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Background Justification <ul><li>People have children complaining that they cannot have normal life like go grocery shoppi...
Voice of the customers <ul><li>Observations </li></ul><ul><li>Parents requirements: </li></ul><ul><li>easy </li></ul><ul><...
Design process <ul><li>Children seat position </li></ul><ul><li>Children’s access to trolley </li></ul><ul><li>Front/ rear...
Design process Huan Yang 0628441 Handle for pulling trolley easier Ergonomic back Steps Table for children playing their o...
Novel aspects <ul><li>Trolley handle  can be flip down use as steps  </li></ul><ul><li>Children can sit into the children ...
Proof of concept - old shopping experience Huan Yang 0628441
Proof of concept - new shopping experience Huan Yang 0628441
Manufacturing Viability <ul><li>Steel on flat surface (jig fixture) </li></ul><ul><li>Pins located the main locations, spo...
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New Product Development Presentation

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Transcript of "New Product Development Presentation"

  1. 1. Background Justification <ul><li>People have children complaining that they cannot have normal life like go grocery shopping, casual walking with children, cooking and traveling etc. </li></ul><ul><li>- Grocery shopping is one particularly hard time for parents </li></ul><ul><li>-Most families go grocery shopping once a week with their children </li></ul><ul><li>For instance, there are 2-3 trolleys with children seat and 90 trolleys in ALDI </li></ul><ul><li>-The average children per family in Ireland is 2.03 (2008) (Irish examiner) </li></ul><ul><li>In most trolleys, there is only one baby seat or extremely uncomfortable one for children </li></ul>Huan Yang 0628441
  2. 2. Voice of the customers <ul><li>Observations </li></ul><ul><li>Parents requirements: </li></ul><ul><li>easy </li></ul><ul><li>children’s safety </li></ul><ul><li>speed </li></ul><ul><li>Day in the life </li></ul><ul><li>Past problems: </li></ul><ul><li>two or more babies but only one children seat </li></ul><ul><li>parents have to lift children in and out the trolley </li></ul><ul><li>seat and trolley not child friendly (ergonomic) </li></ul><ul><li>strap on children seat not effective </li></ul>Huan Yang 0628441
  3. 3. Design process <ul><li>Children seat position </li></ul><ul><li>Children’s access to trolley </li></ul><ul><li>Front/ rear of the trolley </li></ul><ul><li>Steps </li></ul><ul><li>Standing board </li></ul><ul><li>Position of handle </li></ul><ul><li>Children activity centre, keep children occupy </li></ul><ul><li>Trolley into a nested position </li></ul>Huan Yang 0628441
  4. 4. Design process Huan Yang 0628441 Handle for pulling trolley easier Ergonomic back Steps Table for children playing their own toys
  5. 5. Novel aspects <ul><li>Trolley handle can be flip down use as steps </li></ul><ul><li>Children can sit into the children seat with the help of parent, less pain for parent </li></ul><ul><li>Children take the ownership of getting into trolley, more independent </li></ul><ul><li>Children seat is more comfortable , child friendly </li></ul><ul><li>Extra spaces on handle, have pockets and room for children playing their own toys and parent putting bags </li></ul><ul><li>The handles in the front of trolley make it easy pulling trolley from another side </li></ul>Huan Yang 0628441
  6. 6. Proof of concept - old shopping experience Huan Yang 0628441
  7. 7. Proof of concept - new shopping experience Huan Yang 0628441
  8. 8. Manufacturing Viability <ul><li>Steel on flat surface (jig fixture) </li></ul><ul><li>Pins located the main locations, spot welding all the joints </li></ul><ul><li>Positive and negative tools crunch steels into right shape </li></ul><ul><li>Plastic(polypropylene) cover the top (injection molding covering) </li></ul>Huan Yang 0628441
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