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New Product Development Presentation

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  • 1. Background Justification
    • People have children complaining that they cannot have normal life like go grocery shopping, casual walking with children, cooking and traveling etc.
    • - Grocery shopping is one particularly hard time for parents
    • -Most families go grocery shopping once a week with their children
    • For instance, there are 2-3 trolleys with children seat and 90 trolleys in ALDI
    • -The average children per family in Ireland is 2.03 (2008) (Irish examiner)
    • In most trolleys, there is only one baby seat or extremely uncomfortable one for children
    Huan Yang 0628441
  • 2. Voice of the customers
    • Observations
    • Parents requirements:
    • easy
    • children’s safety
    • speed
    • Day in the life
    • Past problems:
    • two or more babies but only one children seat
    • parents have to lift children in and out the trolley
    • seat and trolley not child friendly (ergonomic)
    • strap on children seat not effective
    Huan Yang 0628441
  • 3. Design process
    • Children seat position
    • Children’s access to trolley
    • Front/ rear of the trolley
    • Steps
    • Standing board
    • Position of handle
    • Children activity centre, keep children occupy
    • Trolley into a nested position
    Huan Yang 0628441
  • 4. Design process Huan Yang 0628441 Handle for pulling trolley easier Ergonomic back Steps Table for children playing their own toys
  • 5. Novel aspects
    • Trolley handle can be flip down use as steps
    • Children can sit into the children seat with the help of parent, less pain for parent
    • Children take the ownership of getting into trolley, more independent
    • Children seat is more comfortable , child friendly
    • Extra spaces on handle, have pockets and room for children playing their own toys and parent putting bags
    • The handles in the front of trolley make it easy pulling trolley from another side
    Huan Yang 0628441
  • 6. Proof of concept - old shopping experience Huan Yang 0628441
  • 7. Proof of concept - new shopping experience Huan Yang 0628441
  • 8. Manufacturing Viability
    • Steel on flat surface (jig fixture)
    • Pins located the main locations, spot welding all the joints
    • Positive and negative tools crunch steels into right shape
    • Plastic(polypropylene) cover the top (injection molding covering)
    Huan Yang 0628441