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New Product Development Presentation
New Product Development Presentation
New Product Development Presentation
New Product Development Presentation
New Product Development Presentation
New Product Development Presentation
New Product Development Presentation
New Product Development Presentation
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New Product Development Presentation

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  • 1. Background Justification <ul><li>People have children complaining that they cannot have normal life like go grocery shopping, casual walking with children, cooking and traveling etc. </li></ul><ul><li>- Grocery shopping is one particularly hard time for parents </li></ul><ul><li>-Most families go grocery shopping once a week with their children </li></ul><ul><li>For instance, there are 2-3 trolleys with children seat and 90 trolleys in ALDI </li></ul><ul><li>-The average children per family in Ireland is 2.03 (2008) (Irish examiner) </li></ul><ul><li>In most trolleys, there is only one baby seat or extremely uncomfortable one for children </li></ul>Huan Yang 0628441
  • 2. Voice of the customers <ul><li>Observations </li></ul><ul><li>Parents requirements: </li></ul><ul><li>easy </li></ul><ul><li>children’s safety </li></ul><ul><li>speed </li></ul><ul><li>Day in the life </li></ul><ul><li>Past problems: </li></ul><ul><li>two or more babies but only one children seat </li></ul><ul><li>parents have to lift children in and out the trolley </li></ul><ul><li>seat and trolley not child friendly (ergonomic) </li></ul><ul><li>strap on children seat not effective </li></ul>Huan Yang 0628441
  • 3. Design process <ul><li>Children seat position </li></ul><ul><li>Children’s access to trolley </li></ul><ul><li>Front/ rear of the trolley </li></ul><ul><li>Steps </li></ul><ul><li>Standing board </li></ul><ul><li>Position of handle </li></ul><ul><li>Children activity centre, keep children occupy </li></ul><ul><li>Trolley into a nested position </li></ul>Huan Yang 0628441
  • 4. Design process Huan Yang 0628441 Handle for pulling trolley easier Ergonomic back Steps Table for children playing their own toys
  • 5. Novel aspects <ul><li>Trolley handle can be flip down use as steps </li></ul><ul><li>Children can sit into the children seat with the help of parent, less pain for parent </li></ul><ul><li>Children take the ownership of getting into trolley, more independent </li></ul><ul><li>Children seat is more comfortable , child friendly </li></ul><ul><li>Extra spaces on handle, have pockets and room for children playing their own toys and parent putting bags </li></ul><ul><li>The handles in the front of trolley make it easy pulling trolley from another side </li></ul>Huan Yang 0628441
  • 6. Proof of concept - old shopping experience Huan Yang 0628441
  • 7. Proof of concept - new shopping experience Huan Yang 0628441
  • 8. Manufacturing Viability <ul><li>Steel on flat surface (jig fixture) </li></ul><ul><li>Pins located the main locations, spot welding all the joints </li></ul><ul><li>Positive and negative tools crunch steels into right shape </li></ul><ul><li>Plastic(polypropylene) cover the top (injection molding covering) </li></ul>Huan Yang 0628441

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