better by over 60%.In contrast StumbleUpon, Yelp, and Digg all had user bases where over 70% considered the channel only “somewhat useful” or “not useful.”
  • Company blogs are increasingly valued. The blog is the channel most frequently reported as critical or important, both in 2009 and 2012.YouTube, LinkedIn, Facebook, and Twitter are increasingly important. Facebook has shown the biggest gain at 18%.StumbleUpon and Digg have reduced in importance.

10 Graphs from the 2012 State of Inbound Report 10 Graphs from the 2012 State of Inbound Report Presentation Transcript

  • 10 GRAPHSFrom the2012 BloggingState of Social mediaInbound Marketing Report
  • State of Inbound Study• Survey conducted in Jan 2012• 972 marketing professionals
  • Inbound vs. OutboundMarketing INBOUND: SEO Blogging Social Media VS. Email OUTBOUND: Telemarketing Direct Mail Trade shows 3
  • Inbound consistently yields lower cost leads
  • Blogs cited as least expensive lead source
  • Trade shows ranked as most expensive
  • Budgets are shifting to inbound channels
  • Small Businesses Level the Playing Field
  • 70% of Businesses Blog At Least Weekly
  • Blog Frequency and Customer Acquisition
  • Facebook Is More Effective for B2C; LinkedIn Is forB2B
  • 25% indicated their company blog isCRITICAL
  • Company Blogs are Increasingly Valued
  • THE END.For the full report, visit: www.hubspot.com/SOIM