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Smart Stadium: How do you scale a personalised fan experience
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Smart Stadium: How do you scale a personalised fan experience

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  • 1. How do you scale a personalised fan experience? Johannes Waldstein VP Business Development 5/15/2014 CONFIDENTIAL 15h May 2014, Dortmund, Germany
  • 2. FanPlay is partnering with Huawei to pursue the Football Club vertical
  • 3. Why are we here today?
  • 4. The FANS
  • 5. How do you return REAL LOVE in an Authentic way?
  • 6. How do you scale a personalized fan experience?
  • 7. 7  Data insight enables personalisation and transformation which creates measureable value  Insight to Personalise the fans experience  Transform the clubs into data driven fan centric organisations  This causes Measurable Value growth through bigger basket size, additional revenue streams and higher frequency of purchase; while giving a better fan experience Personalisation and Transformation to create Value GrowthData transformed to measurable value Source: dunnhumby data value diamonds To understand the Fans you need to understand the data
  • 8. Key Benefits - Extending the Experience Beyond The Stadium , Beyond Match Day and Internationally
  • 9. Welcome to FanPlay Electronic ticketing Merchandis e sales from the seat Digital display purchasin g Faster beverage purchasin g Faster food purchasing In stadium games In game betting Video streaming and replay Social media Sponsorshi p and advertising Payment s Platform Level 3 Data Huawei provide High Density WiFi connectivity to enable FanPlay to provede a range of intelligent products and services - through fans own smart phones. Personalised messaging
  • 10.  FanPlay is a specialist white label mobile payments and m- commerce technology provider  Fanplay allows fans to buy drinks, food, merchandise, bet and watch video replays, before during and after a match  Fanplay allows personalised fan experiences to international fans  FanPlay is Fan-centric What is FANPLAY? The FanPlay platform solves real fan pain points & enables a range of intelligent products & services that deliver a superior fan experience.
  • 11. Thank you Johannes Waldstein VP Business Development +44 777 899 3900 Johannes.waldstein@finalogic.at